The luxury SUV grade exceeds BBA, with a pure import of 400,000 yuan, and now it is only sold for 270,000 yuan, with a monthly sales of 7,000 units
At the beginning, there was an imported SUV of a luxury brand in China, which had a relationship with BMW X3 and Mercedes-Benz GLC. The new car is good for money, and compared to BMW, Mercedes-Benz, Audi, this new car has a higher safety factor, and many people think that the identity of these owners is quite mysterious. The model presented today is the Volvo XC60.
Volvo XC60 was originally a fully imported model, the main thing is that the safety factor is extremely high, and the brand recognition is not particularly high, so many people think that Volvo is very high-end, and the grade exceeds BBA, and this mid-size SUV is naturally the mainstay of the luxury brand Volvo.
Once the price of Volvo XC60 exceeded 400,000 yuan, the strength is very good, and now it is only about 300,000, because the sales of this new car are too sluggish, and the sales of new cars have increased significantly in the second half of the year through promotion, but it is only about 6000-7000 units, and the large price concession has not leveraged sales.
The power system is equipped with a 2.0T+48V mild hybrid system equipped with Volvo XC60 and an eight-speed automatic transmission. The acceleration of this power system is still very light, after all, it belongs to the B5 power system, and it belongs to Volvo's high-power power system. In the actual driving process, the driving experience of the new car is relatively high, the pointing is very accurate, and there is a driving feeling of a German car, but there is a fly in the ointment, and the comfort performance is very average.
The exterior styling has not undergone a major facelift for many years, with Thor's hammer headlights, convex and backward side shapes, and the rear is the familiar sickle-style LED headlights.
The interior design has not been significantly upgraded, which is the main reason for the decline in sales of this Volvo XC60. The tilted style of the central control screen is 9 inches in size, and the full LCD new car computer screen is classic but it is no exaggeration to say that such a design has lasted for ten years, and consumers have been quite aesthetically fatigued. If you buy a mid-to-high-end model, it will also be equipped with a crystal gear handle, which is full of luxury texture. I think when the Volvo crystal gear knob was launched, the market recognition was particularly high, but I didn't expect that it was also not fragrant after only a few years.
Intelligent design is the biggest killer feature of Volvo XC60, not only equipped with L2 intelligent driving assistance system, active braking, lane departure warning, but compared with our own brand, Volvo XC60's technology configuration is still lacking. In addition to the network connection system, which is definitely not as good as the independent brand, this new car only has a reversing image function, and the independent brand has already been upgraded to a 540-degree panoramic image system on a large scale. So Volvo is doing well, but it's not comprehensive enough.
At present, this Volvo XC60 has launched a price preferential policy, but from the perspective of terminal sales, consumers do not seem to particularly recognize it, the main reason is that the interior has not been remodeled for a long time, making consumers feel that they are buying a product that is about to be eliminated. In addition, the Volvo XC60's competitors have also changed a lot, with a highly price-concentrated BYD Leopard 5 being its biggest obstacle.
Times have changed, but the Volvo XC60 hasn't!