laitimes

VOYAH joins forces with the Iberian automotive group Salvador Caetano to enter the southern European market

author:EV knows

A few days ago, Salvador Caetano Group, the largest automobile group in the Iberian Peninsula, visited VOYAH to gain an in-depth understanding of VOYAH products and prepare for VOYAH's entry into the southern European market. Prior to this, on January 25, Salvador Caetano Group signed a contract with Dongfeng Import & Export Co., Ltd., and the two parties agreed to give full play to their respective advantages to promote the VOYAH brand into southern Europe and provide high-quality products and services for users in southern Europe.

VOYAH joins forces with the Iberian automotive group Salvador Caetano to enter the southern European market

【岚图汽车CEO卢放向Salvador Caetano集团CEO Sergio Ribeiro赠送岚图FREE车模】

In 2024, VOYAH will launch its brands in Spain and Portugal, including the VOYAH FREE and VOYAH Dreamer. Among them, VOYAH will launch in Spain in the first half of 2024, opening the first VOYAH space in Spain in Madrid, and start deliveries in the second quarter, and in the second half of 2024, VOYAH plans to launch the brand in Portugal.

Sergio Ribeiro, CEO of Salvador Caetano Group, said: "We are impressed by VOYAH's global design language, strong technological capabilities, and modern factories. At present, China's new energy vehicles are very popular in Europe, and VOYAH also has great potential, and we are very optimistic about the market performance of VOYAH in Spain and Portugal. ”

Lu Fang, CEO of VOYAH Automotive, said: "After making a breakthrough in the Nordic market, VOYAH will continue to expand its brand influence in Europe by entering Southern Europe, an emerging market with great growth potential for new energy vehicles. VOYAH has always been actively integrating into the new development pattern of domestic and international 'dual circulation', deeply cultivating overseas strategic markets, carrying out global channel layout and localized business model development, and promoting the integration of overseas businesses into the local industrial chain and value chain. ”

VOYAH joins forces with the Iberian automotive group Salvador Caetano to enter the southern European market

【Salvador Caetano集团CEO Sergio Ribeiro试驾岚图汽车】

Salvador Caetano Group, located in Vila Nova de Gaia, Portugal, was founded in 1946 and is the agent of more than 30 car brands around the world, such as BMW, Audi, Mercedes-Benz, Toyota, Skoda, BYD, etc. It is reported that the group has 240 outlets and a total turnover of 3.6 billion euros in 2022. Salvador Caetano's presence in Europe helps VOYAH establish a good presence in the local market and provide users with excellent after-sales service support.

In February 2022, VOYAH announced its entry into the European market, landing in Norway for the first time, starting its journey to the sea, making it the first national brand of new energy vehicles to go overseas and the youngest Chinese brand to go to Norway. At present, VOYAH has entered Norway, Finland, Denmark, the Netherlands and other countries, VOYAH FREE and VOYAH Dreamer have landed in Europe and started sales, and VOYAH has also completed its debut in the European market. In the future, VOYAH will continue to expand its scope of overseas expansion and enter mainstream European markets such as Germany, France, and Italy.

VOYAH joins forces with the Iberian automotive group Salvador Caetano to enter the southern European market

【Salvador Caetano Group Visits VOYAH Factory and Communicates】

Since June 2023, VOYAH has achieved seven consecutive increases in deliveries, with monthly sales exceeding 10,000 units in December, a year-on-year increase of 479%, and a cumulative delivery volume of 50,552 vehicles in 2023, a year-on-year increase of 160%, becoming one of the few automakers to achieve the annual sales target. In 2024, VOYAH will hit its annual target of 100,000 units per year.

Read on