5.3 seconds to break 100, 3.0T power! fell 100,000, this "golden line" BMW is really valuable

At the beginning, the BMW M series, Mercedes-Benz AMG and Audi RS series were all synonymous with performance cars, but with the rapid development of electric vehicles, more direct acceleration, and more affordable pricing, many performance cars have slowly faded out of the field of view of consumers.

Long-term sales have been sluggish, and all manufacturers can do is discounts, and there is a new model with a huge price drop, and this model is the BMW M240i.

In August 2022, the BMW M240i was officially launched, and the price of less than 420,000 yuan made many consumers very excited. After all, it is indeed tempting to buy a 3.0T six-cylinder engine system for the price of a BMW 5 Series. However, the actual landing price of this new car exceeded 500,000, mainly because the terminal plus configuration behavior was very serious.

But now this BMW M240i has long fallen off the altar, and the landing price is only about 400,000. Compared with the peak moment, it is 100,000 yuan cheaper. In fact, this BMW M240i is a typical car for destined people.

First of all, the BMW M240i is positioned as a compact sedan, and although it is an imported model, the exterior size is small, which makes it impossible to equate it with the price. In terms of body data, the length, width and height of the BMW M240i are 4556/1838/1405mm, and the wheelbase is 2741mm.

Like the understated exterior of the exterior, the interior design of the new car is not obscure, there is not much luxury, and the interior adopts BMW's latest family style. Twin screens throughout, a leather steering wheel with paddle shifters, leather seats, and an organ-style accelerator pedal make the interior style feel like no luxury.

At the same time, the intelligent assisted driving system is also absent in a large number, only active braking, lane departure warning, and there is no adaptive cruise configuration.

The real selling point of this BMW M240i lies in the power system, equipped with a 3.0T+8-speed manual automatic transmission, which is an L6 engine, with a maximum power of 333 horsepower and a peak torque of 500N·m.

Thanks to its powerful powertrain, the BMW M240i can achieve 100 in 5.3 seconds, and the large rear-wheel drive chassis structure allows for more interesting handling. But the problem is that the price of this new car is simply too high, and the configuration is low. Although this BMW M240i is positioned as a two-door, four-seater coupé, it is not stunning enough, so it can only hit the market with a huge discount. But the landing price has also reached 400,000, do you think the new car will be successful?