On April 28, the launch ceremony of the high-end electric high-speed rail title train of Red Star Macalline was successfully held at Shanghai Hongqiao Station. At 8:14 a.m., with the G1653 train bound for Xiamen North, it means that Red Star Macalline high-end electrical appliances officially took the speed of China and galloped in the vast land of China.
It is understood that the title train will run through many important lines such as the Beijing-Shanghai high-speed railway, covering Beijing, Shanghai, Jinan, Nanjing, Hangzhou, Zhengzhou, Chengdu, Chongqing, Xiamen and other key cities, helping Red Star Macalline convey the brand mentality of "buying high-end electrical appliances to Red Star Macalline" to hundreds of millions of consumers.
Liu Ying, Assistant President of Red Star Macalline Home Furnishing Group, Zhao Lei, Vice President and General Manager of Beijing, Shanghai and Shanxi Provincial Business Development Centers, Xu Jing, General Manager of Intelligent Electrical Appliances Division, Wu Xiaojie, Executive Deputy General Manager, Wang Jing, Vice President of Huatie Media Group Co., Ltd., and other guests witnessed the "setting sail" moment on the spot.
Liu Ying mentioned in her speech that high-speed rail is China's business card, and has been praised by netizens all over the world as one of China's four new four major inventions, which not only represents speed, but also represents emotion. High-speed rail shortens the distance of physical space, serves hundreds of millions of families, and shortens the distance between hearts. This coincides with Red Star Macalline's belief in helping hundreds of millions of families get a better living experience and contribute to a better life.
"This title of high-speed rail is also the first time that Red Star Macalline will carry out large-scale promotion and display of high-end electrical appliance hall business to consumers across the country through high-speed rail, a carrier with great communication value. Liu Ying said that high-end electrical appliances are an important part of Red Star Macalline's long-term strategy of "3 + star ecology" (integrated development of home appliances, home decoration and home furnishing), and hopes that through the title of high-speed rail, more consumers can enter Red Star Macalline, not only can buy furniture and building materials, but also can find high-end designers, and can also find high-end electrical appliances that represent the most cutting-edge design functions and the most advanced technology in the world, so as to contribute to a better life.
It is reported that the development of Red Star Macalline High-end Electrical Appliances Pavilion began in 2018 and is positioned to become the largest category of Red Star Macalline with the largest high-end sales scale, the widest layout of brand flagship stores, the largest category brand area, and the most complete aggregation of high-end brands. At present, the layout of all shopping malls in the country has been basically realized, and the proportion of business area has reached 10%, which has become the preferred channel for the circulation of high-end electrical appliances, and it is expected that the proportion of business area will reach 15% by 2026.
As the title partner of the high-speed rail, Wang Jing, vice president of Huatie Media Group Co., Ltd., said in her speech: "We are honored to join hands with Red Star Macalline to jointly build the high-speed rail title train, through the high-speed rail media resources with the most brand communication and marketing value, and the communication advantages of wide coverage, strong influence and deep reach, to create a win-win platform for more electrical categories, so that more consumers can choose Red Star Macalline and purchase all kinds of high-end electrical appliances in one stop." ”
Walking into the interior of the carriage, the brand mentality of "buying high-end electrical appliances to Red Star Macalline" was spread out on the headpiece, table stickers, brand canopy, posters and other media, and carried out multi-perspective and high-intensity brand exposure in an all-round, three-dimensional and immersive closed space, established in-depth communication links with passengers, and attracted more consumers to pay attention to and choose Red Star Macalline.
With C&D's acquisition of Red Star Macalline in 2023, Red Star Macalline has ushered in new development opportunities. 2024 is a year for Red Star Macalline to start a new journey and start again. The brand potential, strategic layout, and core categories will be comprehensively improved and accelerated, which makes the high-speed rail title have special significance, implying a new departure and a new departure. With the high-speed rail network extending in all directions, Red Star Macalline's high-end electrical appliances business will accelerate into the fast lane of development, reach a broader potential customer base, strengthen consumer mentality, and help hundreds of millions of families in China to obtain a better home product and service experience.