The value retention rate of second-hand cars has collapsed across the board, and the cost of trial and error will double when buying a car in 2024?

Based on the judgment of the development of the industry, the value retention rate of all models will collapse this year.

The high retention rate is based on the stability of the industry, if the industry has a significant shock, then the value retention rate of all models will have a huge amplitude.

First of all, it is necessary to determine that the consumption of the entire market is tilting towards new energy, and the penetration rate of new energy has reached more than 40% in December last year, indicating that a large number of consumers have begun to choose new energy products.

Fuel vehicles, new energy vehicles into an octagonal cage to fight in the ring, then the price of new energy vehicles, will inevitably impact the fuel vehicle market, the original stable fuel vehicle market will be impacted, enterprises will reduce the price of the way to recover sales.

The previous stable value retention rate was based on the fact that the price of new cars would not be reduced and the market competition would be stable.

Taking Camry as an example, this is a very representative product in the passenger car market, one reason is that the product price is stable, and the other is that the competitors are the same, and the balance has a better degree of control.

But today's Camry second-hand price collapse is very obvious, the price of new cars has dropped hugely, and there are many intermediate cars to choose from, in addition to traditional fuel vehicles, there are plug-in hybrid, pure electric independent brands to choose from, although domestic cars are weak in the brand, but the sense of technology, electrification, intelligence performance is excellent, and the right of way has more advantages.

Therefore, projected in the second-hand car market, the price of Camry is also very low, and the user group who bought a car at the value retention rate back then is now a head-on stick when selling a car.

Not only ordinary family cars have the problem of the collapse of the value retention rate, but also the collapse of the value retention rate of the high-end market.

Completely different from the price reduction and fierce competition of ordinary family cars, the price collapse of high-end cars is brought about by the sinking consumption power, which is not so much a collapse as a price return.

This year's high-end cars have had the problem of price loosening at the beginning of the year, especially high-end off-road vehicles, sports cars, and high-end commercial vehicles.

The main reason is the decline in the consumption desire of high-end passenger cars, and some models with too high retention rate, weak functionality, and not suitable for daily transportation will be abandoned, such as Mercedes-Benz G series and 911 series, and the market price has declined significantly.

The 7 Series, S-Class, and A8L have fewer potential users, but the company has to adjust its prices against the backdrop of unchanged targets.

Taking Mercedes-Benz as an example, Mercedes-Benz's estimate in 2024 is the volume of entry-level models, and it is expected to adjust the price, which translates to Mercedes-Benz is ready to reduce prices.

This price squeeze is chained, if the price of the C-class drops to 250,000 in the future, then the price of Audi A4L will continue to fall, and CT5 will be forced to open up a gap with Audi because of the brand.

Once the medium-sized luxury car falls below 200,000 steadily, the prices of these models will be loosened by Magotan and Camry, which will stimulate the market of Suteng and Civic, and by the way, even Regal will stimulate a wave.

Due to the comprehensive reasons such as large production, high value, and many brand sequences, once the price of the head brand is significantly loosened, it will not only stimulate the new car market, but also the second-hand car market will be hit hard.

According to the data, the sales of used cars in 2023 exceeded 18.4 million units, which is a huge number, indicating that more and more people are beginning to accept used cars. While more and more people pay attention to second-hand cars, whether the value retention rate can be stable is quite critical, but from the current subversion of new energy and the speed of price reduction, it is difficult to stabilize the value retention rate this year.