More than 43 million people watched! The promotional video of the Spring Festival Gala of the Year of the Dragon will be broadcast on the CNN TV channel from today
From February 5, local time, the promotional video of the Spring Festival Gala of the Year of the Dragon of China Central Radio and Television will be broadcast on CNN's North American local channel, international North American channel, international Europe, Middle East and Africa channel, and international Asia-Pacific channel. On the day of the broadcast alone, it was viewed by more than 43 million people.
The promotional video of the Spring Festival Gala of the Year of the Dragon
It is understood that the promotional video of the Spring Festival Gala will continue to be broadcast on multiple CNN TV channels until February 18, covering nearly 400 million overseas users. Among them, there are more than 137 million households in Europe and more than 107 million households in North America. This year, the promotional video of the Spring Festival Gala was also broadcast on the streaming platform CNN Max for the first time, covering 22 million users across the United States, and its main audience is high-income young people with multicultural backgrounds.
Behind the scenes of the Spring Festival Gala
In addition, starting from February 7, CNN's official website and client will also open the "Spring Festival Gala and Chinese New Year Cultural Zone", focusing on our Spring Festival story, the beauty of the Spring Festival Gala in my eyes, the intangible cultural heritage of the 12 zodiac signs of the main station and the Tongliang Dragon Dance, etc., to spread the traditional Chinese New Year culture to overseas mainstream audiences from multiple dimensions.
The main station of the 12 zodiac Fuwa
Source: CCTV news client