On April 15, 8 shopping malls of Red Star Macalline Shanghai jointly held the "Electrical Appliance Trade-in and 51 Rejuvenation Home Launching Ceremony". This trade-in focuses on the direction of intelligence, green, and high-end, promotes quality replacement consumption, and promotes the high-quality development of the industry.
During the event, the discount of 8 stores in the same city was increased layer by layer. Where consumers go to 8 offline shopping malls to buy high-end home appliances, they can be superimposed with dual consumption subsidies from the government and Red Star Macalline, with a maximum subsidy of 20% for a single person, totaling 4,000 yuan. In addition, the 8 stores in Shanghai officially launched the service of "free disposal of old machines (air conditioners, refrigerators, washing machines and color TVs, etc.), and then enjoy a maximum recycling subsidy of 600 yuan", recycling prices and service upgrades, and truly bringing convenience and benefits to users.
At the launching ceremony, Ge Sen, secretary general of Shanghai Jiaodian Household Appliances Business Association, said in his speech that the trade-in of household appliances is not only an economic activity, but also an important cause involving resource recycling and environmental protection. He said that Red Star Macalline, as a leading enterprise in the home appliance industry, should not only do a good job in policy publicity to ensure the fairness and justice of the subsidy policy, but also continuously enhance the supply capacity of products, provide consumers with a reassuring, comfortable and reassuring consumption experience with the best trade-in service, promote the upgrading of green smart home appliances, and meet the people's yearning for a better life.
Zhao Lei, Vice President of Red Star Macalline Home Furnishing Group and General Manager of Beijing, Shanghai and Shanxi Provincial Business Development Centers, said that Red Star Macalline actively responded to national policies, deepened the trade-in activities of smart home appliances in an all-round and multi-dimensional way, and took out real money to truly give subsidies to every consumer. Consumers can not only enjoy the home appliance subsidy policy of the Shanghai Municipal Government, but also enjoy the "high-end electrical appliance upgrade subsidy" discount launched by Red Star Macalline Mall on this basis, so as to realize the "discount on discount" benefit of high-end home appliance purchases. In order to solve the various troubles of consumers in the trade-in, Red Star Macalline effectively integrates the resources of all parties to form a joint force of trade-in, continuously optimizes the trade-in service link, and provides consumers with a one-stop shopping experience.
▲From left to right: Yan Jianhui, General Manager of Shanghai Region of Fangtai Group, Zhang Wei, General Manager of Shanghai Robam Electrical Appliance Sales Co., Ltd., Li Qiang, Director of Shanghai Region of Rinnai Electric Appliances, Luo Jianxi, Executive Deputy General Manager of Shanghai Qizhi Building Materials Co., Ltd. (Wrigley), and Dai Hui, Director of Sealy China Market Operations
The launch of "high-end smart appliances trade-in" has been strongly supported by major first-line brands. Fotile, Boss and Rinnai, as representatives of electrical appliance brands, exchanged and shared their views on the trade-in service at the launching ceremony. In addition to electrical appliance brands, brands such as mattresses and bathrooms are also actively involved in trade-in activities. The major leading brands said that during this event, they will come up with the greatest "reserve price", the most affordable promotion and the best quality fashion new products to benefit every consumer who visits the Red Star Macalline mall.
It is understood that Shanghai Red Star Macalline continues the upsurge of 315 promotions, and will continue to launch a series of promotional measures during the 51 promotion period to seize the spring home improvement market in the first half of the year. Scan the code through the Red Star applet for 9.9 yuan to buy a cashback red envelope qualification coupon, 5000 back 500, 10000 1000, 20000 2000, up to 3500 yuan. (A single user can participate up to 3 times). In addition, during the event, customers who shop at the same city with a cumulative amount of 30,000 yuan can participate in the free lottery or purchase more than 5,000 yuan, and the prizes will be full of surprises.
As the largest home appliance retail mall in China, Red Star Macalline has been deeply engaged in high-end home appliances in recent years, and has become a mainstream channel for in-depth strategic cooperation between many international and domestic first-line home appliance brands. With first-class hardware, cost-effective products and high-quality services, 8 Red Star Macalline shopping malls in Shanghai have become the first choice for many consumers to dress up their homes and purchase large consumer goods. With the in-depth development of the "trade-in" activity, with the government subsidy, Red Star Macalline not only provides assistance for the steady advancement of the economic cycle, but also adds color to consumers' ideal home life.