Go to the flower street, enjoy the lanterns, watch performances, and buy intangible cultural heritage...... From now until February 8, the "Visiting the Oriental Temple Fair - Traveling to the Great Universiade" Happy New Year Cultural Activity will be held in Foshan Oriental Plaza
On February 2nd, the "Oriental Temple Fair - Lucky Universiade" Happy New Year Cultural Activity was launched in Oriental Plaza, highlighting the characteristics of the integration of "trendy culture and traditional culture".
The scene of the event.
According to the relevant person in charge of Oriental Plaza, it is hoped that through this event, high-quality and characteristic cultural, commercial and tourism consumption will be fully activated, meet the spiritual and cultural needs of the masses, and help the soft power of Zumiao Street's "100 billion town street" to be further improved.
One look at the performance: Foshan lion dance kung fu strength
This year's Lingnan Folk Culture Festival of the Oriental Temple Fair, the central stage activities are characterized by "intangible cultural heritage + trendy culture", integrating traditional folk activities such as local intangible cultural heritage, traditional folk culture, Cantonese opera and kung fu, so that the general public can fully feel the strong atmosphere of the New Year and the infinite charm of Foshan's intangible cultural heritage.
Oriental Plaza and Chanshan Opera Troupe staged Cantonese charm, revitalizing Cantonese opera culture and immersing the public in the charm of Cantonese opera, bringing the art of Cantonese opera into thousands of households and building a feast of oriental Cantonese opera culture.
Oriental Plaza also cooperates with the Dragon and Lion Association to integrate the dragon and lion dance culture to create a visual and cultural feast, create a festive atmosphere of dragon and lion leaping and celebrating the New Year happily, and show Lingnan characteristic culture to the people of the whole country.
Foshan Kung Fu is famous all over the world, and in this event, the stage of the central square of Oriental Plaza also staged the Foshan Martial Arts Elite Conference and the National Tide Kung Fu Gathering. Let the kung fu culture shine in innovation, make the cultural heritage alive with "embroidery kung fu", and create a feast of activities with diversified integration and model innovation.
In addition, in the central square of Oriental Plaza, you can also see festive proverbs with Lingnan folk characteristics, such as "fried piles are busy, gold and silver are full of houses", "oil corners are bent, and family wealth is million", which makes the New Year taste stronger.
Two lanterns: "Check-in" Lingnan Market adds color to the flavor of the New Year
Gorgeous lanterns reflect the ancient town, and Foshan lights up the New Year. Around the Oriental Plaza business district, "2024 Meet the Beautiful Fortune Tree", "Fuju Palace Lantern", "Lettuce Wishing Pool", "New Year Golden Tree", "Oriental Prayer Tongji Bridge", "Shiwu Lingnan" and other large-scale New Year scenery to create a New Year lantern cultural boutique project.
The scenery uses the traditional Foshan lantern production process and modern image design, so that the lanterns complement each other, harmonious and unified, attracting many citizens to stop and take a group photo. A variety of antique lanterns blend tradition and fashion to give blessings to the public, wishing for good luck and good luck in the New Year.
Under the backdrop of the New Year lanterns, many citizens dressed in gorgeous costumes enjoyed the "Oriental Temple Fair".
At the calligraphy exhibition booth, calligraphers splashed ink on the spot to show the charm of traditional calligraphy and convey the spring of calligraphy; the intangible cultural and creative booths, various cultural and creative exhibits made people love it; the organizers also joined hands with Master Kong, Aier Ophthalmology, Feng Liaoxing, Tong Ren Tang and other businesses to create cultural and creative booths with Lingnan characteristics to promote the inheritance and development of commercial cultural products and intangible cultural products.
Three visit the flower street: Hua Tian Xi City Le Longlong
This year, the Spring Festival Flower Market of Oriental Plaza has been newly upgraded, in order to meet the needs of the public to buy flowers, enjoy flowers, purchase New Year's goods, and pray for the Spring Festival, to create a three-kilometer "two points and one belt" flower street. Through the guidance of the main line of "traditional flower market", focusing on the characteristic folk culture and new national tide of Huadu, we will strive to enrich the cultural connotation of "Xinghua Street", glow the new charm of the flower market, add a strong "New Year's flavor", and drive the Spring Festival economy.
Oriental Plaza also creates a dream departure train for the Year of the Dragon. Passing through the Spring Festival Flower Market, Lingnan Market, and the Spring Festival Scenery, everything you go is satisfactory, allowing the general public to feel the flavor and temperature of the New Year in Oriental Plaza.
During the period, the God of Wealth shuttled among them, distributing candy and red envelopes to the public from time to time to convey the warmth of the New Year.
Promoting Consumption: Cultural Tourism Leads Merchants to Make Profits "Benefit the Neighborhood"
Oriental Plaza actively linked up with the merchants in the venue to hold the "Time to Run, Happiness Ruyi Turntable" to promote consumption, where citizens who spend more than 38 yuan can receive a blessing card, a copy of cultural and creative peripherals, including New Year's Wave Spring, Good Luck Lettuce, etc. Contribute a "theme, temperature, and cultural flavor" consumption feast for the public.
There is also a wishing tree at the scene, and the public can throw the prayer ribbon to the wishing tree, which can not only ask for something, but also create a sense of New Year ritual, and get full marks for checking in and taking photos.
During the event, Oriental Plaza also cooperated with the Wisdom Children's Palace and the World Conference of Intangible Cultural Heritage Inheritors to hold activities such as the presentation of portraits of Cantonese opera characters in Q version, and the face of the "Cantonese Golden Embroidery" Intangible Cultural Heritage Superhero Alliance.
The relevant person in charge of Oriental Plaza said that Oriental Plaza has always adhered to the attitude of "promoting business with culture and cultivating culture with business", and has steadily promoted the integrated development of cultural and commercial exchanges. Next, Oriental Plaza will accelerate the integrated development of "cultural tourism + commerce", promote the creation of cultural boutiques, and constantly polish the business card of excellent traditional culture, so that more people can see the unique charm of "Foshan Ancient Town".
Source丨Foshan+
Zumiao Micro News Editorial Group
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