On March 28, Xpeng Motors announced its official entry into the German market and launched two models to the German market: the Xpeng G9 and the Xpeng P7 version, of which the Xpeng G9 is priced at 57,600 euros to 69,600 euros. The Xpeng P7 is priced between EUR 49,600 and EUR 69,600. Xpeng Motors will start selling the launch versions of the Xpeng G9 and Xpeng P7 in Germany in May this year, marking another important step on the road to globalization.
After the start of sales in May, Xpeng will work with 12 local high-quality dealers to operate in 24 retail locations in Germany, with the goal of increasing the number of dealerships to 60 and expanding to 120 retail locations by the end of 2026.
"The entry into the German market is a key milestone for Xpeng, and we are excited to have a presence in one of the world's most competitive automotive markets and will soon invite our new customers to experience the G9 and P7 first-hand," said Markus Schrick, Country Head of Xpeng Motors Germany. Through a network of dealers that have been established in advance, our products will be on display and open for test drives at 24 retail locations in Germany. ”
Markus Schrick, head of Xpeng Motors in Germany, introduced the business in the German market
In addition to the Xpeng G9 and Xpeng P7, which will go on sale in May, other models will be launched in the German market in the coming months. Xpeng aims to achieve a 3% market share in the range of models in the German NEV market by the end of this year.
At present, Xpeng G9 and Xpeng P7 have been launched in Norway, Denmark, Sweden and the Netherlands in the Nordic countries, and their product strength has been highly recognized. In the 2023 summer electric vehicle test held by the Norwegian Passenger Association NAF, the Xpeng G9 (European version) broke the historical record and won the first place in the range achievement rate, and the Xpeng P7i (European version) ranked second with a range completion rate of 110.3%. At the same time, Xpeng G9 also won the 2024 Norway Car of the Year - People's Choice Award and the Danish Auto Awards Technology Leader of the Year Award, becoming the only new energy vehicle brand in China to win this award.
In the future, Xpeng will also enter other European markets, including France, Italy and the United Kingdom.