Better undertake the new cultural mission

-- General Secretary Xi Jinping's important speech during his inspection in Hunan aroused enthusiastic responses

All-media reporter Yi Yulin and Zhou Huiheng

The spring breeze sends warmth into Xiaoxiang.

During his inspection in Hunan, General Secretary Xi Jinping stressed that Hunan should better undertake the new cultural mission and show new achievements in building the modern civilization of the Chinese nation.

Keep in mind the entrustment and take responsibility. The vast number of cadres and masses in our province have expressed that they should keep in mind the entrustment of General Secretary Xi Jinping, strengthen cultural self-confidence, better undertake the new cultural mission, continue the red blood, accelerate the development of science and technology for the development of the cultural industry, promote the deep integration of culture and tourism, and show Hunan's new achievements in the construction of the modern civilization of the Chinese nation.

Continue the red blood and show the new style of the new era

Strengthening the education of revolutionary traditions and patriotism, continuing the red blood and inheriting the red gene, General Secretary Xi Jinping is here, and the first stop of the Hunan inspection came to Hunan First Normal University (Chengnan Academy Campus).

"Listening to General Secretary Xi Jinping's important speech on the spot, I was deeply encouraged and felt a great responsibility. Mao Zedong and Yang Dan, director of the First Normal Memorial Hall, said that they would keep in mind the entrustment, protect, manage and use the red resources well, so that they can become the "nutrients" that nourish the growth and success of students, and make due contributions to cultivating the pillars of the construction of a strong country and the great task of national rejuvenation.

Within ten steps, there will be fragrant grass. The land of Sanxiang, full of the red footprints of revolutionary martyrs, is like a revolutionary history museum without walls.

"Let the inheritance of red genes and the continuation of red blood become the most charming, attractive and recognizable Xiangtan logo. Liu Zhiren, secretary of the Xiangtan Municipal Party Committee, said that he would be based on the advantages of "the hometown of great people, the red hot land, and the cradle of revolution", and further promote the red research activities of primary and secondary school students in "My Shaoshan Tour", and use the province's primary and secondary school students "My Shaoshan Tour" to set up a standard and proofing and drive primary and secondary school students outside the province to Shaoshan Travel, use primary and secondary school students to drive young people in Shaoshan, and use government guidance to drive the market to create a public cultural tourism brand covering the whole country and all ages.

In recent years, Liuyang has vigorously explored the integrated development model of "red + cultural tourism", so that red and antique, green and other tourism resources can be organically combined. Tang Anshi, member of the Standing Committee of the Liuyang Municipal Party Committee and director of the Organization Department of the Municipal Party Committee, said that in the next step, he will thoroughly implement the spirit of General Secretary Xi Jinping's important speech, transform the rich red resources into vivid teaching materials for party member education, and guide the city's party members and cadres to carry forward the fine traditions, inherit the red gene, temper the party spirit, and absorb the strength to forge ahead.

On March 21, 200 teachers and students from Huaihua Railway No. 2 Middle School came to the Memorial Hall of the Passage to relive the history of the Red Army's Long March and the passage to the Soldiers. Zheng Xiang, director of the Memorial Hall of the Passage to the Army, said that inheriting the red gene is a great responsibility and a mission. As a red venue, it will continue to improve the level of service reception, improve and expand patriotic education facilities, innovate the form of propaganda and education, be the leader of red fashion, and take the Long March road in the new era.

As an important position of ideological and political education, ideological and political courses undertake the important mission of cultivating new talents of the times and disseminating and practicing the core values of socialism. Long Bing, Secretary of the Party Committee of the School of Marxism of Hunan University, said that since the 18th National Congress of the Communist Party of China, nearly 30,000 undergraduates of Hunan University have gone to the countryside, into the community and at the grassroots level through the mobile ideological and political classroom. ”

Accelerate the empowerment of science and technology, and transform the cultural industry

"The spirit of General Secretary Xi Jinping's important speech provides a fundamental guide and points out the way forward for us to promote high-quality development. Zeng Xiong, Secretary of the Party Working Committee of Malanshan (Changsha) Video Cultural and Creative Industrial Park, said excitedly. He said that in the next step, the park will closely focus on the development of the audio and video industry, strengthen the empowerment of science and technology, deepen industrial cultivation, optimize the business environment, firmly follow the path of integrated development of culture and technology, develop new quality productivity highlighting the characteristics of Malanshan according to local conditions, and strive to build an audio and video industry highland with global influence.

Gong Zhengwen, Secretary of the Party Committee, Director and Editor-in-Chief of Hunan Radio, Film and Television Group Co., Ltd. (Hunan Radio and Television Station), was full of emotion: "After General Secretary Xi Jinping visited Hunan in 2020, we have carried out three major integration practices, one is the integration of culture and technology, the second is the deep integration of media, and the third is the integration of media and tourism. This time we came to Hunan for inspection, and General Secretary Xi Jinping once again pointed out the direction for us, that is, to tightly grasp the main line of 'cultural and technological integration' and vigorously promote the construction of mainstream new media groups. ”

In recent years, Huasheng Online Co., Ltd., a subsidiary of Hunan Daily, has launched a digital strategy at full speed to fully empower the transformation and upgrading of the cultural media industry. Li Yong, member of the party group of Hunan Daily, social affairs committee member and president of Huasheng Online Co., Ltd., said that "culture + technology" has a huge space for industrial development, and Huasheng Company will keep in mind the entrustment of General Secretary Xi Jinping, continue to explore and innovate, accelerate the activation and reshaping of the cultural media industry, and demonstrate the responsibility of party media and state-owned enterprises.

Peng Bo, Secretary of the Party Committee and Chairman of Hunan Publishing Group and Chairman of Zhongnan Media, said that he will further deeply study and comprehend the spirit of General Secretary Xi Jinping's important speech on his visit to Hunan, adhere to the "two-wheel drive" of cultural creativity and scientific and technological innovation, integrate new technologies such as 5G, big data, artificial intelligence, and blockchain into the whole process of content production, dissemination, and service, and actively develop new cultural enterprises, new cultural formats and new cultural consumption patterns.

With the help of the power of science and technology, the production skills of national intangible cultural heritage Liuyang fireworks have bloomed all over the world again and again. Huang Cheng, General Manager of Hunan Fireworks Theatre Co., Ltd., said: "We are determined to leverage the ever-changing digital technology to bring China's most traditional fireworks culture and art to the extreme, spread its aesthetic art and emotional value to the world, and promote Liuyang, the hometown of fireworks, to realize the transformation from a 'world fireworks production base' to a 'world fireworks cultural tourism city'." ”

Promote the deep integration of culture and tourism, and highlight the charm of Hunan

General Secretary Xi Jinping emphasized that the deep integration of culture and tourism should be promoted.

On March 21, the Hunan Provincial Department of Culture and Tourism held a groundbreaking ceremony for major cultural and tourism projects in Nanyue, Hengyang. Zhang Xihui, member of the party group and deputy director of the Provincial Department of Culture and Tourism, said that he would conscientiously implement the spirit of General Secretary Xi Jinping's important speech, adhere to the principle of "integration is integration, and integration can be integrated", and make the integration of culture and tourism a powerful engine for Hunan's high-quality development by promoting the integration of business formats, exchanges and services. In the next step, the "Three-year Action Plan for the Cultivation of New Forms of Cultural Tourism with Hunan Characteristics" will be introduced, with a total investment of 300 billion yuan to cultivate new forms of cultural tourism with characteristics, and focus on promoting 110 major cultural and tourism creative industry projects of more than 1 billion yuan; Theme trails, and strive to achieve a total tourism income of 1.07 trillion yuan in the province this year.

"General Secretary Xi Jinping's important speech has anchored the course for the future development of Zhangjiajie, and we will work hard for a long time to the end. Liu Ge'an, secretary of the Zhangjiajie Municipal Party Committee, said that as the window of Hunan's opening, the leader of tourism and the bright business card of beautiful China, Zhangjiajie's natural scenery is magical and unique, and the cultural customs are charming. Firmly adhere to the goal of "building a world-class tourist destination", focus on building world-class tourist attractions and world-class tourist resorts, deepen the integrated development of "tourism +", promote product integration, and enrich the supply system of cultural and tourism products; promote the integration of business formats, highlight the development of tourism and health care, and promote tourism transformation and upgrading; promote exchanges and integration, and actively explore the international tourism market; promote service integration, accelerate the creation of a smart tourism model, comprehensively optimize the first-class tourism environment, and polish Zhangjiajie, a business card of Hunan's beautiful landscapes, more and more brightly.

"As the largest historical and art museum in Hunan and a national 4A-level tourist attraction, the Hunan Museum should better undertake a new cultural mission and help the deep integration of culture and tourism in the province. Duan Xiaoming, Secretary of the Party Committee and President of the Hunan Museum, said that next, the museum will promote the construction of digital museums in accordance with the main line of "emphasizing applications, cultivating industries, and strengthening the foundation" to create "the most dazzling digital museum in the world". Jointly with the Malanshan Cultural Digital Innovation Center to create the "Digital Han Life" IP to realize the digital panorama of "Han Life", jointly with Harvard University to hold the "Art of Life - Mawangdui Han Dynasty Culture Immersive Multimedia Exhibition", and hold a series of activities represented by the "50th Anniversary of the Archaeological Excavation of the Mawangdui Han Tomb" to further expand the influence of Huxiang culture, explore the establishment of the "general branch library system" of the province's museums, and take the lead in building a pattern of "one game of chess" and "one network" for the province's museums in the country.

In the strange mountains and beautiful waters of the three Hunan and four rivers, a wonderful performing arts program is becoming a new business card to attract domestic and foreign tourists.

"We have been deeply engaged in the integration and innovation of digital art with the excellent traditional Chinese culture, red culture and tourism. Director Li Yan's immersive youth theater "Qia Classmate Youth" created in Changsha Orange Island takes the audience back to Mao Zedong's study time in Hunan No. 1 Normal School; the immersive Miao Realm Wedding Banquet Theater "De Tam Fantasyland" is launched in the Dwarf Village Wonder, which uses scientific and technological innovation to show the minority culture written by Shen Congwen, and the upcoming immersive Chu Feng Bamboo Banquet Theater "Bamboo Sea Fantasy" in Taojiang is a new interpretation of Qu Yuan culture and "vanilla beauty". "General Secretary Xi Jinping's important speech has strengthened our confidence, and we will firmly follow the path of 'science and technology + culture + tourism', and the future is promising!" Li Yan said excitedly.

The performance of "The Most Remembered Shaoshan Chong", which uses science and technology to empower red stories and break the traditional telling techniques of red stories, is deeply loved by young people, and has been performed more than 1,200 times and received more than 500,000 audiences. Qiu Mingmin, director of marketing and brand promotion of "The Most Remembered Shaoshan Chong", said: "The future theater will shoulder the responsibilities of the on-site teaching point of party member education and the research and practice education base of primary and secondary schools, and the content will be richer and more vivid. ”

(Participating in the writing: Cao Hui, Ning Kui, Yan Shidun, Yu Rong, Huang Han, Long Wenyang, Deng Zhengke, Huang Huang, Liu Tao)

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