I want to ask which car brand buff is stronger this year?
Red flag, absolutely let you "serve" to the buttress!
On January 25, 2024, Hongqi Brand joined hands with Uncle Jewel to create the MV of the new song "Leaping Dragon Gate" in the Year of the Dragon.
Uncle Jewel is familiar to everyone, and he once became popular all over the Internet with the song "Wolf Disco".
Not to mention Hongqi, the representative of China's national automobile high-end brand.
This time, Uncle Jewel brought the new song "Brocade Scales Leaping over the Dragon Gate", roaring again, igniting the audience with a high-spirited and uninhibited attitude.
The MV of "Brocade Scales Leaping over the Dragon Gate" interprets the spirit of the Chinese people of "Brocade Scales Reverse Current, Turning into a Dragon in the Sky", which is also the spirit of the Red Flag.
The lyrics are cleverly integrated into the development history of the Hongqi brand, and the opening sentence "The roar of the journey and the red lines spark" bring us back to that magnificent era.
In the 50s, it was the early days of the founding of the People's Republic of China, and everything was left to be rebuilt, especially in the automobile industry, the mainland's automobile industry had a weak foundation and a weak foundation, and everything relied on self-reliance.
Just as the lyrics write "blood resonates, looking back on the past to open 1958", the first generation of "Red Flag People" is relying on the national spirit of enthusiasm and fearlessness, and used a hammer to knock through technical difficulties.
On August 1, 1958, China's first domestically produced luxury car, Hongqi Automobile, was born. At that time, the meaning of the word "Hongqi" went far beyond a car brand, it represented a banner of Chinese automobiles and the future of Chinese automobiles.
"Piercing the dark clouds, like a firework with a leap of disobedience"
In 1960, Hongqi CA72 luxury car participated in the Leipzig International Fair and was included in the "World Automobile Yearbook", becoming a world famous car, and Chinese cars have since stepped onto the world stage.
"Disobey like a dragon, climb to the top and ride the clouds, shoulder the glory of history, the most solid Buff"......
"Leaping Dragon Gate" is a song and a piece of history, which tells the process of Hongqi Automobile from starting, developing, transforming and taking off, which is the process of Hongqi never being satisfied and constantly surpassing, which is also a microcosm of the development process of China's automobile industry.
In 2018, Hongqi released a new brand strategy, with the brand concept of "Chinese-style new noble refinement", and released a new brand identity, Hongqi began to rise in an all-round way, and successively launched Hongqi HS5, HS7, Hongqi H9, H5, H3 and other excellent models, which won wide acclaim in the market.
In the following five years, the sales volume of the Hongqi brand has achieved outstanding results of 65 times growth in five years, and in 2023, the value of the Hongqi brand will exceed 115.529 billion yuan, ranking first in the passenger car brand industry.
“Buff”叠满，红旗1月开门红含金量十足
On January 31, 2024, FAW Hongqi released its brand sales results in January, with retail sales exceeding 40,300 units in January, a year-on-year increase of 82.9%, making a good start to 2024.
At present, FAW Hongqi has achieved positive growth for six consecutive years, of which the sales of the new Hongqi H5 model exceeded 14,800 units, with sales of more than 10,000 units for four consecutive months, and the retail sales of Hongqi HS5 models exceeded 11,200 units, with sales exceeding 10,000 units for two consecutive months.
The sales volume of Hongqi HS5 exceeded 11,200 units in January, and the sales volume exceeded 10,000 for two consecutive months, ranking first among domestic brands of B-class fuel SUVs with more than 180,000 yuan.
Riding the galaxy, spanning 66 years.
From its birth in 1958 to the present, after more than 60 years of development, Hongqi Automobile has become well-known in the international market, and has been recognized and praised by consumers around the world for its high quality and high-end brand image.
Live up to tens of millions of Jinlin leaping over Longtan, let the red flag be displayed, and turn over one mountain after another.
This time, the Hongqi brand joined hands with Uncle Jewel to create the new song "Brocade Scales Leaping Dragon Gate" in the Year of the Dragon, which is an ingenious combination of brand and music, and successfully conveys the value concept and brand spirit of the Hongqi brand. At the same time, it also conveys a kind of "dissatisfied" and upward force to the society, and also echoes the New Year theme of the Hongqi brand, "Buff Stacked Flags and Leaping Dragon Gate".
#BUFF叠满，旗跃龙门#