"The thousand-year-old cellar is ten thousand years old, and the cellar must be old if the wine is good." The ancient cellar pond is a continuation of the ancient brewing technology of Chinese aromatic liquor, and it is also a witness to the changes of modern liquor technology. At the beginning of this year, Wuliangye launched a series of videos titled "TA Says: The Beauty of Living Cellars", vividly presenting the unique style and scarce value of Wuliangye Yuanming Ancient Cellar Pools, which have been brewed continuously for more than 700 years, and brilliantly interpreting the beauty of the "living" ancient cellars that have been tempered and surging with vitality over the years, which has attracted great attention in the industry. On May 7th, the second season of the "TA Says: The Beauty of the Living Cellar" series of videos was officially released, and Wuliangye once again invited many industry authorities, opinion leaders, and media influencers to read the harmonious charm of the Yibin Ancient Cellar Pools from a professional perspective, and explore the mystery of the "creation of heaven and earth" in the strong fragrance of the great country.
Quality-based, the "creation of heaven and earth" with a strong fragrance of the great country. As the saying goes, one side of the water and soil raises one person, and one side of the water and soil is pregnant with one side of wine. Bashan Shushui has been famous for its fine liquor since ancient times, with a long history of winemaking and a long history of wine culture, and is one of the birthplaces of Chinese wine culture. "Sichuan wine is the best in the world, and thousands of bells of wine are always Yibin". As the "wine capital of China", Yibin, Sichuan Province has a profound cultural heritage, with a history of more than 4,000 years of winemaking, and countless fine wines. Yibin, located near 30 degrees north latitude, is located at the confluence of the Jinsha River, the Min River and the Yangtze River, enjoys the reputation of "the capital city of the Yangtze River", and is praised by UNESCO and FAO as "the most suitable area for brewing high-quality pure distilled liquor at the same latitude on the earth".
The traditional brewing technology of Wuliangye liquor, which has been inherited for thousands of years, and the ancient cellar pools of the Yuan and Ming dynasties, which have been brewed continuously for more than 700 years, have pushed Wuliangye to the supreme realm of "strong fragrance of a great country".
The traditional brewing skills of Wuliangye liquor originated in the Tang Dynasty, flourished in the Song Dynasty, excelled in the Yuan Dynasty, and became known in the Ming Dynasty. From the "Chongbi Wine" in the Tang Dynasty, to the "Yao Zixue Song" in the Song Dynasty, and then to the official name "Wuliangye" in 1909 because of the "jade liquid made from the essence of five grains", this "living skill" has been inherited for more than 1,000 years. In 2008, the traditional brewing technique of Wuliangye Liquor was officially included in the "National Intangible Cultural Heritage".
In the old town of Yibin, Wuliangye's eight ancient brewing workshops are distributed among them, namely "Changfa Sheng", "Lichuan Yong", "Zhang Wanhe", "Zhong Sanhe", "Quan Hengchang", "Heavenly Blessing", "Liu Dingxing" and "Tingyue Lou", which together form Wuliangye 501 Liquor Workshop, a total of hundreds of Yuanming ancient cellar pools, which are also the largest, most complete and longest continuous use of the living ancient cellar pools found in China so far, among which a piece of ancient cellar mud in the cellar pond of Changfa Shenggu Liquor Workshop is permanently collected by the National Museum of China. It is the only "living cultural relic" in the current collection.
Integrity and innovation, the quality of "China's wine king" can be seen. Vitality is the soul of Wuliangye, which is embodied in the pursuit of inheritance and development, innovation and growth, and has always maintained an advanced state of evolution and upgrading. Born in history, and inherited and innovated in history, this is the password of Wuliangye Liquor. For brewing technology, Wuliangye does not rest on its laurels, but constantly strives for excellence, so that it can not only take its essence, but also keep pace with the times, promote technological change and innovation, and better adapt to the taste needs of current consumers.
Since the 80s of the last century, Wuliangye pioneered the liquor blending technology that combines manual blending and computer blending expert system, which is known as "blending double uniqueness" by the industry; By the beginning of the 21st century, Wuliangye took the lead in successfully analyzing the evolution trajectory of the microecology of the dregs in the fermentation process, providing a reference direction for the industry's refined production process regulation technology. In recent years, focusing on the frontier fields of scientific research, we have discovered the main bacteria of four kinds of strong aroma cellar mud represented by the new strains of JNU-WLY1368, cracked the "aroma" and "taste" of strong aroma liquor, and explored the microscopic world of liquor......
Wuliangye adheres to the ultimate ingenuity, adheres to the original intention of quality, and firmly adheres to integrity and innovation, so that the wine will last for a long time. As a place and container for the fermentation of baijiu, the microbial community contained in the cellar is an indispensable key factor in the winemaking process, and these microorganisms endow the baijiu with a unique aroma and flavor through complex metabolic activities. According to surveys, each gram of Wuliangye ancient cellar mud contains billions of functional microorganisms, which together constitute a huge microbial community. It is these abundant microbial communities that ensure the quality of Wuliangye and make the name "Living Cellar" worthy of its name.
Culture casts the soul, and the beauty of Wuliang blooms with the brilliance of the times. The ten-year brand depends on marketing, the hundred-year-old brand depends on quality, and the thousand-year-old brand depends on culture. As a living inheritance of "double national treasures", Wuliangye is not only a living cultural heritage, but also a model of "living" cultural inheritance. Wuliangye always adheres to the quality-based, culture-casting, integrity and innovation, and actively advocates the value concept of "harmony and symbiosis, beauty and beauty". Its cultural dissemination does not stop at the surface of the product, but truly realizes the "living" cultural inheritance. In terms of in-depth excavation of historical and cultural resources, Wuliangye makes full use of the resources of the eight ancient liquor workshops of the Yuan and Ming dynasties, historical attractions, poetry and wine humanistic stories, and the living protection community of the ancient cellar pond of the Ming Dynasty, and combines them with industrial tourism scenic spots to create a cultural tourism industry chain with liquor culture and "Wuliangye traditional brewing skills" as the core experience, which not only allows tourists to feel the profound history and unique culture of Wuliangye, but also provides a new way to inherit and promote traditional culture.
At the same time, Wuliangye deeply excavated the connotation of "harmony" of the brand, and innovatively created a series of cultural IP activities, such as "520 Harmony Cultural Festival", "China International West Lake Love Wuliangye Rose Wedding Ceremony", "12.18 Super Fan Festival", "Harmony Global Tour", etc. In addition, Wuliangye has also joined hands with CCTV, the Forbidden City, Southern Weekend and other top IPs to create a series of activities with traditional cultural characteristics, such as "Beauty and Beauty", "New Forbidden City" and "Courtesy!" China", etc., showing the responsibility and responsibility of Wuliangye as the inheritor and promoter of traditional culture.
On the international stage, Wuliangye has also actively integrated into major international high-end platforms such as the Boao Forum for Asia, APEC, the International Financial Forum, the International Import Expo, the CIFTIS, and the Chain Expo. With its profound ingenuity inheritance, Wuliangye not only makes the traditional culture precipitated in history glow with new vitality and vitality, but also makes these "living" cultures last forever and endlessly in the way of living inheritance. It truly practices the "living cultural inheritance" and makes the traditional culture glow with new brilliance in the contemporary society.