As the younger generation has become the main consumer force, they are also paying more attention to cost-effectiveness while pursuing quality life. This trend is also reflected in the choice of ingredients for Chinese New Year's Eve dinner, especially with the support of cold chain, logistics and other technological capabilities, top ingredients from all over the world can quickly converge on the same table.
At the same time, under the influence of comprehensive factors such as market supply capacity, product output and logistics supply chain, the once ridiculously expensive rare ingredients and drinks have ushered in a comprehensive price reduction, and have gradually entered more ordinary people's homes.
Just as this year, Jingdong Supermarket led the industry to launch the "Chinese New Year's Eve Meal Rare Ingredients Package", it launched five Chinese New Year's Eve Meal Packages, with prices ranging from 3,000 to 80,000, and a single package contains a minimum of 14 and a maximum of 23 rare ingredients and top wine configurations, which can meet the needs of more than ten people for Chinese New Year's Eve dinner, and some packages are reduced by 40%.
The package includes 63 kinds of rare ingredients and high-end wines, such as Spanish Black Label Iberian Ham, Live Geoduck Imported from Canada, Live Russian King Crab, Romanée Conti Red Wine and Lafite Genuine Red Wine, all of which have been greatly reduced.
Among them, a total of 14 high-end ingredients and drinks including fresh geoduck imported from Canada, fathead fish caught in Chagan Lake, frozen Chilean salmon, etc., are only 3,000 yuan, which is nearly 40% cheaper than the original price of more than 5,000 yuan, which means that a family of ten can eat a top family banquet with only more than 300 yuan per person.
The B package Lafite, which brings together 14 high-end fresh ingredients and drinks such as Spanish black label Iberian ham, Russian king crab, and Ningxia Tan mutton, is only 13,000 yuan, and the activity price of the same ingredients is nearly 3,000 yuan lower than that of other e-commerce platforms.
The activity price of the Feitian model of the same series is as low as 10,000 yuan, which is nearly 3,000 yuan cheaper than the daily price.
As for the C package, which contains a total of 23 kinds of luxury ingredients such as Spanish black label Iberian ham, fresh geoduck imported from Canada, and Australian M8-9 orange Wagyu Tomahawk steak, it is also divided into Kanti and Feitian, with activity prices of more than 80,000 yuan and nearly 40,000 yuan respectively, which are more than 20,000 yuan and nearly 8,000 yuan cheaper than the daily price respectively, which is very cost-effective.
It is worth noting that the daily price of Romanée Conti red wine in package C is more than 70,000 yuan, and the price in the package is reduced by more than 10,000 yuan.
Now that the event is in full swing, open the Jingdong APP and search for "Rare Chinese New Year's Eve Dinner" to enter the venue and arrange a luxurious reunion dinner for the family.
It is reported that relying on the global supply chain network and the direct procurement and direct delivery model at the source, Jingdong Supermarket will offer many rare ingredients and high-end drinks at the lowest price on the whole network, which is the lowest price on the basis of ensuring quality. And this has also become a microcosm of the overall price reduction of rare ingredients and the parity of high-end ingredients.
It is believed that in the future, JD Supermarket will bring more rare ingredients from all over the world to consumers at real prices.
Disclaimer: This article is for informational purposes only and does not constitute investment advice.