In 2023, Karry Automobile's sales, ranking, and market share will make new breakthroughs, and what should we do to take advantage of the momentum in 2024?
In 2023, Karry Automobile's performance has achieved a new breakthrough: annual sales of 41,000 units, an increase of 49.3%, and sales jumped from fifth to second in the industry.
In 2024, Karry Automobile's journey will start again, with a target sales volume of 100,000 units, and a compound growth rate of 100% in the next three years.
Please see the report from Fangde.com.
Do this in 2024?
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said at the Karry New Energy 2024 Partner Conference that in the future, Chery Group will tilt all its resources such as technology, capital, and talents to the commercial vehicle sector, and strive to enter the top ten ranks in the world.
In terms of technology, Karry Automobile and Chery Group adhere to the simultaneous development of business and business, not only to innovate and establish a commercial vehicle Yaoguang laboratory, but also to gather tens of thousands of R&D teams to accelerate the incubation of Chery Yaoguang 2025 strategic achievements.
In terms of capital, Karry Automobile will share 100 billion yuan with Chery Group, and further reduce costs through strategies such as supply chain localization.
In terms of ecology, in 2024, Karry Automobile will continue to strengthen its ecological layout and continue to expand its integrated business covering automobiles, technology, services, and finance. By further deepening the "husband and wife relationship" with dealers, we empower dealers to transform and upgrade, and at the same time work with partners to build a leading ecosystem and provide users with comprehensive solutions. In 2023, Karry Auto will launch the "30-minute fast warranty" service brand for aftermarket services, which solves the problem of long maintenance time and affects delivery efficiency for users, and sets an industry example.
In addition, Karry Automobile will also seize the opportunity to go overseas and strengthen its global layout: from technology research and development, manufacturing to brand marketing, it will fully replicate Chery's successful experience in the field of passenger cars.
Guided by the three core strategies of core technology longboard building, new ecological optimal combination, and global layout, while actively promoting marketing reform, digital construction, management system strengthening, and new partnership construction, Karry Automobile is accelerating towards its 2024 goal.
Seize the opportunity of new energy
Be a "trendsetter" in change
Not only has it jumped from the fifth place in the industry to the second place in the industry, but also to achieve a compound growth rate of 100% within three years, Karry Automobile's confidence not only comes from the full support of Chery Group, but also sees the opportunity for the rapid growth of new energy for commercial vehicles in the future.
In 2023, the new energy penetration rate of new energy commercial vehicles in China has exceeded 10%. Especially in recent years, with the adjustment and optimization of the freight transportation structure and the increasing improvement of the city's green and low-carbon policy system, new energy logistics vehicles have entered the fast lane of development, and the growth rate far exceeds that of the industry.
At the same time, the withdrawal of new energy purchase subsidies also means that the market pattern of new energy logistics vehicles has entered a new stage of policy shifting, supply iteration and power conversion. Under the new situation, it is difficult for traditional oil-to-electricity and passenger-to-cargo products to fully meet the development trend of new energy logistics vehicles becoming more subdivided and more efficient in terms of cost and power.
Karry Automobile has grasped the structural change of new energy logistics vehicles. Focusing on positive R&D and independent technology, Karry Automobile has seized the opportunity in the fierce market competition in 2023. For example, with its forward-developed Karry finless porpoise, this category has quickly become a best-selling hit in this segment with a large volume of 6 cubic meters. In 2023, the market share of micro-surface products with a volume of 6 cubic meters has exceeded 50%.
In 2024, in the year of accelerating the penetration of new energy in commercial vehicles, Karry Automobile will accelerate its development with product innovation and provide customers with a product experience that exceeds expectations.
It is worth mentioning that in 2023, Karry New Energy Logistics Vehicle successfully escorted the successful holding of the Hangzhou Asian Games. The golden sign of "Technology Karry, Quality Karry" has broken the circle again, which not only marks that China Karry has become one of the beautiful business cards of Chinese auto brands going overseas, but also an important witness of Karry Automobile's leading the quality development of domestic new energy logistics vehicles.
Innovation leads in 2024
Product strength is key
In 2024, Karry Auto said that it will continue to use product strength as the engine and continue to inject new impetus into the mainland's green and efficient logistics with more innovative products.
As Karry Automobile's popular product in the market, Karry Elephant is the only product in the industry developed with a pure electric exclusive platform. Its 3815mm long cargo box is the only model in the same class of new energy large and micro trucks that meets the "medium cargo" standard of the freight platform, which is specially designed to improve efficiency.
Thanks to this, Karry Baby Elephant has a larger chassis selection than its peers, and the total mass standard is as high as 4.3t, which is proud of its peers. Its van length can reach 3815mm and width can reach 1820mm, creating greater value for users. In 2024, the launch of Karry Baby Elephant Youth Edition and Karry Baby Elephant S Card is bound to continue to be Karry Automobile's winning work in 2024.
Another fist product, Karry Finless Porpoise, as the second-generation pure electric platform intelligent logistics vehicle developed by Karry Automobile, is positioned as a "new flagship with wide body and mid-surface", with cumulative sales exceeding 20,000 in one year of listing, winning the sales championship in more than 30 cities across the country. In 2023, the annual sales volume of Karry finless porpoise will exceed 20,000, accounting for more than 10% of the market share of new energy VAN series vehicles.
From the perspective of product strength, the advantages of Karry Finless Porpoise are also obvious: 1.76 meters of ultra-wide body, 1.23 meters of wheel package spacing that can accommodate standard wooden seals, and the industry's only open side sliding door of more than 1 meter, the "three widest in the same class" configuration supports the 6.6 m³ cargo space of Karry Finless Porpoise, leading the VAN series car market into a new era of 6 parties.
From Karry Automobile's products, it is not difficult to see some common points - positive research and development, focusing on efficiency, and striving to create greater value for users. The leading position of Karry Automobile is the result of its hard work and deep cultivation of the market.
Standing at the tuyere of new energy commercial vehicles, Karry Auto anchors the future of new energy transformation and continues to improve the new energy product matrix. By focusing on efficiency and improving efficiency, Karry Automobile continues to promote the development of the new energy logistics vehicle industry with leading technology and champion quality.