On March 20, 2024, Red Star Macalline's 2024 "Rock Slab Nuggets Plan" strategic conference was successfully concluded in Xiamen C&D International Building. Representatives of Red Star Macalline Home Furnishing Group, leaders of Xiamen C&D Hengrong Supply Chain Co., Ltd., well-known economists and representatives from 14 outstanding rock slab brands such as ICC, Olist, Aozhus, Delifeng, Dongpeng, Guanzhu, Mati, Nobel, Owen Lai, Summit, Tang, Weimei L&D, Yinuo, Yimeijia and so on witnessed the release of the strategic blueprint of the "Rock Slab Nuggets Plan" in the new year. The purpose of this conference is to promote the innovation and development of the rock slab industry through cooperation and resource integration, and inject new vitality into the rock slab market in 2024.
Grasp the macro perspective and seize the development opportunity
Chang Cheng, general manager of the ceramic tile and bathroom division of Red Star Macalline Home Furnishing Group, delivered a speech first. He said that in the face of the current market changes, it is necessary to work together to explore the development direction of the home improvement and building materials industry. The "Rock Slab Nuggets Plan" is a long-term strategy, and in 2024, Red Star Macalline will continue to adhere to this strategy, serve the slate industry, and generate new sparks with the slate brand.
Yang Chuanfei, assistant dean of Shanghai International Banking and Finance College, Shanghai University of Finance and Economics, made a detailed analysis of the current macroeconomic situation and national economic policies. He emphasized the key word "new quality productivity", called on enterprises to pay attention to innovative production and operation, and made a detailed interpretation of the "implementation plan for the high-quality development of green building materials industry", pointed out the policy direction for the guests, and provided deep thinking for the empowerment of enterprise cooperation and development.
Wang Hui, general manager of Xiamen C&D Hengrong Supply Chain Co., Ltd., introduced the content of C&D supply chain collaborative services to the participants, she said that C&D Hengrong adheres to the "supply chain" to "industrial chain" and then to the "value chain" of customers, and uses the operation advantages of C&D LIFT supply chain to have broad prospects for cooperation in consumer goods industry services.
In the afternoon, the participants visited the exhibition hall of "C&D Space" to learn about the development history of C&D Group and various industry groups, and chatted in the "C&D Home Art Gallery" of Mercure Cultural and Creative Space, feeling the strong strength and excellent quality of C&D, and believed that with the strong support of C&D, the development of Red Star Macalline and rock slab category will inject new vitality.
Focus on the future of rock slabs, innovation and win-win cooperation
(Left) Ju Wanbin, Investment Director of Red Star Macalline Home Furnishing Group Exhibition Company, (middle) Chang Cheng, General Manager of Ceramic Tile and Sanitary Ware Division of Red Star Macalline Home Furnishing Group, (right) Shen Wei, Director of International Business Department of Red Star Macalline Home Furnishing Group
In the afternoon of the same day, Chang Cheng, General Manager of the Ceramic Tile and Sanitary Ware Division of Red Star Macalline Home Furnishing Group, Shen Wei, Director of the International Business Department, and Ju Wanbin, Investment Director of the Exhibition Company, respectively interpreted the 2024 strategic plan of Red Star Macalline Home Furnishing Group and the "Rock Slab Nugget Plan".
This year, Red Star Macalline has built the "M+ High-end Design Center" as its core business strategy, encouraging ceramic tile slate brands to open flagship stores in Red Star to link brands, designers and dealers.
The 2024 "Rock Slab Nuggets Plan" will take "focus and empowerment" as the keyword, give full play to the resource advantages of Red Star Macalline, and achieve innovation and empowerment and enhance brand awareness and reputation through super release, joint investment promotion, art study tour, exclusive customization and other directions. In terms of imported rock slabs, the key direction of the future development of "market sinking" and "differentiation" is proposed, and the market demand and opportunities are grasped in a timely manner.
In the roundtable forum, under the chairmanship of Jia Hengji, Director of the Ceramic Tile and Sanitary Ware Division of Red Star Macalline Home Furnishing Group, the guests at the meeting put forward valuable suggestions on topics such as brand business development, Red Star Macalline strategic empowerment and marketing strategy, and affirmed the 2024 strategic plan of Red Star Macalline Group and the "Rock Slab Nugget Plan".
From the perspective of the industry, the brand representative analyzed a series of resistance factors for the development of the current rock slab market, put forward the development direction of cross-category cooperation and multi-category integration of rock slabs, and expressed the hope that Red Star Macalline will play a leading role as the head platform of home building materials, deepen the brand demand, join hands with industry associations and high-quality rock slab enterprises, integrate the upstream and downstream supply chains, standardize industry standards, improve operation efficiency, and promote healthy development.
At the final brand award ceremony, Red Star Macalline Group commended the rock slab brand that has performed well in the past year, encouraging the industry to continue to pursue excellence.
Nobel rock slab won the "2023 Industry Contribution Award";
冠珠岩板、ULTRA奥卓斯岩板荣获"2023年度卓越进步奖";
Matti Rock Slab and Owen Lai Rock Slab won the "2023 Trend Leading Award";
Nobel Rock Slab, Guanzhu Rock Slab, Mati Rock Slab, Owen Lai Rock Slab, Dongpeng Rock Slab, Summit Rock Slab, Weimei L&D Slab, ULTRA Rock Slab, Casa Bava, Tangmu Slate Glue, etc., won the "2024 Red Star Macalline Slate Green Consumption Recommended Brand".
This meeting marked the strategic start of Red Star Macalline's 2024 "Rock Slab Nuggets Plan", demonstrated Red Star Macalline's leading position and firm determination in the home building materials industry, and injected new vitality and confidence into the entire rock slab industry. In the future, with the empowerment of C&D, Red Star Macalline will continue to consolidate and carry out cooperation with high-quality brands of rock slabs, and jointly promote the rock slab industry to a more prosperous new era. I believe that with the joint efforts of many parties, the rock slab industry will usher in a better tomorrow.