Loading...
With the approach of the Spring Festival, gold consumption has also entered the peak season. The reporter learned from the gold shopping malls in Beijing, Jinan and other places that the recent passenger flow has gradually increased, and the dazzling array of gold jewelry in the Year of the Dragon is favored by more and more young consumers.
CCTV reporter Shi Sining: In a gold jewelry mall in Beijing, there is an endless stream of consumers who come to buy gold products for the Year of the Dragon.
Ning Caigang, deputy general manager of a shopping mall in Beijing: I have prepared a lot of jewelry for the Year of the Dragon, such as transfer beads, IP products for the Year of the Dragon, etc., as well as many rich inlay products.
The reporter saw that the gold products of the Year of the Dragon are not only rich this year, but also adopt new technologies in design.
Dong Ming, director of the gift department of a shopping mall in Beijing: Some Year of the Dragon jewelry adopts 3D process technology, integrating enamel accessories technology, exquisite workmanship but small gram weight.
In Jinan, Shandong, the main consumer of gold jewelry is no longer limited to middle-aged and elderly people, and young people of the "post-80s" and "post-90s" have also joined the "gold rush" camp. Major brands have also adjusted the design style of gold jewelry with a keen sense of smell, and on the basis of the traditional dignified atmosphere, it also has both classical and modern temperament, which is favored by more and more young consumers.
Mao Cuncun, manager of the marketing department of a gold store in Jinan, Shandong: The national tide style and ancient craftsmanship are currently the most concerned in the whole society, and young customers and high-end customers will pay attention. Because of the national trend, this ancient process, such as enamel color, filigree process, etc., is sought after by many people.
Please indicate CCTV Finance and Economics for reprinting
Intern Editor: Angel