The Spring Festival Gala with the highest AI content in history! Chip hardcore dominates the screen, the robotic arm changes handkerchiefs, and the drone shows the formation

智东西（公众号：zhidxcom）

Author | Cheng Qian

Edit | Li Shuiqing

Have you watched the Spring Festival Gala in the Year of the Dragon?

Zhidong reported on February 10 that the Spring Festival Gala of the Year of the Dragon on the evening of the 30th day of the Chinese New Year's Eve has become the center of everyone's heated discussion!

What impressed you and made your eyes shine in this Spring Festival Gala? Is Liu Qian's magic amazing, and as a result, the Nigmaiti playing cards around him have become the only ones in the country that are not matched, or is it a koi fish dancing on the water, or a strong taste of science and technology?

The blessing of science and technology has become one of the biggest highlights of the Spring Festival Gala in recent years. Before the start of the Spring Festival Gala, #刘涛春晚营业照是AI做的#的话题就冲上微博热搜.

For the first time, an immersive stage interaction system was deployed in the studio hall, and the free-view ultra-high-definition shooting system collected actors' movements in an all-round way, captured the wonderful moments in the program, and rendered them in real time through AI (artificial intelligence) production and AR (augmented reality).

At the Spring Festival Gala, the audience can see Li Bai taking you on a tour of Chang'an, and the giant panda Huahua will teach the Spring Festival Gala Baduanjin.

The costumes of various dynasties are suspended in the center of the stage, and the actors are dancing on the "water" in the form of koi fish......

In addition to the exquisite stage performance effect, there is also a big winner of the Spring Festival Gala is the big technology company.

Behind the host of the Spring Festival Gala, Huawei's Hongmeng WenjieM9 Logo is very eye-catching, there are countless Huawei series of mobile phones that have appeared in sketches and creative performances, and there are sold out of Mate 60 Pro, folding screen Mate X5, P50 Pocket, etc., and even the first car released by Xiaomi at the end of last yearXIAOMI SU7 also appeared in the audience. These elements have become the biggest talking point for people outside of watching the Spring Festival Gala.

According to the "People's Daily", the number of real-time live broadcast viewers and the number of viewers on the new media side of the Spring Festival Gala of the Year of the Dragon have set a new record. As of 24:00 on February 9, the number of live broadcast users of the Spring Festival Gala reached 679 million, and the number of live broadcast ratings was 1.501 billion, an increase of 12.69% over the same period last year. The live broadcast of "Watching the Spring Festival Gala on the Vertical Screen" was 420 million times, an increase of 57.58% over the same period last year. The number of live broadcast users reached 250 million, an increase of 37.97% over the same period last year.

The Spring Festival Gala has become an indispensable "Chinese New Year's Eve meal" in the Chinese Chinese New Year's Eve night, and the content presented on the stage is becoming more and more diversified, and innovative technologies represented by VR, AR and other technologies have become a must-have for the Spring Festival Gala.

Let's take a look at the amazing technological elements of the Spring Festival Gala in the Year of the Dragon!

1. Animation Li Bai, digital giant panda Huahua, cross-time and space on the Spring Festival Gala

The first wave of small climaxes of the 2024 Spring Festival Gala is Li Bai and Zhang Ruoyun drinking and chanting poetry across time and space.

In the "Mountains and Rivers Poems of Chang'an" at the Xi'an branch venue, the audience followed Li Bai's footsteps through the past and the present and felt the prosperity of Chang'an.

In the show, the audience scanned the landmark buildings in Xi'an with their mobile phones, and they could "immersively" see the scene of Li Bai drinking and writing poems and playing the pipa in Chang'an City. There is also a scene of Li Bai standing next to the Big Wild Goose Pagoda, raising his wine glass and chanting loudly.

Li Bai's movements are realistic and his behavior is smooth, which is behind the use of FZMotion optical motion capture system by Yuanke Vision to provide stable and accurate action data support for the animation performance of "Li Bai" in the AR scene on the mobile phone, and the animation production adopts a combination of motion capture technology and real-time animation rehearsal, which is more convenient for the director to view the animation's character movements, movements and expressions.

This year's top female star "Huahua", a top female star who is popular on the whole network, is also here! With the new form of "digital panda" and Zhou Shen's live performance of Baduanjin.

The Spring Festival Gala of the main station revealed that the "Yangbo" Digital Culture and Art Museum of China Central Radio and Television Station grandly launched the "2024 Yangbo Dragon Year New Year Cloud Temple Fair" during the Lantern Festival from Chinese New Year's Eve to the 15th day of the first lunar month.

2. Projection and virtual synthesis technology, the integration of actors and stage art

This show is directed by Zhang Yimou, which not only integrates the special noodles from all over the world into the lyrics, but also the dancers use their bodies to pose a variety of noodles, making people and faces complement each other through interaction and projection technology.

Liu Huizi, the head of the dance group of the 2024 Spring Festival Gala of the main station, revealed that this is the most technically difficult program since the Spring Festival Gala in the past years, and the picture on the big screen is superimposed on three layers of pictures, the first layer of the picture is the table with the surface, the second layer is the dancers superimposed on it, and the third layer is the special effects, so it is very difficult in real time.

The creative program "Nianjin" uses virtual synthesis technology to directly stage a costume fashion blockbuster. The four actors are dressed in different costumes of the Han, Tang, Song and Ming dynasties, and there are patterns representing various dynasties that echo the actors' hand movements.

The combination of song + virtual synthesis technology allows these cultural elements that span thousands of years to be reborn on the stage of the Spring Festival Gala.

In the dance performance of "Koi", when each performer is changing their movements, the splash under their feet is also moving with their footsteps, as if the real koi is churning and jumping on the water.

The blessing of these technologies makes the actors' performances and stage effects integrate very naturally, bringing a refreshing and immersive audio-visual enjoyment to the audience.

Third, the mechanical arm turns to the handkerchief, the excavator compares the heart, and the industrial wind is full

The Shenyang branch venue is full of "industrial style", and it is understood that this stage is built in the old workshop of the China Industrial Museum in Shenyang.

At the beginning, there was a robotic arm turning handkerchief, and technology and traditional culture were integrated. It is understood that the equipment originally used to detect machine tools is now also used to correct the parallel and perpendicular of the stage.

In Uncle Jewel's performance, the front of the drum beaten by the dancers and the stage background are full of chip elements.

There are also drone swarms rising into the air, and there are many changes in snowflakes and aircraft shapes.

The Changsha branch venue was also full of mechanical feeling. With the help of advanced technologies such as 5G + industrial Internet of Things and AI, Changsha Zoomlion Smart Industrial City can make an excavator off the assembly line every 6 minutes, a truck crane every 17 minutes, and a concrete pump truck every 27 minutes.

The combination of scientific and technological strength and industrial elements allows us to see the rapid development of mainland China's industry.

Fourth, the first introduction of XR+VP, as well as hundreds of LED screens + nearly 1,500 lamps

This year's Spring Festival Gala of the main station has innovatively introduced the VP (virtual production) film production mode, created an XR (extended reality) + VP virtual and real fusion ultra-high-definition production system, and through new shooting methods such as dynamic storyboard rehearsal and virtual and real light and shadow linkage, the Spring Festival Gala presented a lifelike combination of virtual and real effects.

The stage is equipped with a freehand dragon-shaped stage art device, vividly interpreting the soaring posture of "flying dragon in the sky".

For the first time, an immersive stage interaction system was deployed in the studio hall for the Spring Festival Gala, and the free-view ultra-high-definition shooting system collected actors' movements in an all-round way, captured the wonderful moments in the program, and rendered them in real time through AI (artificial intelligence) production and AR (augmented reality).

Hundreds of LED screens and the ultra-high-definition video control and monitoring system independently developed by the main station will realize the change of scenery of the Spring Festival Gala.

A total of 1,462 stage lamps and lanterns of various types in the studio hall of the main station have set a historical record. The switch, brightness, color, and action of these lamps are all controlled according to the program programming and operated according to the director's command.

In 2022, for the first time in the history of the Spring Festival Gala, 120 million people watched the Spring Festival Gala on the vertical screen of WeChat Channels, and the 2023 vertical screen to watch the Spring Festival Gala was the first time to use the "split screen" effect, such as double oblique separation, horizontal and vertical fast separation, 3~5 minutes and other split-screen effects, which increase the sense of immersion by showing more perspectives and details. This year's Spring Festival Gala also continued the "vertical screen to watch the Spring Festival Gala". Mobile live streaming uses technologies such as mobile shooting and AI real-time production in 5G scenarios to enrich the images of vertical screen live broadcasts.

In addition, the audience can watch and listen to the live broadcast of the Spring Festival Gala through the multi-platform of "100 cities and 1000 screens + overseas 10000 screens + cloud listening", more than 1000 outdoor ultra-high-definition large screens in more than 100 cities across the country, and more than 3000 public large screens in 34 countries and 70 cities on six continents around the world, which broadcast the Spring Festival Gala live on the main station.

5. In addition to the Spring Festival Gala, major Internet companies have created a new way to play AI

Outside of the Spring Festival Gala, Internet giants have long been gearing up.

Baidu and China Central Radio and Television 2024 Spring Festival Gala reached an official copyright cooperation, search for "Spring Festival Gala" on Baidu App, and the audience can jump to the exclusive search venue of the Spring Festival Gala of the main station and watch the CCTV Spring Festival Gala performance of the Year of the Dragon online. Baidu App also has a real-time interactive function for the Spring Festival Gala, and the audience can vote for famous stalks and golden sentences in the Spring Festival Gala.

Ali launched a special edition of the Spring Festival of Tongyi Qianwen, which can generate AI family portraits, as well as a limited version of the National Dance King for the Spring Festival in the Year of the Dragon. In the family portrait section of the photo studio app of Tongyi Qianwen App, users can generate family photos by uploading photos.

There is also a New Year's greeting dance template for the National Dance King, where users can quickly generate classic Spring Festival movements that include New Year's greetings, red envelopes, and Spring Festival couplets by uploading a photo.

JD.com, as the exclusive interactive cooperation platform for the 2024 Spring Festival Gala of the main station, it is understood that on January 24, JD Cloud announced that the "Spring Festival Gala Guarantee AI Commander" was officially inaugurated. Through large models and other technologies, this commander can support traffic prediction, coordinate inlet and branch traffic through traffic maps, and then intelligently dispatch computing resources to the system to cope with traffic peaks.

Conclusion: In the Spring Festival Gala, cutting-edge technology echoes traditional culture

The Spring Festival Gala has been held for more than 40 years and has become an indispensable element of the Chinese New Year's Eve, and behind this symbolism, more and more scientific and technological attributes have been blessed, making the presentation of the picture, the integration of performers and the stage, and the display of innovative characters more innovative. In addition, virtual synthesis technology has brought a lot of traditional Chinese culture to the Spring Festival Gala, making the combination of technology and culture closer.

Before the Spring Festival, there are already many big Vs and bloggers on social platforms who have begun to predict the Spring Festival Gala, and the audience's expectations for this Spring Festival Gala have also been raised, but it is difficult to reconcile, the Spring Festival Gala is different from other programs, and it needs to meet the appetite of more than one billion men, women and children across the country, which is still very difficult.

However, after the Spring Festival Gala ended, although some netizens commented that the Spring Festival Gala program was mediocre and offline in advance, there were also many praises, "aesthetic online", "shocking", etc., what do you think of this Spring Festival Gala, come and discuss it in the comment area!