Chinese New Year is the most important traditional festival of the year, and it is also the most lively time for families and friends to gather and celebrate the holiday together. At this time, there are always various ways to have family entertainment, and with more and more young people participating, video games are becoming a new form of family entertainment for Chinese New Year, helping to promote interaction between family members.
More and more young people are choosing to play games during the holidays
Recently, Xbox launched a survey and commissioned YouGov to gather feedback from respondents in China to understand the important role video games play in facilitating family engagement during the Chinese New Year.
According to the survey, 83% of respondents said they play video games on their phones, PCs, tablets or consoles, and more than 60% of them (Gen Z and Millennials) play video games at least once a week. At the same time, 44% of respondents said that they have planned to play video games in their Spring Festival entertainment list, and more than 40% of them said that they will start playing games with their families.
Video games are becoming the new bridge for family interaction
In fact, according to the survey, as more and more young people choose to play games with family and friends during the Spring Festival holidays, video games have gradually become a new bridge to promote mutual communication.
Video games have many advantages as a tool for family interaction. According to the survey, 69% of respondents agree that gaming is a great form of entertainment for all ages, and more than 60% believe that gaming can help them build closer connections with family and friends.
Varying levels of gaming experience can be a barrier to family members playing together
Despite this, we can still see that many respondents (89%) believe that video games still have some challenges in helping to promote family interaction. Among the most common challenges are: 41% of respondents cited the uneven gaming experience and skill level of family members as the main barrier to playing together during the Chinese New Year, 38% cited the inability of family members to play video games together because it was difficult to find games that would capture the interest of all family members at the same time, and 27% of respondents believe that the lack of gaming devices that can support multi-person play also hinders their plans to play together with their family members during the Chinese New Year.
Therefore, providing a variety of gaming options and easy-to-use gaming equipment is key to overcoming these obstacles. For a wide range of players, Xbox's Game Pass subscription service offers a wide variety of games to explore, giving players the freedom to explore according to their preferences. What's more, the GamePass library includes a wide range of co-op family games, such as:
These games are fun and easy to play, making them fun and easy to play, making them fun for families of all ages and skill levels, bringing more laughter to family moments.
Xbox has launched a number of Chinese New Year specials and themed content to welcome players with the Year of the Dragon
In order to allow more consumers to play games with their families during the Spring Festival, Xbox has launched a number of special Spring Festival promotions, allowing players to get their hands on Xbox gaming devices and games at lower prices:
Microsoft's JD.com self-operated official flagship store and Tmall Microsoft China's official flagship store have recently launched the New Year's Festival activities, and you can enjoy preferential prices when purchasing Xbox China consoles (with a 2-year warranty) and accessories. XboxSeriesS is as low as 1599 yuan, and a limited number of New Year's gifts are given.
At the same time, the Xbox Year of the Dragon game sale has also been launched on the Steam platform and Microsoft App Store from January 21, including the "Forza Motorsport" series, "Ori" series, "Forbidden Survival", "Sea of Thieves", "Halo" series and many other Xbox games have launched discounts, as low as 25% off.
Nowadays, video games are playing an increasingly important role in the field of holiday entertainment, not only to bring joy to players, but also to create common interests and topics for family members, and to provide a platform for participation and interaction. Here, we welcome everyone to invite your family and friends to play together during this Spring Festival holiday and spend a happy and warm Spring Festival holiday together.
Note: GamePass does not provide subscription services in Chinese mainland.
About this survey
Unless otherwise stated, all data in this report is from YouGov Plc. The total sample size was 662, and the respondents were adults and adolescents. The collection took place from December 15 to 19, 2023, and was conducted online. The survey data has been weighted to represent all Chinese adults and adolescents aged 13 years and above.