went to Hazhuerbin, and the "Southern Little Potato" has become a "Little Golden Bean" to buy a house?

Harbin is on fire, and the momentum continues.

According to the report card of the first day of the Spring Festival holiday published by "Harbin Daily", travel orders on the first day of the Spring Festival holiday in Harbin increased by 244% year-on-year, and the number of ticket orders increased by more than 30 times year-on-year.

With the continuation of the popularity of ice and snow tourism, topics such as "Little Potato in the South bought a suite in 3 days of travel in the Northeast" and "Outsiders bought 4,650 houses in Harbin in two months" and other topics also rushed to the hot search, and "Little Potato" turned into "Little Golden Bean".

Real estate companies also want to catch this "pouring wealth", so "Golden Bean" buys a house in Harbin to reimburse round-trip transportation expenses, and enjoys an additional 98% off with a non-Harbin ID card.

"Southern Little Potato"

Have you become a "little golden bean" to buy a house?

A few days ago, the relevant person in charge of the Harbin Municipal Bureau of Housing and Urban-Rural Development pointed out in an interview with the media that from December 2023 to January 2024, non-Harbin personnel will buy a total of 4,650 houses in Harbin, a year-on-year increase of 94%. In December 2023 and January 2024, the rental transaction volume of the website reached 2,360 units, an increase of 272.8% compared with the 633 rental transactions from December 2022 to January 2023.

As soon as the above data came out, it attracted public attention. Some netizens ridiculed that the "southern little potato" who traveled to Harbin was indeed a "little golden bean". So, which "little golden beans" are buying houses in Harbin?

An intermediary in Nangang District, Harbin, feedback, "From the customers I have met, in addition to local customers, most of them are customers in the province who come to buy houses. Most of the customers in the province recognize Harbin's educational resources, such as Harbin Tieling Primary School, Harbin Normal Affiliated Primary School, and Harbin No. 3 Middle School, which are among the top 100 schools in the country. The role of tourism in driving home ownership is relatively limited, which is also related to the area where I am located. Nangang is one of the central urban areas of Harbin, and the total price of housing is relatively high compared to Jiangbei and other areas, so in the current real estate market environment, the demand for tourism and real estate is not obvious. ”

According to the above-mentioned intermediaries, although the demand for tourism and real estate is not obvious, the demand for local homestays and short-term rentals has increased significantly under the continuous effect of Harbin's tourism popularity. "This year Harbin has attracted tourists from all over the world, the reception capacity of the hotel is limited, we have received a lot of customers to rent, some customers choose a month of short-term rental, taking Haxi as an example, the price of renting a finely decorated house for a month is about 3500 yuan - 4000 yuan, some family travel customers stay here for 20 days, the price is very appropriate. ”

There are also customers who are attracted by Harbin's housing prices and buy homes. A real estate agent said, "The housing prices in Harbin are relatively low for many tourists from the south, and I have received several groups of tourists from Guangdong, who were initially attracted by the price." Small apartments, low total prices, and newer buildings are what they prefer. "Some foreign netizens who have worked in Shenzhen for many years posted a video that when they were traveling in Harbin, they spent 155,000 yuan to buy an apartment with a construction area of 40 square meters, which is located in the area of Songbei Shenzhen-Harbin Industrial Park in Harbin. When it comes to the reason for buying a house, the netizen first mentioned the house price, saying that "Harbin is more cost-effective".

Some Harbin real estate agents revealed that in addition to young people in other cities in the province where Harbin lives, many young tourists who buy apartments consider renting out, which is the same logic as buying apartments for rent in other places. Compared with some young tourists, many customers who already have children are more concerned about accompanying them. Harbin's high-quality educational resources are the focus of attracting them to see houses, and the settlement and college entrance examination issues have become the focus of their consultation.

According to Vanke in the northeast region, Vanke currently has 7 projects for sale in Harbin. Projects with first-line river view resources in the core area of the main city of the city will have visits from foreign customers, and there will also be an increase in the proportion of transactions. According to reports, Binjiang Metropolis, located in Daoli District, is located in the core area, and the transaction volume increased by nearly 40% month-on-month in January.

From the perspective of our project customers, the first home buyer of "New Harbin" will be more inclined to Xiangfang District or Songbei District and other new urban development areas, and if you open the household registration of the project buyers, you will find that "New Harbin" is mainly based on customers in Heilongjiang Province, and there are relatively few customers in the south. Local customers in Harbin will be more inclined to central urban areas such as Nangang. In general, the relatively low threshold for buying a house in Harbin is one of the main reasons for attracting non-Harbin people to buy a house. ”

Local industry insiders believe that "in any case, with the tourism boom, it is an indisputable fact that the Harbin property market has also set off a wave of attention." ”

Real estate companies launch various types of marketing:

"Golden Bean Transaction Reimburses Round-trip Transportation Expenses"

"Erbin" himself is also working hard. In order to better promote Harbin real estate projects to tourists, Harbin City launched the "Ice and Snow Rhyme Erbin Home" Harbin Ice and Snow Season Housing Buying Festival on February 2 this year. According to the person in charge of the Real Estate Development and Construction Department of Harbin Municipal Bureau of Housing and Urban-Rural Development, the Ice and Snow Season Housing Festival will last until February 29 (the end of the ice and snow season), bringing together 28 high-quality real estate companies such as China Shipping, China Resources, Vanke, Longchuang, Harbin Development Investment, Huilong, Kunlun, and Xinsong, bringing 52 high-quality projects such as Zhonghai Yunlu Mansion, Oriental Garden, FXCM Oriental, and Longchuang Good Neighbor. At the same time, in order to protect the rental demand and legitimate rights and interests of "Southern Little Golden Beans" to come to Harbin for real estate and short-term tourism rental, the bureau also cooperated with Shell Harbin Station, 58.com and local Yueju Network to jointly launch high-quality and cost-effective housing.

On the Beike housing platform, Beike Harbin Station also played the slogan of "Ice and Snow Rhyme Erbin Home" to help "Little Golden Bean" buy real estate in Harbin.

According to the information disclosed by Beike, driven by the Harbin Housing and Urban-Rural Development Bureau, the Harbin Beike housing platform provides more than 107,000 second-hand houses, more than 180 new housing projects for sale, and more than 16,000 houses for rent and sale, providing assistance for the "little golden beans" to buy real estate in Harbin.

Real estate companies also want to catch this "pouring wealth". Various real estate companies have made efforts in Spring Festival marketing with the help of the Ice and Snow Season Housing Festival activities and homecoming home purchases.

Various real estate companies have released big moves, such as "reimbursement of all play expenses", "reimbursement of round-trip transportation expenses", "five sets of special rooms for Jindou real estate", etc.

According to relevant people in the Northeast region of Vanke, during the Spring Festival, Harbin Vanke launched a series of actions in the morning market of Wanshi Dabazaar, and visitors can participate in activities such as New Year DIY, ring to win New Year's goods, and smashing ice bricks to win prizes. At the same time, combined with the return to the hometown, the integration of the Spring Festival home purchase six gifts, for the return to the hometown owners to provide special car pick-up service. During the government warm winter housing exhibition, promotional materials were put in the city scenic spots and hotel baths, special visit gifts + special car transfer services, and invited southern golden beans to Harbin to buy real estate. In addition, customers who return to their hometowns during the Spring Festival can enjoy an additional 98% discount (including immediate family members) with their non-Harbin ID cards; new friends and old friends will receive a 1% commission for old and new customers, a 1-point discount for new customers, and a 2% discount for old repeat purchases. At the same time, during the event, the transaction will enjoy a 2-year property fee concession/home appliance gift package.

Harbin Zhonghai has launched four benefits, including an additional 98% discount for house purchases, five sets of special rooms per day for each of the four plates, a maximum reduction of 200,000 yuan for commercial benefits for Zhonghai School District Wangpu, and exclusive gifts for successful purchases with foreign ID cards.

SIASUN Hongye Investment Group has also launched three benefits, including reimbursement of round-trip transportation expenses for Jindou transactions, a gift for Jindou customers who visit with transportation vouchers, and five sets of special rooms for Jindou Real Estate.

Focusing on the project level, the preferential policies launched by China Resources Jiuli Fanghua Project during the Housing Fair include a maximum reduction of "100,000 yuan+" in the total price during the Housing Fair, gifts for home appliances in the transaction, and a limited number of fixed-price houses. Greenland Northeast Asia National Expo City launched 10% cash for house purchases, and Baoyu Bochen Mansion launched Golden Beans customers to reimburse all play expenses (up to 10,000 yuan for room payments).

Source: The Paper