The official debut of the domestic Liema is the best New Year's gift from Ford China

Editor-in-Chief | Zhang Kehuan

Edit | Zhang Li

Author | Vapor Gentlemen

REPORT FROM GREATAUTO

Ford, the brand from North America, has had a somewhat uneventful year in 2023. But such blandness should not be the main theme of Ford. So, on the occasion of the arrival of the Year of the Dragon, Ford made a "big move".

On January 29, Ford Lie Ma officially announced that the new car will be manufactured by JMC Ford and will be launched at the Beijing Auto Show next year. As soon as the news came out, fans who paid attention to Ford Lie Ma breathed a sigh of relief, and Ford China also took a reassurance: Ford's future in China is not worried!

Ford has never been short of good cars in China

In fact, the author has had such a point of view before: Ford in China, in fact, there is no shortage of good cars, nor does it lack a fan base.

A DOZEN YEARS AGO, THE FOX FAMILY, THE MUSTANG SPORTS CAR, THE F-150 RAPTOR PICKUP TRUCK ...... All kinds of models have established an image of performance and passion for Ford.

In the era of rapid development of new energy, the Ford brand's strategy in China has wavered. Ford wants to shine in the field of "ordinary models" like other top joint venture car companies. But how can Ford, which once beat Ferrari, be "ordinary".

Therefore, if Ford wants to achieve higher market sales and voice in China, and even achieve a breakthrough in brand influence, it needs to use some maverick products to participate in the market competition.

The F-150 Raptor, Ranger Ranger, Bronco Horse, Mustang family, these famous Ford classic models, are the most powerful weapons of Ford China.

Therefore, today, we can see that Ford China has introduced these models one after another, and even established a new channel brand - Ford Zongheng. Based on this, in the Chinese market, almost all of Ford's exciting models have been assembled, and the rest only needs time to prove Ford right.

What kind of car is the Ford Horse?

If the current off-road vehicle market is described as the Yellow River Road in "Flowers", then there is no doubt that Ford Liema is the shining "Mr. Bao".

A few years ago, when the design drawings of the new generation of Ford Bronco horses were just transmitted back to China from across the ocean, some people said expectantly: "It would be nice if this car could be made in China!" However, more people will pour a basin of cold water: "It is impossible for this kind of car to enter China, let alone localize!"

But even so, in the past two years, the author has seen more and more parallel imports of Ford Bronco on the streets of Chengdu. Later, I checked the price and found out that the direct competitor of this Wrangler asked for a price of five or six hundred thousand yuan in the parallel import market, which is embarrassing.

Adhering to the principle of "Ford will introduce what the Chinese market needs", JMC Ford took on a major role this time and directly completed the localization of the Bronco.

At the time of its debut, we saw the domestically produced Ford Spirit, which completely maintained the appearance of the American version of the model.

The domineering stance brought by the wide-body boxy body and the removable hard top design show the wild ...... These are enough to make people addicted. Some friends around the author even said: "If this guy hadn't been listed yet, I would have to order a ...... during the Spring Festival."

When it comes to the core mechanical quality, the domestic version of the Ford Martyr can also be said to be "hard enough".

The 2.3T four-cylinder engine from the "Ma family" has a power reserve of 202kW and 429N·m, and is paired with a 10AT gearbox.

In the four-wheel drive system, the domestic version of the Ford Flame Horse is equipped with G.O.A.T. all-terrain intelligent management system, in addition to wet and slippery, rock climbing, sand, mud and other off-road modes, this guy even has BAJA mode. With a wide selection of off-road modes, combined with high-intensity competitive suspension, an intelligently disengaging front roll bar and front and rear differential locks, this guy can even toss and turn in the desert and Gobi like a BAJA......

Of course, as a hard-core off-road vehicle competing in the Chinese market, the Ford Lie Ma has also completed the optimization of the local direction.

Aimed at the Chinese market, the car is equipped with a 12.3-inch LCD instrument cluster and a 12-inch central control screen, and with the blessing of the Qualcomm Snapdragon 8155 chip, the user experience of the SYNC+ intelligent interconnection system has been greatly enhanced. Mobile phone connectivity, intelligent voice and rich connectivity functions and even a smooth operation experience further meet the specific needs of Chinese consumers.

The pattern of China's off-road vehicle market may be changed

Great Wall and BYD have always hoped that the off-road market will develop in the direction of hybrid and new energy. And the idea of these manufacturers is based on hybrids, making off-road vehicles more advanced and luxurious.

Moving forward along such lines of thought is certainly promising, as evidenced by the high popularity of models such as the U8 and the Formula Leopard Leopard 5. However, high-end luxury off-road vehicles are what this market needs, and pure "tough guys" are also what consumers need.

For hardcore gamers, climbing enthusiasts, heavy off-road enthusiasts and even some posture parties, the Ford Flame Horse is a rare plaything. There is no doubt that the completion of the localization and launch of the Ford Flame Horse into the market will bring more fun choices to domestic consumers and stimulate the enrichment of the off-road market ecology.

Therefore, many people think that the Ford Flame Horse will become the "predator" of the Tank 300 and BJ40. But in my opinion, Ford Flame will become a "partner" of China's off-road vehicles, and they will work together to build a more complete off-road market ecology. And the Ford Flame Horse really put the pressure on the joint venture off-road market.

From the perspective of product definition, the most direct competitor of the Ford Lie Horse is the Jeep Wrangler.

However, due to the "retreat" of GAC FCA, a joint venture manufacturer, there are few sales and service outlets for Jeep models, and it has become difficult for many Wrangler owners to repair and maintain and order parts. The Ford brand, on the other hand, still has a strong system in China to support it, and from pre-sales to after-sales, consumers can feel much more convenient.

Of course, compared with the Jeep Wrangler, the Ford Horse has another obvious advantage, that is, it has completed the localization.

In terms of pricing, both Changan Ford and JMC Ford are very kind.

For example, the Ford Ranger will be officially launched in 2023, and the starting price of this pickup truck in the United States is $32,670, which is equivalent to about 234,200 yuan. In China, the Ranger starts at 145,800 yuan, and the diesel version of the top-of-the-line model is only 268,800 yuan. In other words, the starting price of the U.S. version of the Ranger can be bought in China with mid-to-high-spec models.

Extrapolating from this, the final price of the Ford Flame Horse will most likely not disappoint us.

For reference, the U.S. version of the Bronco starts at US$39,130, which is equivalent to about 277,800 yuan. Considering that the Ford Lie Ma is an SUV model, the price in China will be higher than that of a pickup truck. Therefore, the author predicts that the starting price of the domestic version of the Ford Lie Ma will be about 300,000 yuan.

If the starting price of the Ford Flame Horse can really enter the 300,000 price range, then it will bring a relatively big blow to the Jeep Wrangler or even Toyota's new Prado.

Epilogue:

Although I am a fan of Ford, objectively speaking, Ford's family cars in recent years have been good, but they are a little less rebellious. It is precisely these "mediocre" products that have largely caused the limitations of the Ford brand's market volume and sales in recent years.

Fortunately, adhering to the principle of "more China, more Ford", Ford China has been able to listen to consumers' words and bring the products that everyone expects in the past two years. Whether it's the Ranger, the Burning Horse or the Mustang Dark Horse V8, they will inevitably reshape Ford's brand image in China, which will greatly benefit the brand's voice and sales.

Copyright Notice

Some of the pictures in this article come from the Internet

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.6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6); --weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .) 1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .. 6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]), body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);-- weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .. 05)}body,.wx-root{--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, .05);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #fa9d3b;--weui-YELLOW: #ffc300;--weui-GREEN: #91d300;--weui-LIGHTGREEN: #95ec69;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1485ee;--weui-PURPLE: #6467f0;--weui-WHITE: #fff;--weui-LINK: #576b95;--weui-TEXTGREEN: #06ae56;--weui-FG: #000;--weui-BG: #fff;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, .1);-- weui-TAG-TEXT-ORANGE: #fa9d3b;--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: #06ae56;--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: #10aeff;--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}.wx-root,body{--weui-BTN-ACTIVE-MASK: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BTN-DEFAULT-ACTIVE-BG: #e6e6e6}.wx-root,body{-- weui-DIALOG-LINE-COLOR: rgba(0, 0, 0, .1)}.wx-root,body{--weui-BG-COLOR-ACTIVE: #ececec}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-ACTIVE-MASK: rgba(255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}}@media(prefers-color-scheme:dark){.wx-root:not([ data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-DIALOG-LINE-COLOR: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-BG: #1E1E1E}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--APPMSGCARD-LINE-BG: rgba(255, 255, 255, .07)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-COLOR-ACTIVE: #373737}}@media(prefers-color-scheme::dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-6: rgba(255, 255, 255, .1);--weui-ACTIVE-MASK: rgba(255, 255, 255, .1)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-REDORANGE: #ff6146;--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;-- weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .. 8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6); --weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .) 1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]), body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .. 1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-FIRE: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6); --weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .) 6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme: dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}.rich_media_content p{clear:both; min-height:1em}td p{margin:0; padding:0}*{margin:0; padding:0}.rich_media_content *{max-width:100%!important; box-sizing:border-box!important;-webkit-box-sizing:border-box!important; word-wrap:break-word!important}a{color:#576b95; text-decoration:none;-webkit-tap-highlight-color:#0000;-webkit-user-drag:none}a{color:var(--weui-LINK)}a,button{cursor:pointer}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--immersive-safe-bottom: env(safe-area-input-bottom)}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}