In March, spring flowers are blooming, and in Wuhan, the city of heroes, there is not only a cherry blossom appointment, but also an appointment of ingredients and food. The annual Liangzhilong Food E-commerce Festival will once again open the festival of food ingredients and catering people across the country.
From March 28th to 31st, the 12th China Food Ingredients E-commerce Festival & Prefabricated Food Processing and Packaging Equipment Exhibition and the 12th (Wuhan) International Chain Franchise Exhibition of Zhongtoumeng 2024 will be held in Wuhan National Expo Center (National Museum), Wuhan Cultural Expo Center (living room) and Wuhan International Convention and Exhibition Center respectively.
With an exhibition scale of 260,000 square meters, this exhibition will attract 400,000+ professional visitors with more than 6,000 rich food supplies, 30+ exciting events and a more complete supply chain, build an ecologically rich food and beverage industry chain, help the development and growth of China's food and beverage industry, promote the integrated development of primary, secondary and tertiary industries, and help rural revitalization and local economic development.
This exhibition brings together China Cuisine Association, China Aquatic Products Circulation and Processing Association, China Condiment Association, China Marketing Society Group Catering Committee, China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal Husbandry, China Food and Packaging Machinery Industry Association, China Rural Revitalization Association, China Art Cold Dish Club, Hubei Culinary Hotel Industry Association, Hubei Shrimp and Rice Industry Federation, Zhonglian (China) Central Kitchen Research Institute, Wangju Capital, The China Food Culture Research Institute and other provincial and municipal catering industry associations and other industries have rich resources to help catering R&D and innovation, and guide the operation of the maze.
There are also industry media such as catering O2O, home of prefabricated food ingredients, red food network, seafood guide, hot pot meal, etc., as well as Xinhua News Agency, major provincial and municipal media, well-known KOLs in the food and beverage industry, and live broadcast experts to focus on the exhibition on the spot, share new information, new views, and new strategies for catering, and inspire new ideas for catering management.
In order to make it more convenient, simpler and more efficient for everyone to visit, the method of receiving tickets, transportation guide, exhibition hall layout, and exhibition schedule are now informed as follows:
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Ticket Collection Guide
Prefabricated Dish Ingredients Home & Catering O2O Fans Special Visit Code: 547339
The free ticket collection channel will be closed at 24:00 on March 26
After closing, you need to buy a ticket to enter (200 yuan), please get the ticket in advance
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Event Agenda
In the past two years, direct brands have turned around to join, especially in early March, China's leading catering brother Haidilao opened up to join, which caused a heated discussion in the catering circle.
The phenomenon of Haidilao's franchise has formed a new cognition in the catering circle: the end game of catering is franchise, and the end game of franchise is the chain of 10,000 stores.
Deepening the industrial chain, aiming at the sinking market, large single product strategy, digital support, and franchise fission are the common characteristics of Wandian brands, and they are also the support behind the reason why these brands can become Wandian.
Many catering brands have a "dream of 10,000 stores" and have the ambition to make 10,000 stores, but such a scale cannot be achieved by relying on enthusiasm. Only by figuring out the "password" behind Wandian can we avoid confusion and have the opportunity to become a real "brand" of Wandian.
Based on this, catering O2O joined forces with 50+ brands of thousands of stores and industry experts to hold the 2024 China 10,000 Store Chain Conference in Wuhan, Central Plains on March 28-29 to discuss how to do a good job in franchising, how to expand franchise brands at a high speed, how to build the underlying logic of 10,000 store chains, and how to build supply chain and organizational strength?...
This conference is also held at the same time as the 20th Liangzhilong China Food Ingredients E-commerce Festival in 2024 and the Zhongtoumeng Franchise Exhibition, which is a very grand exhibition + summit + study tour to Wuhan, which is the beginning of the year to open the fog and understand the 2024 catering trend!
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Directions
1. Wuhan International Chain Franchise Exhibition & 2024 China Wandian Chain Conference
2. Machinery and Equipment Exhibition & the 2nd Meal Intelligent Equipment Summit
3. Food Exhibition
At the end of March, Wuhan Marathon, Food Festival, Dong Yuhui, Cherry Blossom Season... Catering people, we must go to the Wuhan Food Festival to find better solutions, reduce costs and increase efficiency, and enhance competitiveness!
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