Peninsula all-media reporter Li Xiaozhe correspondent Liu Teng
Bright lanterns welcome the New Year, and the Chinese New Year is full of light. On February 2 (Chinese New Year's Eve), the 2024 Golden Beach Beer City New Year Lantern Festival was officially lit up. The reporter saw at the scene that a group of ingenious and beautiful lanterns were colorful and picturesque, which made people dizzy and forgetful.
Added 8 sets of welcome lanterns
Create a new night scene that is full of Ambilight
At the main entrance of the beer city, the huge faucet-shaped lanterns are particularly eye-catching. The blazing dragon eyes, the elegant and agile dragon whiskers, and the powerful dragon claws make the whole shape look lifelike, implying prosperity and auspiciousness in the Year of the Dragon. There are all kinds of palace lanterns on both sides of it, symbolizing auspiciousness and auspiciousness. From the toast sculpture to the Avenue of Stars, there are lamp groups in the shape of the word "spring" on all sides, full of people's beautiful expectations for life and ardent wishes for the New Year.
In order to create a festive atmosphere full of New Year's flavor and festive harmony, this year, the Beer City has added 8 sets of welcome lanterns, including the main lantern of the Year of the Dragon, the palace lantern, the atmosphere lamp, etc. "We have also kept the ocean lanterns and the giant 'celebration flower basket', which were very popular with citizens and tourists during the 33rd Qingdao International Beer Festival last year. Together with the welcome lanterns, they create a dreamlike world of illuminations. Zhao Yihong, director of the planning department of Huangfa Group Beer Culture Company, said.
The reporter learned that these lanterns are from Zigong City, Sichuan Province, which is a national intangible cultural heritage and enjoys the reputation of "the first lamp in the world". Among them, the new 8 sets of lanterns are specially customized to welcome the Spring Festival of the Year of the Dragon, which will be lit up every night during the Spring Festival to meet with citizens and tourists.
The beer town is lit up not only with colorful lights, but also with festive lanterns. "Last year, we used more than 6,000 lanterns to create various lantern corridors and corridors, which are deeply loved by citizens and tourists. However, due to the fact that the lantern was only arranged at a young age, the time was very tight, and the style of the lantern was relatively simple. Zhao Yihong said, "This year, we have prepared in advance, and the lanterns are more diverse, the styles are more novel, and there are many innovations in the layout, which I believe will definitely bring a better experience to citizens and tourists." ”
In addition, the beer city integrates traditional culture into the creation of a festive atmosphere, and hangs more than 100 poetry lanterns. Citizens and tourists wander among them, step by step, through the millennium in the lights, and feel the Chinese romance.
Eat, drink and be merry in one stop
Create a new scene of consumption in the New Year
In addition to the colorful lanterns, Golden Beach Beer City also prepared a New Year cultural tourism "feast" for citizens and tourists.
Catching up with the New Year's fair and doing New Year's goods has always been the most New Year's activity. Zhao Yihong said that during the Spring Festival, the Golden Beach Beer City Food Market will be opened. "There are not only delicious sugar balls and special folk products, but also Internet celebrity food and drinks from all over the country, allowing visitors to unlock the delicious taste on the tip of their tongue in one stop. ”
At the same time, the Beer City will also hold the New Year Electronic Music Festival, inviting DMC Lei Gong Dianmu and Xiaoyu Band to perform in residence, so that citizens and tourists can experience the charm of electronic music. The popular national intangible cultural heritage iron flower will also be staged in Beer City during the Spring Festival, and the colorful iron flower will bloom in the night sky, bringing citizens and tourists a gorgeous and spectacular visual feast.
In addition, there are many entertainment projects waiting for citizens and tourists to have fun. In the Dream Snow World located in the East Beer Culture Plaza, you can experience snowmobiles, snow tanks, small snowmobiles, snow turns, snow circles and other snow entertainment projects, as well as sea lion performances and cute pet interactions...... Ice and snow entertainment and other formats to create a new consumption scene for the New Year, and make every effort to provide citizens and tourists with a new choice of higher quality cultural tourism experience. Zhao Yihong said.
A new breakthrough in normalized operation
Create a new IP for cultural tourism in Beer City
In recent years, the New Year Lantern Festival in the West Coast New Area has been "out of the circle" and "brilliant". During the Spring Festival of the Year of the Rabbit, citizens and tourists flock to the circle of friends, and at the same time, it has also attracted many media to report, CCTV has broadcast the grand occasion of the New Year Lantern Festival in the Year of the Rabbit, and the number of clicks on the Xinhua News Agency client report exceeded 1 million times.
Qingdao International Beer Festival is the largest cultural tourism IP in Golden Beach Beer City. How to make the beer city lively outside of the beer festival? Phoenix Music Festival, Craft Life Festival, Chrysanthemum Exhibition, Dream Snow World, New Year Lantern Festival...... The activities of the beer city are continuous and exciting. Among them, the New Year Lantern Festival is a New Year gift carefully prepared for citizens and tourists, full of blessings. This is a new breakthrough in the normalized operation of Beer City, and it is also a new IP for cultural tourism that we strive to create.
In order to hold the Spring Festival Lantern Festival, Golden Beach Beer City has made full preparations. "After the 33rd Qingdao International Beer Festival, we widened the Avenue of Stars to 70 meters wide. It allows citizens and tourists to have a more spacious and transparent experience when visiting the park and enjoying the lanterns. Wang Chuanyi, general manager of Huangfa Group Beer Culture Company, said, "During the Spring Festival Lantern Festival, we will also strengthen the power of security and cleaning, do a good job in security, power security, and service guarantee, standardize the management of vehicle parking in the beer city, and the P1 parking lot will also be open for free, the purpose is to let citizens and tourists have fun and comfortable." This Spring Festival, come to Golden Beach Beer City to watch the lantern exhibition, watch performances, and taste food!"