[Brand Culture]
The logo of the ORA brand is derived from the exclamation mark, hoping to surprise everyone, and at the same time represents Great Wall Motor's determination to create surprising products.
Euler ORA stands for: Open, Reliable, and Alternative.
[Group Strength]
Wuhan Jianyin Huasheng Group Co., Ltd. was established in January 2013 (formerly known as Wuhan Jianyin Economic and Trade Co., Ltd., which was established on January 12, 1990) is located in Huangjinkou Urban Industrial Park, Hanyang District, Wuhan City, Hubei Province, with a total of 80 holding companies and operating outlets, and the total registered capital of the company (including holding subsidiaries, the same below) is 549 million yuan. Since 2000, the company has successively distributed its business outlets in Hubei, Henan, Hunan and Anhui provinces with the business model of automobile 4S stores. In 2016, the company's operating income was 4.5 billion yuan, the tax payment was 91 million, and it had more than 2,300 employees. With 28 years of development, the company has launched the corporate strategy of "people-oriented, honest innovation, efficiency pioneer, and sustainable development", and advocates "morality first, both ability and political integrity; Quantitative index assessment for all employees, consistent goals and team collaboration; cost control, improve efficiency", and move steadily towards the corporate vision of "becoming an excellent century-old enterprise in the field of automobile circulation".
[孝感思骏]
Xiaogan Sijun Ora Automobile Sales Co., Ltd. is affiliated to Wuhan Jianyin Huasheng Group, and its business scope includes general projects: sales of new energy vehicles; new car sales; sales of used cars; auto parts retail; sales of automotive decoration supplies; motor vehicle repair and maintenance; car towing, help, wrecker services; sales of electrical accessories for new energy vehicles; sales of charging piles; Used car dealership, as well as financial services.
On March 6, China's electric vehicle fire safety index (C-EVFI) announced the evaluation results of Great Wall Motor's Ora Good Cat: after testing, Ora Good Cat performed well in four categories: safety tips, emergency rescue, fire protection, and data linkage, and all received five-star evaluations, and finally won the five-star safety certification with a full score of 108.5! This is the evaluation award of the national testing agency for Great Wall Motor's high-value new energy products, providing an authoritative reference for consumers to choose to buy Ora Good Cat.
The China Electric Vehicle Fire Safety Index is developed by China Merchants Testing Vehicle Technology Research Institute Co., Ltd., which takes the safety protection of drivers and passengers as the starting point to evaluate the overall safety performance of vehicles in the event of a fire in an independent, objective and impartial manner. Academician Sun Fengchun, academician of the Chinese Academy of Engineering and professor of Beijing Institute of Technology, pointed out that China's electric vehicle fire safety index is an important attempt in the safety development of new energy vehicles by data-driven detection technology.
A number of measures are implemented at the same time, and Ora Good Cat gives users a full sense of security
According to the China Electric Vehicle Fire Safety Index (C-EVFI) (2023 Edition) Management Measures, the selection of evaluated models and their configurations takes into account different brands and price points, and comprehensively considers factors such as market ownership, annual sales, market attention, fire accident rate, and new technology application. After layers of screening, Ora Good Cat was successfully shortlisted and became one of the evaluation models.
Relying on Great Wall Motor's big data management platform, Ora Good Cat can achieve 24-hour full-time monitoring & 24-hour pre-warning, and provide users with five major safety guarantees and five emergency reminders through the linkage of five major systems, so as to ensure the safety of users' vehicles in an all-round, all-weather and all-scenario manner.
First of all, Ora good cat can achieve 24 hours of uninterrupted monitoring, once the system detects the battery abnormality, it will be warned 24 hours in advance, customer service and after-sales personnel will call the user for the first time to understand the vehicle situation, to eliminate hidden dangers to the greatest extent.
Secondly, if a thermal runaway event occurs in a vehicle, the battery management system, TSP platform, cloud platform information center, new energy monitoring platform, The customer service system will be linked at the first time to achieve five emergency reminders: if the battery management system detects the battery abnormality, the customer service system will notify the user within 180 seconds, and dispatch the order to the 4S store service provider within 300 seconds;
Finally, Ora Good Cat also uses five major security guarantees to fully protect the safety of every user. According to the statistics of electric vehicle fire accidents over the years, battery system failure, high-voltage system failure and electronic and electrical component failure are the three main factors that lead to electric vehicle fires. The battery pack of ORA Good Cat adopts a high-performance shell design, which has excellent pressure resistance, anti-corrosion, explosion-proof and fireproof performance, and can effectively withstand the high temperature and high pressure generated by thermal runaway. In addition, thanks to the leading high-safety sealing design in China, ORA Good Cat can achieve "zero" intrusion of smoke in the passenger compartment when thermal runaway occurs in the whole vehicle, further ensuring the personal safety of users in extreme situations.
The strength of the "three good cats" is outstanding, and the blessing of many awards confirms the ultra-high safety
With its own excellent comprehensive product strength, ORA Good Cat has the reputation of "three good cats", and "good looking, easy to open, and good safety" has become the general perception of the industry and users for good cats. Among them, "safety" is the first element pursued by Ora Good Cat, and this time it won the C-EVFI five-star evaluation, which further demonstrates the excellent strength of Ora Good Cat in terms of "safety".
Ora Good Cat was born from the high-standard pure electric architecture of Great Wall Motor's lemon platform, using ultra-high-strength steel body frame design, with high-strength steel accounting for 71.71% of the vehicle, and using hot-stamped steel reinforcing plates in key parts such as A-pillar, B-pillar and threshold, connected to form a "cage" welded structure, so as to improve the anti-collision ability of the vehicle and the torsional bending rigidity of the body. In the event of a collision, it can effectively reduce the deformation of the cockpit and protect the safety of the driver and passengers. At the same time, the Ora Good Cat is also equipped with 6 airbags, and the whole system is equipped with body stability control system as standard, so that the safety of the vehicle is further improved.
In September 2022, the Ora Good Cat won a Euro NCAP five-star rating with a high score of 85.5 points, and was named the 2022 "Best in the Small Family Car Category" by Euro NCAP, and in February 2023, the Ora Good Cat was awarded ANCAP, an independent organization for automotive safety in Australia and New Zealand In September of the same year, ORA Good Cat also received a five-star rating from Green NCAP, a new car evaluation agency in Europe that specializes in environmental protection, energy conservation and emission reduction. These qualifications and awards show that Ora Good Cat has become one of the world's leading companies in terms of safety and environmental protection.
It should be pointed out that in the "dictionary" of Ora Good Cat, "safety" also includes the user's "health and safety". Therefore, the interior of ORA Good Cat from plastic, leather, foam and other main materials, to surface treatment agents, glues, packaging materials and other auxiliary materials, are selected from domestic and foreign first-class suppliers to provide high-quality products, strictly abide by high standards, the purpose is to provide users with a "healthy and safe" car environment. This practice has also been recognized and supported by professional institutions - the evaluation results of the China Automotive Health Index (C-AHI) show that ORA Good Cat has obtained a high score of 90 points + in the five tests of volatile organic compounds (VOC) & odor intensity (VOI), electromagnetic radiation (EMR), particulate matter (PM) and sensitization risk (VAR) in the car, so ORA Good Cat was awarded the "Five-Star Healthy Car" certification.
Positioned as a "new generation of smart and beautiful tide running", Ora Good Cat was launched in China on November 24, 2020. Only one year after its listing, it became the annual sales champion in the domestic A0-level BEV market of more than 100,000 yuan in 2021, and in 2023, Ora Good Cat will continue to lead the domestic A0-level BEV market of 100,000-150,000 yuan. At present, the cumulative sales of ORA Good Cat worldwide have exceeded 220,000 units, and it has become a green, safe, intelligent and fashionable travel solution loved by more new generation users.
According to the plan, Ora Good Cat will successively enter about 87 countries and regions in eight regions, including Europe, the Middle East, Latin America, North Africa, South Africa, Australia, Eurasia and ASEAN, and has covered 40 countries and regions so far. As one of the representatives of Great Wall Motor's "high-value models", ORA Good Cat has become a new business card of Chinese auto brands, and will continue to write a gorgeous chapter of Chinese auto brands in the domestic and foreign markets in the future!
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