The world is changing abruptly all the time, algorithms, big data, the metaverse, artificial intelligence, ...... The flapping wings of technological upgrades introduce variables into the present and open up an unbounded future.
Dialogue with AI, in the link with the cyber world, to explore the development of the tea industry, "Say Tea" specially launched "AI Says Tea - Artificial Intelligence Looks at the Tea Industry Special". This article focuses on the ways and means of supply chain optimization in the tea industry.
How to further promote the high-quality development of the tea industry and present the third anniversary of the "three teas"?
As an overall functional network chain structure connecting tea suppliers, manufacturers, distributors and consumers in the process of tea production and consumption, the tea industry supply chain has an important impact on the sustainable development and quality upgrading of the tea industry.
So, what is the current situation of the development of the supply chain of the mainland tea industry, is there anything that can be improved, and in what directions will it develop in the future?
*The following answers are generated by Tongyi Qianwen and Wenxin Yiyan, and are for presentation purposes only and do not represent the views of "saying tea".
What is the overall situation of the supply chain of the tea industry in mainland China, and what is the development status of upstream planting, midstream processing and production, downstream channel sales and all aspects of the market?
Tongyi Qianwen:
The overall situation of the supply chain of the tea industry in mainland China has shown the characteristics of continuous development, transformation and upgrading in recent years, especially from 2021 to 2024:
1. Upstream planting: The planting process focuses on quality improvement and sustainable development, including the improvement of tea varieties, the construction of organic tea gardens, the application of green prevention and control technologies and ecological tea garden models. The scientific management and rational use of pesticides, fertilizers and other inputs have become a trend to ensure the safety and high quality of tea.
2. Midstream processing and production: continuous innovation in processing technology, the introduction of modern production lines, improve production efficiency and product quality stability, but also retain and carry forward the traditional manual skills.
The deep-processed products are diversified, and tea is widely used in beverages, cosmetics, health products, detergents and other fields, which increases the added value of the tea industry. Small and medium-sized enterprises and large enterprises seek differentiated development in market competition, and some enterprises increase R&D investment to create brand characteristics and high-end product lines.
3. Downstream channel sales: channel diversification is obvious, online e-commerce platforms are developing rapidly, and tea e-commerce enterprises have broadened their sales channels through self-built platforms or settled in mainstream e-commerce platforms. Offline experience stores and tea house culture are also developing under the drive of consumption upgrading, providing a variety of service forms such as tea art performances and tea culture experiences. The marketing strategy was upgraded, brand building was combined with cultural communication, and consumer education and marketing activities were strengthened.
4. All aspects of the market: The overall market demand is growing steadily, and consumers' demand for tea quality, health attributes, brand story and cultural connotation is increasing.
Say Tea: What are the deficiencies in the supply chain of the mainland tea industry, and how can it be improved?
Tongyi Qianwen:
There are indeed some deficiencies in the supply chain of the tea industry in the mainland, which can be summarized from the following aspects and corresponding improvement measures are proposed:
1. Market scale and consumption level
Disadvantages: The market scale is relatively limited, the per capita consumption level is not high, and it is greatly affected by traditional tea drinking habits and regional culture.
Improvement: Promote the popularization and education of tea culture, innovate the form and drinking method of tea products to attract young consumers and groups in non-traditional tea drinking areas, and increase market share. Carry out tea tourism and tea experience activities to cultivate new consumption hotspots.
2. Supply and demand balance and geographical distribution
Disadvantages: Tea production areas are concentrated, local specialty tea is scattered, and there is a structural contradiction between supply and demand.
Improvement: Optimize the layout of tea planting areas, adjust the planting structure according to market demand, use big data technology to predict consumer demand and guide tea farmers to produce on demand, establish an efficient logistics and distribution network, reduce transportation costs, and ensure the freshness of tea.
3. Efficiency of intermediate links
Deficiencies: Processing, packaging, sales and other intermediate links are inefficient, and there is a lack of modern management and marketing methods.
Improvement: Adopt advanced production and processing equipment and technology to improve production efficiency, integrate online and offline sales channels, develop e-commerce platforms, simplify circulation links, and build a smart supply chain management system to achieve refined operation and effective inventory management.
4. Integration and upgrading of the industrial chain
Deficiencies: insufficient communication between the upstream and downstream of the tea industry chain, insufficient commercialization, and uneven distribution of benefits.
Improvement: Promote the integration of production, supply and marketing, strengthen the close cooperation between tea farmers, cooperatives and enterprises to form synergies; introduce capital operation, support key enterprises, and promote the coordinated development of the entire industrial chain; explore the field of deep processing, develop diversified tea products, extend the industrial chain, and increase added value.
5. Scientific and technological innovation and application
Deficiencies: The combination of traditional technology and modern technology is not sufficient.
Improvement: Increase investment in scientific research and introduce modern agricultural technology, including intelligent tea garden management, automated processing lines, and the application of Internet of Things technology in warehousing and logistics, so as to improve the technical content and modernization level of the entire tea industry chain.
Talking tea: In the current context of the overall scientific and technological progress, food safety is becoming more and more important, and consumer demand is increasing, what is the future development trend of the mainland tea industry supply chain?
Wenxin's words:
Under the background of the continuous progress of science and technology, food safety and increasing consumer demand, the future development trend of the supply chain of the mainland tea industry will show the following characteristics:
1. Science and technology, intelligence: With the progress of science and technology, the tea industry supply chain will increasingly apply advanced technologies such as the Internet of Things, big data, and artificial intelligence to realize the intelligence and precision of tea garden management, tea processing, warehousing and logistics. For example, smart sensors are used to monitor the environment of tea plantations for precise fertilization and irrigation, and big data is used to analyze consumer demand to guide the development and production of tea products.
2. Quality and branding: In the context of increasing attention to food safety, the quality and safety of tea will become an important factor in consumers' choice. Tea enterprises will pay more attention to the source management and quality control of tea, and create high-quality, safe and reliable tea products. At the same time, brand building will also become an important means for tea enterprises to enhance their market competitiveness.
3. Personalization and diversification: The improvement of consumer demand has promoted the development of the tea industry supply chain to personalization and diversification. Tea companies will develop more distinctive tea products according to the tastes, needs and cultural backgrounds of different consumers to meet the diversified needs of the market.
4. Green and sustainable: With the improvement of environmental awareness, the tea industry supply chain will pay more attention to green development and sustainable development. Tea enterprises will adopt ecological planting, organic cultivation and other environmentally friendly methods to reduce the impact of tea production on the environment. At the same time, tea packaging will also be more environmentally friendly, reducing the use of single-use plastic packaging.
In order to adapt to this trend and seek development, tea enterprises can take the following measures:
1. Increase investment in science and technology: actively introduce and develop advanced tea planting, processing and testing technologies to improve the quality and safety of tea.
2. Strengthen brand building: pay attention to the shaping and dissemination of brand image, enhance brand awareness and reputation, and enhance consumers' trust and loyalty to the brand.
3. Deepen market research: pay close attention to the changes in consumer demand and market dynamics, adjust product strategies and market strategies in a timely manner to meet the diversified needs of the market.
4. Promote green development: actively adopt environmentally friendly production methods and packaging materials, reduce energy consumption and emissions in the production process, and achieve sustainable development of enterprises.
5. Strengthen cooperation and exchanges: strengthen cooperation and exchanges with other tea enterprises, scientific research institutions, industry associations, etc., share resources and technologies, and jointly promote the development of the tea industry supply chain.
Through the implementation of these measures, tea enterprises can conform to the current development trend, continuously improve their competitiveness, and promote the sustainable and healthy development of the supply chain of the mainland tea industry.
Talking Tea: Under the development trend of continuous optimization and upgrading of the supply chain of the tea industry in the mainland, what kind of impact will it have on the entire tea industry in the mainland?
Wenxin's words:
Under the development trend of continuous optimization and upgrading of the supply chain of the tea industry in mainland China, the entire tea industry will usher in many positive impacts, which are manifested in the following aspects:
First of all, the optimization of the tea industry supply chain will improve the quality and safety of tea. With the progress of science and technology and the application of advanced technology, every link of tea from planting, processing to sales will be more strictly monitored and managed, so as to ensure the quality and safety of tea. This will enhance consumers' trust in tea and further promote the expansion of the tea consumption market.
Secondly, the optimized supply chain will improve the production efficiency of tea and reduce costs. Intelligent, automated production equipment and technology will reduce manual intervention, improve production efficiency, and reduce production costs at the same time. This will make tea companies more competitive and able to provide more competitive products in the market to further meet the needs of consumers.
In addition, the optimization of the tea industry supply chain will also promote the dissemination and promotion of tea culture. With the improvement of tea quality and brand influence, tea culture will also be more widely disseminated and recognized. This will help enhance the international influence of mainland tea culture and promote the tea industry to the world stage.
To sum up, the optimization and upgrading of the tea industry supply chain will have a positive and far-reaching impact on the entire tea industry in the mainland, not only to improve the quality and safety of tea, but also to promote the brand building, marketing and promotion of tea culture of tea enterprises. This will inject new impetus into the sustainable and healthy development of the mainland's tea industry.
The journey is long, and the coming days can be expected. At present, there is still a broad space for development in the supply chain of the tea industry in the mainland, and it is believed that with the continuous innovation and improvement of the strength of various tea enterprises, the development of the tea industry supply chain will continue to emerge with new surging vitality, and further help China's tea industry to stride forward to a new process of high-quality development.
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Editor-in-charge / Lin Jie
Editorial Board Member / Wang Miaorong