In October 2021, the boy band personal brand evaluation top3, bulletproof youth group Park Ji Min Kim Tae Hyung Tae Hyung Tae Kim Tae Hyung Tae Kim Ji Hyung Kim Ji Min
Jimin Park, a member of the Bulletproof Youth League (BTS), topped the first place in the individual brand evaluation of the boy band in October 2021, creating a new record of ranking first for 34 consecutive months.
According to South Korean media reports, in order to analyze the big data of the boy group's personal brand evaluation, from September 16, 2021 to October 16, 2021, the Korean Enterprise Evaluation Institute extracted 101091438 brand big data of 687 boy bands, and analyzed the participation index, media index, and brand evaluation index through the communication index and community index for the analysis of the consumer behavior of the boy group's personal brand, and the results showed that Compared with the 93818968 of the boy band's personal brand tablet in September 2021, it increased by 7.75%, and the members of the bulletproof youth group ranked high.
The first, Park Ji-min, a bulletproof youth group, 1099437 a brand participation index 1099437 a media index 1265157 a communication index 2266843 a community index 3023334, and a brand evaluation index 7654771. Compared with the brand evaluation index 4856577 in September this year, it increased by 57.62%.
The second place, Bulletproof Youth League V (Kim Tae-hyung), brand participation index 874335 media index 1010310 communication index 1518605 community index 2260595, brand evaluation index 5663845. Compared with the brand evaluation index 3741421 in September this year, it is up 51.38%.
The third place, the bulletproof youth league Tian Taoguo, brand participation index 627939 media index 714150 communication index 2320537 community index 1810831, brand evaluation index 547357. Compared with the brand evaluation index 322834 in September this year, it increased by 69.78%.
The fourth place, ASTRO Cheyinyou CHAEUNWOO, brand participation index 826763 media index 1362221 communication index 1140098 community index 1508329, brand evaluation index 4837410. Compared with the brand evaluation index 3826592 in September this year, it increased by 26.42%.
The fifth place, bulletproof youth group Jin (Jin Shuozhen), the brand participation index is 725715 media index 824310 communication index 1029364 the community index is 1750433, and the brand evaluation index is 4329822. Compared with the brand evaluation index 3178943 in September this year, it increased by 36.20%.
The Korea Enterprise Evaluation Institute said: "The results of the classification analysis of the personal brand of the men's group show that the big data of the personal brand evaluation of the men's group in September 2021 increased by 7.75% compared with the 93818968. From the detailed analysis, brand consumption fell by 0.55%, brand topics rose by 6.03%, brand communication fell by 1.25%, and brand diffusion rose by 22.55%. ”
Then said: "Boy band personal brand evaluation of the first bulletproof youth group Zhimin brand in the link analysis, "happiness, donation, thanks" higher, keyword analysis "birthday, army, congratulations" higher. In the positive and negative ratio analysis, the positive ratio was 91.50%. Compared with the 485677 of the August 2021 Bulletproof Youth League Zhimin brand evaluation index, it increased by 57.62%. From the detailed analysis, brand consumption increased by 25.25%, brand hotspots rose by 27.11%, brand communication rose by 30.10%, and brand diffusion increased by 143.61%. ”
In October 2021, the top 30 individual brand evaluations of the men's group included bulletproof youth group Ji Min, bulletproof youth group V, bulletproof youth group Tao Guo, ASTRO car Yinyou, bulletproof youth group Jin, Highlight Liang Yaoxie, bulletproof youth group Suga, NCT Lee Tae-yong, bulletproof youth group RM Kim Nam-joon, WINNER Song Min-ho, Bigbang G-Dragon Kwon Ji-yong, bulletproof youth group J-hope Zheng Noxi, SF9 Road Cloud, NCT Kim Do-young, NCT Jeong Jae-young, NCT Kim Young-woo, SHINee Kim Jong-hyun, SHINee Choi Min-ho, THEBOYZ Kim Young-hoon, SHINeeKey Kim Ki-bum, 2PM Lee Joon-ho, NCTMark Lee Mark, THEBOYZ Lee Hyun-jae, Highlight Yoon Doo-joon, JYJ Kim Jae-jung, GOT7 Park Jin-young, WINNER Kang Seung-young, NCTJohnny Seo Young-ho, EXOD. O Do Hyun Soo, EXOKAI Kim Jong-in, etc.
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