Regain the first place in sales! Huawei mobile phones are back strongly, who is the most hurt?
Edited: Huang Sheng
On February 4, the official account of Counterpoint Research, a market research agency, released a report saying that according to the latest data, Huawei will return to the Chinese market in the first two weeks of 2024 as the No. 1 smartphone sales position. Huawei's share of sales has been declining since the imposition of U.S. sanctions in 2019, and this summit marks the first time it has regained the top spot.
Image source: Photo by reporter Yang Jun
According to the report, Huawei has regained the top spot in China's smartphone market, and the Mate 60 series equipped with its self-developed Kirin 9000S chip is a key driver of Huawei's recent success. In addition, it has strong brand loyalty and the successful launch of the HarmonyOS operating system.
The report also mentions that Chinese brands are moving towards the high-end market: in 2023, China's high-end smartphone market grew by 27%. Apple maintained its market leadership with its strong performance in the first half of 2023. However, starting in the third quarter of 2023, Apple's market share began to be eaten away by Huawei and other Chinese brands. It is expected that Chinese brands will continue to develop in the high-end market.
图片来源：Counterpoint Research公众号
IDC Consulting: Huawei returned to the top five list of shipments, and Apple won the first place of the year
On January 25, the latest mobile phone quarterly tracking report released by IDC, an international data company, showed that in the fourth quarter of 2023, China's smartphone market shipped about 73.63 million units, a year-on-year increase of 1.2%, although the overall market returned to a growth trend, but the market performance was still significantly lower than expected. In terms of manufacturers, Apple ranks first in the domestic market, while Honor, vivo, Huawei, and OPPO rank second to fifth, respectively.
Image source: IDC consulting public account
It is worth noting that since the strong return of Huawei's mobile phone Mate 60 series in the second half of last year, the market has been hotly discussed that Honor has been affected the most, but judging from the data, Honor has not declined, but ranks first in domestic mobile phones.
Throughout 2023, Apple ranks first, driven by the relatively large price reduction promotions on third-party channels, attracting more consumer demand, Honor ranks second, relying on the excellent performance of folding screen products in the market above $800, and its share has increased significantly, and OPPO, vivo and Xiaomi rank third to fifth, respectively.
Image source: IDC consulting public account
Guo Tianxiang, senior analyst at IDC China, pointed out that although China's smartphone market has returned to a growth trend, it should remain cautiously optimistic about the market performance expectations in 2024.
According to Yicai, but whether Huawei can regain the high-end market from Apple, mobile phone channel dealer Wang Zhong believes that there are still challenges. "At our level, there is at least a year of 4G battles to be fought. Wang Zhong told reporters that in order to snipe other manufacturers on the National Day, Huawei had occupied some dealers' funds in advance, so that everyone's resources were tilted towards Huawei. But from the point of view of distribution, Mate60 is slow to release goods when the demand is at its largest, which has reasons for marketing and shortages, as well as reasons for speeding up the digestion of 4G mobile phone inventory. Wang Zhong told reporters that in the past three months, if low-tier dealers want to get the Mate series, they need to "albine" and tie in some 4G mobile phones. In the information that Wang Zhong showed to reporters, the types of these mobile phones include nova11, Hinoca11, etc., and these "push orders" need to occupy 100,000 of his funds at one time.
Apple's revenue in Greater China fell by 13%!
On February 1, local time, technology giant Apple released its first quarter report for fiscal year 2024 (that is, the fourth quarter of 2023 natural year).
According to the financial report, Apple's quarterly revenue was $119.58 billion, higher than analysts' expectations of $117.97 billion, and revenue returned to year-on-year growth, and iPhone revenue in the first fiscal quarter was $69.7 billion, higher than the expected $68.55 billion.
Apple's first-quarter services revenue was $23.12 billion versus analysts' expectations of $23.37 billion, EPS was $2.18 versus analysts' expectations of $2.11, Mac's revenue was $7.78 billion versus analysts' expectations of $7.9 billion, iPad's revenue was $7.02 billion versus analysts' expectations of $7.06 billion, and wearables, home and accessories revenue was $11.95 billion versus analysts' expectations of $12.02 billion.
Image source: Apple's earnings report
It is worth noting that Apple's revenue in Greater China in the first fiscal quarter was $20.82 billion, compared to analysts' expectations of $23.5 billion. Apple said it saw sales growth in all regions except Greater China, where sales were down nearly 13% from a year earlier.