Recently, the first community health theme store of the agricultural and industrial supermarket, Shanghai Mengzi Road Store, completed the transformation and opened with a new image. This move marks that Nongchao Group actively responds to the strategic plan of Guangming Group's "industrial climbing, main business profit doubling", focuses on the community retail market, and successfully promotes the transformation and upgrading of supermarkets through the two core grasps of health and service.
Wellness is incorporated into the design
Create a unique shopping experience
The Mengzi Road store of the agricultural and industrial supermarket has cleverly integrated health elements into the design, and a green health runway not only echoes the health needs of customers, but also guides the symbol of healthy consumption. The store has set up a display wall on health issues to cater to young consumers' pursuit of interaction and sharing, creating a unique healthy shopping experience. At the same time, the shelf area prominently displays sugar-free, low-fat and other healthy products to meet the health needs of consumers in an all-round way.
Bright product zone debuted
Strengthen brand influence
As a member of Bright Food Group, the agricultural and industrial supermarket has not forgotten to operate collaboratively in this transformation, and has specially set up a special area for Bright Group's products, including the green zone of Bright Group, Bright International Sea Lion and Fuxin Grain, Oil and Food Display Wall, etc., which have strengthened the market influence of Bright brand.
Innovative community services
Meet diverse needs
It is worth noting that the agricultural and industrial supermarkets have also made bold innovations in terms of services. The store is the first to launch the community maintenance service project, taking small repairs and small repairs of home life as the starting point, creating a one-hour community maintenance service response circle, aiming to meet the living needs of the elderly group and further shorten the distance with consumers. In addition, the agricultural and industrial supermarket also tries to build a community station, making full use of community store resources, providing employees with a platform for a second venture, and also opening up the last mile of sales to home.
A combination of online and offline promotions
Achieve a win-win situation for sales and brand
During the opening period, the Mengzi Road Store of the Agricultural and Commercial Supermarket adopted a combination of online and offline promotion strategies, attracting a large number of consumers and achieving a win-win situation for sales and brands through various methods such as shocking low prices of popular single products, full discounts and Douyin live broadcasts.
The transformation and upgrading of the Mengzi Road store of the agricultural and industrial supermarket not only demonstrates the strategic vision of the agricultural supermarket group in the community retail market, but also reflects its innovative strength in the two major fields of health and service. In the future, the agricultural and industrial supermarket will continue to deepen the community market, meet the diversified needs of consumers with better products and services, and achieve sustainable and steady development.