For the first time, a Chinese violin brand held a launch event in the United States
INNEO's violin brand PHOENIX is widely popular in the European and American markets
Recently, the 2024 Anaheim International Musical Instrument Stage Lighting Show (NAMM SHOW) was held in Los Angeles. During the exhibition, the PHOENIX violin brand exhibition area from China performed brilliantly, and many new products were exhibited, which were widely welcomed by customers from Europe, North America and other countries, and the new and old customers had a strong willingness to cooperate, becoming the focus of attention in the NAMM SHOW violin exhibition area!
On January 27, Chinese violin brand PHOENIX successfully held a new product launch conference in Los Angeles and signed a series of strategic cooperation agreements with local agents. This is the first time that a Chinese violin brand has held a new product launch conference in the United States, which marks the shift of Chinese musical instruments from products to brands, and the leap to the "Chinese violin brand 4.0 era".
The PHOENIX violin brand conference was held at the same time as the 15th anniversary celebration of the establishment of the German Piano City in Los Angeles, USA, with Temple Mayor Wen Shangcheng, Monterey Park City Councilor Rao Yingfan, San Gabriel City Councilor Ding Yanyu, Arcadia City Councilor Wang Ailin, Jiawei School District Former Education Committee Huang Zhao Qichen, Southern California Chinese Association Supervisor Zhao Linkai, President of the American Federation of Professors and Experts Lin Lianlian, President of the California South Bay Chinese Association Wang Wei, Founder of the PHOENIX brand, Mr. Qian Junjian, General Manager of INNEO Cloud Technology, Mr. Huang Xuewen, Founder and General Manager of German Piano City in Los Angeles, USA, and other guests attended the event.
Los Angeles German Piano City, the American agent who signed a strategic cooperation agreement with the PHOENIX brand of Yinuo Musical Instruments, is one of the largest, most professional and most influential Chinese piano stores in Los Angeles, has been successfully operating for 15 years, and has been recognized as "the highest rated and best piano store" by Yelp website for many times, and is currently engaged in wholesale and retail business of piano, violin, cello, electric piano, wind music and other parts.
It is reported that at this press conference, Yinuo Musical Instruments released the PHOENIX violin "O" series violin, all of which are made of European wood from the Alps, using traditional Italian and Chinese innovative violin-making techniques, through a new body design and hand-painted process, so that the high-end violin not only has ultra-high sensitivity pronunciation effect, the sound quality and timbre are more full and balanced, but also greatly improves the feel and stability of the strings, and solves many pain points of the performers in the tuning and maintenance of the violin.
Since its operation in 2013, its brand PHOENIX has become the invisible champion and head brand of China's violin industry's independent brand export, and has in-depth strategic partners in Italy, Germany, Dubai, India, Malaysia, Turkey, Sri Lanka, Egypt, Iran and other countries.
Yinuoyun Technology (Wuhan) Co., Ltd. is a technology-driven cultural export enterprise, and its violin brand PHOENIX and smart piano brand PLUME PIANO have become well-known brands in the global musical instrument industry. The company has been rated as a listed reserve silver seed enterprise of cultural enterprises in Hubei Province by the Propaganda Department of the Hubei Provincial Party Committee, a listed reserve silver seed enterprise by the Wuhan Municipal Government, and has been rated as a national high-tech enterprise, a national double-soft certification enterprise, a national science and technology small and medium-sized enterprise, a national innovative small and medium-sized enterprise, a national integration of industrialization and industrialization enterprises, and a small giant enterprise of science and technology in Wuhan City.
At the press conference, Mr. Qian Junjian, general manager of Yinuo Cloud Technology, delivered an enthusiastic speech, he said that the PHOENIX violin is the most mature series of products in the PHOENIX brand family, and the successful holding of the PHOENIX brand conference in the United States is a small effort made for the exchange and development of Sino-US culture in the context of the 45th anniversary of the establishment of diplomatic relations between China and the United States, and it is also a small effort to integrate and deepen China's cultural self-confidence and the American consumer market. The successful holding of this conference and the signing ceremony marks the beginning of the implementation of the PHOENIX brand on the road of a truly international brand, and the development model of Yinuo musical instruments in the US market has switched from the traditional OEM/ODM model to the PHOENIX independent brand model, which will provide high-quality, exquisite and high-end violin products for the American market, and also provide more, better and more perfect performance experience for professional violinists and players!
After the meeting, Mr. Qian Junjian also told the participating media that the new product launch conference not only expanded the company's influence in overseas markets, but also strengthened our confidence in expanding overseas markets. We believe that with the continuous upgrading and improvement of the company's products, we will be able to achieve a broader market space in overseas markets and create more excellent results.
He emphasized that in the future, we will continue to uphold the business philosophy of "Virtue and Pragmatism, Promise and Promise", build the three core competitiveness of "brand, technology and channel", and continuously improve product quality and service level in line with the market service attitude of innovation, quality and service to meet the needs of customers. At the same time, we will strengthen cooperation and exchanges with overseas customers to jointly promote the rapid development of the company's business.