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Wenbo | Top 10 trends in the cultural and museum industry in 2024

author:Chengdu Museum

The celestial instrument begins again, and the law of the year is renewed.

At the beginning of 2024, the cultural and museum circle invited relevant people to make ten predictions on the development trend of the cultural and museum industry in 2024, including close international and domestic exchanges, policy support and improvement of laws and regulations, digitalization and data-driven, innovation management and talent training. Scroll down to read the full article, pay attention to the latest developments of the museum with Stuffy Duner, and look forward to the future development of the museum. In addition to the views in the article, what other new trends do you think? Welcome to leave a message below to share your unique ideas~

—Editor's note

At the beginning of the new year, the cultural and museum circle invited relevant people to predict the development trend of the cultural and museum industry in 2024:

Wenbo | Top 10 trends in the cultural and museum industry in 2024

Close international and domestic exchanges

In 2024, offline activities such as industry conferences, forums, and exhibitions will rise exponentially. In the context of globalization, the museum will strengthen international cooperation and exchanges. Through cross-border exhibitions and academic seminars, we will promote international cultural exchanges and cooperation, and promote the common development of global cultural heritage protection. Domestic inter-museum exchanges, resource sharing, joint exhibitions and other forms will be more normal, and the ability of collaborative innovation within the industry will be enhanced.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

Policy support and improvement of laws and regulations

The government will continue to increase policy support and improve laws and regulations for the cultural relics museum industry. Formulate policies and measures conducive to the development of the industry, improve the relevant laws and regulations, and provide a strong guarantee for the healthy development of the cultural relics museum industry. At the same time, the cultural relics museum industry organization will also play an active role in promoting the self-discipline and standardized development of the industry.

Wenbo | Top 10 trends in the cultural and museum industry in 2024

Digital and data-driven

The application of digitalization and data technology will become an important trend in the cultural relics museum industry. The use of digital technology to collect, sort out and display cultural relics information, and at the same time through data analysis to understand the needs of the audience and market trends, to provide a scientific basis for decision-making. Data-driven management and decision-making will improve the operational efficiency and accuracy of the industry.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

Innovation management and talent training

The cultural and museum industry will continue to focus on innovation management and talent training. Through the introduction of advanced management concepts and methods, improve operational efficiency and management level, strengthen professional training and education, cultivate a talent team with professional skills and literacy, and provide strong support for the development of the industry. At the same time, the cultural and museum industry will pay more attention to the cultivation and stimulation of innovative thinking, and encourage employees to actively explore new development models and business fields.

Wenbo | Top 10 trends in the cultural and museum industry in 2024

The cause of archaeology continues to develop

In recent years, archaeological work has been highly valued by the Party and the Central Committee, the construction of institutions in various places has been continuously strengthened, and major archaeological achievements have been continuously released, which has continued to trigger social upsurge. In 2024, archaeological research will be more closely integrated with cultural relics protection and education and dissemination, promoting the development of the industry, and more major archaeological discoveries and research results may appear.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

The red culture has been deepened and improved

Taking the 75th anniversary of the founding of the People's Republic of China as an opportunity, the protection and utilization of revolutionary cultural relics will continue to be deepened and improved, and a mature red cultural tourism industry chain will be formed. The innovative design of red cultural and creative products, the construction of red education bases and the dissemination of red stories will continue to prosper and become important pillars for the development of the cultural and museum industry.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

Pay more attention to the audience experience

After several years of development of online services and cloud exhibition technology, it is expected that by 2024, the cultural and museum industry will achieve a comprehensive digital transformation, not only with a higher level of virtual exhibitions, interactive experiences and live events, but also may introduce more advanced AI, 5G, AR/VR and other technologies to provide audiences with a more immersive visiting experience and make the display of cultural relics more vivid and interesting. Visitors can interact with the artefacts through smart devices to gain a more in-depth information and perception experience.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

Personalized service enhancements

As consumer needs diversify, museums will offer more personalized services. According to the interests and needs of visitors, we provide customized tour routes, guided tours and experience programs to enhance audience satisfaction and loyalty. At the same time, the museum will pay attention to the individual needs and experiences of the audience, and provide customized cultural products and services.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

Small and medium-sized museums make efforts

Nowadays, the museum industry is booming, but in most places, the strong are stronger, and the development of small and medium-sized museums faces many limitations. In 2024, small and medium-sized museums will strengthen cooperation with other museums, research institutions and cultural and tourism departments, dig deep into local historical and cultural resources, create themed exhibitions and activities with local characteristics, and form their own core competitiveness. Reduce costs and enhance influence through inter-library exchanges, joint curation, and resource sharing.

Wenbo | Top 10 trends in the cultural and museum industry in 2024
Wenbo | Top 10 trends in the cultural and museum industry in 2024

The industry is becoming more and more "volume"

In 2023, local cultural and tourism departments will use social media to do their best to "fancy drainage", and the industry will present a sea of "volume". This phenomenon will inevitably affect many industries, including the cultural and museum industry. Social media platforms have a large user base, and by publishing rich and diverse content (such as exhibition information, cultural relics stories, interactive activities, etc.), they can quickly increase the visibility and public attention of cultural and museum institutions, so that more people can understand and participate in cultural and museum activities.

The plan of the year lies in the spring,

Pedal now,

Layout for the future!

2024

What do you see as new trends?

Leave us a message!

(Source: Wenbo Circle)

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