On September 1, the Chinese fan support association of Park Ji-min, a member of the South Korean boy band Bulletproof Youth League, Baidu Park Ji-min @ Park Ji-min JIMIN_JMC announced that in order to celebrate the birthday of the idol, their "customized exclusive aircraft" cooperated with Jeju Airlines has been launched, and the entire fuselage, cabin and even the ticket required for the flight are customized for Park Ji-min exclusively, which will last for 3 months, and this is only part of the birthday assistance.
Baidu Park Ji Min bar said that on October 13 this year, Park Ji Min's birthday, the New York Times and the Times will simultaneously publish Park Ji Min ads, of which the New York Times is a full-page color advertisement. The matter then sparked heated discussion.
In order to give the idol the best birthday support, Park Ji Min Chinese fans have been raising funds since April this year, Baidu Park Ji Min Bar 3 minutes to raise funds exceeded 1 million yuan, 1 hour to raise more than 2.3 million yuan.
The fuselage is spray-painted with Park Ji-min's "customized exclusive aircraft" (Source: Baidu Park Ji-min bar @ Park Ji-min JIMIN_JMC)
On September 1st, Baidu Park Ji Min Bar @ Park Ji Min JIMIN_JMC announced the completion of their "Customized Exclusive Aircraft" cooperation with Jeju Airlines, which will be online from September 1 to November 30, flight number HL8087, and the current route is Seoul Gimpo-Jeju, Busan-Seoul.
On September 4, Baidu Park Ji Min Bar released the air return map of the aircraft.
As early as June, Baidu Park Ji Min Bar previewed the completion of the fuselage painting, saying that this was the first time that Jeju Airlines had accepted fan-customized exclusive aircraft to help, and all routes of the aircraft used birthday exclusive tickets, as well as 18,000 special paper cups in the aircraft.
Baidu Park Ji Min Bar explained that the reason they chose to cooperate with Jeju Airlines is that Jeju Air's main bases are Jeju International Airport and Gimpo International Airport, and the daily passenger flow is huge, and the publicity influence is self-evident. "Considering the unparalleled air traffic flow and exposure of millions of people, we did our best to win the first opportunity for Ji Min to cooperate with Jeju Airlines after months of difficult negotiations."
Baidu Park Ji Min Bar also selected and translated the praise and comments of Korean netizens for this purpose.
On September 2, the relevant response was featured on the South Korean TMI NEWS variety show.
The aircraft response is only part of this birthday response. Baidu Park Ji Min Bar posted that on October 13 this year, Park Ji Min's birthday, the New York Times and the Times will simultaneously publish Park Ji Min ads, of which the New York Times is a full-page color advertisement.
Baidu Park Zhimin said that in order to achieve the delivery, they paid "unimaginably high-priced advertising fees", and the preparation work lasted for half a year, during which there was a lot of email communication.
"The New York Times and the Times have never received fan support at the same time, and the difficulties of being able to work with two 'top newspapers' at the same time are conceivable." Baidu Park Ji Min Bar wrote.
A preview of the New York Times ad posted by Baidu Park Jimin
In response to the needs of fans who want to buy these two newspapers, Baidu Park Ji Min Bar will also carry out "purchasing" work.
Where does the money come from to prepare for a birthday of this magnitude? The answer is fan fundraising.
As early as late March this year, Baidu Park Ji Min Bar began to predict birthday fundraising. Since April, Baidu Park Ji Min Bar has used the orange ("fundraising" consonant) symbol to post fundraising links in multiple Microblogs.
According to baidu Park Ji Min Bar statistics, on the first day of the first batch of fundraising on Park Ji Min's birthday in 2021, it exceeded 1 million yuan in 3 minutes, exceeded 10,000 yuan in 46 minutes, raised funds of 2.15 million, and the amount of 2302579 yuan in the first hour, which is a "new record for the first hour of birthday fundraising in the Korean circle".
In this regard, some netizens expressed their incomprehension, believing that some fans involved in fundraising may not have economic independence, and this atmosphere should not be promoted.
Some netizens said that fans can choose their own way to support idols, and in addition to supporting them, they are also raising funds to do public welfare.
Park Ji-min's ability to have such a big appeal among Chinese fans is inseparable from the popularity of the South Korean boy band Bulletproof Youth League (BTS), which he works in.
Last year, the remarks related to the Korean War involving the Bulletproof Youth League triggered dissatisfaction among Chinese netizens, and then logistics companies such as China Yunda, Yuantong, and Zhongtong refused to carry items related to the Bulletproof Youth League. In this regard, Foreign Ministry spokesman Zhao Lijian once said that noting relevant reports and also noticing the reaction of Chinese netizens to this matter, taking history as a mirror and facing the future, cherishing peace and promoting friendship should be our common pursuit and worthy of our joint efforts.
Bulletproof Youth Regiment
As for the current very common phenomenon of "fan fund-raising", it first originated from the korean fans to help the artists, the support association or the support station first set the crowdfunding goal, and then the fans directly put money into the account they opened, and then the support will buy albums, magazines, etc. to cheer for the idol. Driven by various talent shows, fundraising is now more and more common in the domestic rice circle, and fans believe that this is a way for them to support their idols.
Birthday support, so it has become the most important fundraising activity in the rice circle every year, and the fan stations of different members of the same group will even compete with each other. The forms of assistance include raising funds to send celebrity high-luxury gifts, doing public welfare, advertising, advertising and publicity, including bus body advertising, subway station advertising, commercial area large-screen advertising, Weibo hot search, etc.
Previously, in order to celebrate the 17th birthday of Zhang Yuanying,a Korean member of the Korean-Japanese girl singing group IZ*ONE (Chinese fans habitually call him Zhang Yuanying), Chinese fans not only raised funds to advertise for her at Beijing Guomao Subway Station, Shanghai Wujiaochang Subway Station, Guangzhou Zhujiang New Town Subway Station, etc., but also sent her 133 gifts, covering luxury brand watches, bags, jewelry, clothes, perfumes and other products.
However, due to the fact that fan fundraising behavior has been full of controversy, and the phenomenon of underage fans being induced to participate in fundraising has also occurred frequently, in order to avoid risks, the rice circle began to use "orange", orange symbol, and pinyin initials JZ instead of "fundraising".
Nowadays, rectifying the chaos of fund-raising is the focus of the governance work in the field of culture and entertainment. On June 15, the Cyberspace Administration of China announced the nationwide launch of the "Clear Lang · The special action of 'chaos rectification' in the rice circle will focus on cracking down on inducing minors to raise funds, high consumption, voting and hitting lists, and will close and dissolve a number of accounts and groups that induce fundraising, rumor-mongering attacks, invasion of privacy, and other bad influences.
In response to the "Qinglang" series of special action requirements, on September 4, Baidu Park Ji Min Bar also announced that the name of Weibo was changed to "Park Ji Min JIMIN_JMC".
According to a report by Xinhua News Agency on September 2, in view of the problems that have arisen in the cultural and entertainment fields such as the supremacy of traffic, the chaos of the "rice circle," and the violation of law and morality, the Central Propaganda Department recently issued the "Circular on Carrying Out Comprehensive Management work in the field of culture and entertainment," prohibiting minors from participating in idol groups and offline assistance activities during the compulsory education stage, and at the same time strengthening the legal popularization education of young people and strengthening the warning and education role of negative cases such as the chaos of "rice circle" fund-raising and bad online loans.
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