The starting price dropped by 17,000 yuan! BYD Dolphin Glory Edition was launched from 99,800 yuan, and the second shot of price reduction was fired
At the beginning of the Year of the Dragon, BYD fired the first shot of the New Year's price reduction with the Qin PLUS/Destroyer 05 Glory Edition of 79,800, and shouted the slogan of "electricity is lower than oil", and then many car companies began to follow up, and the price war in the automobile circle officially began. Of course, those who are familiar with BYD know that the Glory Edition is likely to be like last year's Champion Edition, and its models may all be updated to the Glory Edition, and after Qin PLUS and Destroyer 05, it is the Dolphin.
On February 23, the BYD Dolphin Glory Edition was officially launched, with a total of 4 models and a price range of 99,800-129,800 yuan. Compared with the current model, the Dolphin Glory Edition has increased and reduced the price, through 1 performance improvement, 3 design upgrades, and 6 configuration upgrades to meet the diverse needs of users. In addition to the upgrade of product power, the Dolphin Glory Edition also added a 302KM vitality version model, and the price came directly to 99,800 yuan, which further lowered the threshold for car purchase, which can be described as full of surprises!
10 upgrades, comprehensive strength all-dimensional advancement
Based on the positive response to the market and user needs, the newly renovated Dolphin Glory Edition has been advanced in all dimensions on the basis of the "champion gene", and continues to improve the user's travel experience through 1 performance improvement, 3 design improvements, and 6 configuration upgrades.
In terms of performance, the Dolphin Glory Edition has upgraded the four-link independent suspension to improve the ride smoothness and comfort, coupled with the precise matching and careful tuning of the Hans team, the driving experience is undoubtedly higher than the current torsion beam type.
In terms of design, the Dolphin Glory Edition continues the design concept of "marine aesthetics", adding two solid color bodies of "Atlantis Gray" and "Heat Wave Crimson", and upgrading the 16-inch wheels of the free version and fashion version to five-hole flower-fin wheels, which are more dynamic and individual, and fully meet the high standard needs of young users for aesthetics.
In addition, the Dolphin Glory Edition has made corresponding adjustments and upgrades to the vehicle functions, comfort and convenience configurations, allowing users to enjoy a delicate, comfortable, calm and convenient travel experience.
The steering wheel of the Dolphin Glory Edition has been upgraded to 4-way adjustable, and the front seats of the fashion version and above have also increased seat ventilation, which is rare in the same class, and the original seat heating function makes travel more comfortable. With the rear privacy glass, it not only improves the quality of the interior and the privacy of the space, but also further reduces the temperature in the car in summer, so that the rear passengers feel cooler.
The front charging port of the Dolphin Glory Edition is upgraded to a Type A+C combination, the Type-C interface supports 60W fast charging, and the wireless charging power of the front mobile phone of the fashion version and the knight version is upgraded to 50W, with an active cooling fan, which can meet the charging needs of different models of mobile phones while reducing the system charging temperature and improving the battery life of the mobile phone.
In order to improve the flexibility of the interior space layout, the Dolphin Glory Edition is also equipped with a layered trunk cover, which can be fully docked with the seats, making the versatile space more practical. In addition, the Dolphin Glory Edition also adds a 302KM vitality version to meet the needs of users with short commuting distances and less long cruising range.
The A0 price war started, and other brands didn't follow
As the first model of the marine car series and the first mass-produced car based on the e-platform 3.0, the BYD Dolphin has sold more than 620,000 units since its launch in August 2021, and has won 18 monthly sales champions for A0-class models and 25 monthly sales champions for A0-class sedans. In 2023, the Dolphin will sell 367419 units and continue to be the annual sales champion of A0-class models, breaking the historical record and becoming the highest-selling A0-class model in the history of Chinese automobiles, and it is a well-deserved champion model.
The new Dolphin Glory Edition has achieved all-round advancement in product strength, and the launch of the entry-level vitality version has further lowered the entry threshold, once again starting the price war slogan of "electricity is lower than oil". It is no surprise that the arrival of the Dolphin Glory Edition will definitely set off another wave of price reductions in today's AO-level market.
Now, the smell of gunpowder in China's auto market in 2024 is stronger than in 2023, and the market share competition between new energy vehicles and traditional fuel vehicles will be extremely fierce.