The change of leadership of Gree Group is on the hot search, netizens: What about Dong Mingzhu? Who does this giant with a market value of more than 200 billion belong to

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There are more equity connections between the two business entities of Gree Group and Gree Electric Appliances.

Reporter丨Tao Feng Wang Zhuli

On February 19, Gree Group's "change of leadership" was on the hot search.

Many netizens commented, "What about Dong Mingzhu?" and some people explained, "This Gree is different from Piglee."

According to the official website of Gree Group, Zhou Lewei no longer serves as the company's chairman, director, party secretary, member and other positions. It is worth mentioning that Zhou Lewei took over Dong Mingzhu's position in 2016. Since then, Dong Mingzhu has continued to serve as the chairman, president and legal representative of Gree Electric Appliances. Kang Hong will serve as the new party secretary and chairman of Gree Group, and Dong Mingzhu's name does not appear in the information.

In fact, as the former controlling shareholder of Gree Electric Appliances, Gree Group's relationship with Gree Electric Appliances has been greatly weakened after the transfer of shares, and this personnel change has basically nothing to do with Gree Electric Appliances.

Two business entities

Founded in 1985, Gree Group is an industrial development company and the first state-owned enterprise in Zhuhai. In 1991, they merged their subordinate plastic company with the air conditioner factory, and on this basis, they established a new air conditioner factory, which later became Gree Electric Appliances.

At present, Gree Group's business covers industrial investment, construction investment, urban renewal, construction and installation, service operation and other fields, and home appliances are not its main direction.

As of the third quarter of 2023, Gree Group holds only 3.44% of the equity of Gree Electric Appliances, ranking fourth among the top 10 shareholders. The personnel changes of Gree Group have little to do with Gree Electric Appliances.

According to public information, Kang Hong, who was born in 1976, is a native of Peng'an, Sichuan, which is also the first time that Gree Group has ushered in the "post-70s" and "number one". Kang Hong graduated from Sun Yat-sen University with a bachelor's degree in taxation, and started working in 2000 as an administrative assistant of Guangzhou Overseas Students Pioneer Park Co., Ltd., and then worked in the Guangzhou University Town Construction Headquarters Office and the Guangzhou Key Public Construction Project Management Office.

He has served in Hengqin for many years, successively serving as the deputy director of the Zhuhai Hengqin New Area Development Committee, the director of the Hengqin New Area Development and Reform Bureau, the director of the Hengqin New Area Bureau of Commerce, and the deputy director of the Hengqin New Area Management Committee.

A reporter from Beijing Business Daily interviewed Gree Group on related issues, but did not receive a reply as of press time.

Dong Mingzhu is still there

Today, the relationship between Gree Group and Gree Electric Appliances has been diluted, although in the news reports, Dong Mingzhu and Gree always appear at the same time, but over the years Dong Mingzhu has not held an important position in Gree Group, but is at ease in charge of Gree Electric Appliances, from the perspective of business relations, Gree Electric Appliances is no longer among the core members of Gree Group.

It is precisely because of the fermentation of the change of leadership of Gree Group that many netizens are concerned about who Gree Electric Appliances, which currently has a market value of more than 200 billion, belongs to. For more than ten years, Gree Electric, a giant with a market value of more than 200 billion, has been "helmed" by Dong Mingzhu, and after the performance reached a new high in 2023, Gree Electric has become the focus of market attention.

Image source: Screenshot of Gree Group's official website

Although Dong Mingzhu has been leading the development of Gree Electric with a strong attitude, from the perspective of equity structure, as of October 30, 2023, Dong Mingzhu ranked seventh among the top ten shareholders, holding about 54.49 million shares, accounting for 0.97%. The largest shareholder is Zhuhai Mingjun Investment Partnership (Limited Partnership), holding about 900 million shares, accounting for 16.02%.

Image source: Sina Weibo @Dong Mingzhu self-media screenshot

In December 2019, Gree Group signed the "Share Transfer Agreement" with Zhuhai Mingjun, a subsidiary of Hillhouse, agreeing that Zhuhai Mingjun will transfer 902 million shares of Gree Electric Appliances held by Gree Group at a price of 46.17 yuan per share, accounting for 15% of the total share capital of Gree Electric Appliances, with a total transfer price of 41.662 billion yuan. After the registration of share transfer is completed, Gree Electric has no controlling shareholder and no actual controller.

Although Zhuhai Mingjun is currently the largest shareholder, it does not have a strong sense of presence in the operation of Gree Electric Appliances. In fact, one of the important reasons why Hillhouse Capital was able to join Gree Electric Appliances was that it trusted the management team of Gree Electric Appliances and did not interfere too much in the operation. At that time, there was more than one company that wanted to join Gree, and there was a bidding war between Hillhouse Capital and Hopu Capital, and the reason for the final victory was that Hillhouse Capital respected the company's management team and could create huge long-term growth dividends for Gree.

In addition, it is worth noting that among the top 10 shareholders of Gree Electric Appliances, the third-ranked "Jinghai Internet Technology Development Co., Ltd." (hereinafter referred to as "Jinghai Internet") is also closely related to Dong Mingzhu, which currently holds about 380 million shares, accounting for about 6.8%. As early as 2006, 10 local sales companies of Gree Electric Appliances cooperated to form "Jinghai Guarantee Investment Co., Ltd.", which is the predecessor of Jinghai Internet. Although Jinghai Internet has reduced its holdings in Gree Electric Appliances many times, and the love-hate entanglement between Gree Electric Appliances and dealers is also indescribable, for many years, Jinghai Internet has been in the list of the top 10 shareholders of Gree Electric Appliances.

The diversity conundrum

The market view is that since the retirement of Zhu Jianghong, the previous generation of "head" of Gree Electric Appliances in 2012, the company has entered the "Dong Mingzhu Era", and Dong Mingzhu has also led Gree Electric Appliances to the peak with a strong and resolute leadership style. According to the performance forecast of Gree Electric Appliances, the total operating income for the whole year of 2023 is expected to be between 205 billion yuan and 210 billion yuan, a year-on-year increase of 7.8% to 10.4%. Net profit is expected to be between 27 billion yuan and 29.3 billion yuan, a year-on-year increase of 10.2% to 19.6%.

Dong Mingzhu said that 2023 is one of the best achievements of Gree Electric Appliances in the 33 years since its establishment, and the company has created a record high tax revenue. She expressed the hope that the national tax revenue of Gree Electric Appliances will exceed 20 billion yuan in 2024.

However, Gree Electric, which is known for its air conditioning, is not without opponents, in the "Big Three" of white electricity, Midea also bets on air conditioning, as for who is the king of air conditioning, both sides also have their own opinions. Judging from the 2023 interim report, in addition to air conditioning, consumer appliances and robotics business accounted for 34.6% and 8.8% of Midea Group's revenue respectively, while more than 70% of Gree Electric's revenue came from air conditioning, and household appliances accounted for only 2.2%. Many investors are eagerly looking forward to Gree Electric Appliances to achieve significant diversification transformation.

In the opinion of industry experts, Gree Electric's reform in terms of channels has gradually shown results, becoming a factor that cannot be ignored in its performance growth in 2023. Liang Zhenpeng, a senior industrial economic observer, told a reporter from Beijing Business Daily that in 2023, the performance growth of Gree Electric Appliances is mainly due to the results of restorative growth and the promotion of diversification strategy, and the turnover has exceeded the historical peak.

Editor丨Wang Naixin

Picture丨Beijing Business Daily, screenshot of Gree Group's official website, screenshot of Sina Weibo @Dong Mingzhu self-media, screenshot of Tianyancha

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#1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .. 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]), body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, 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255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}.rich_media_content p{clear:both; min-height:1em}td p{margin:0; padding:0}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-input-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-input-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}*{margin:0; 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