Preface
A seemingly easy live broadcast with goods, but behind it is the bitter blood and tears of countless merchants. When night falls, the stars roll up their bags and leave, leaving the merchants alone in despair in the gloom and gloom. Is there really no turnaround? It all started a month ago.
A short-lived internet celebrity couple
Yang Zi and Huang Shengyi registered their marriage, and their wedding caused a lot of repercussions in the circle. Both of them are well-known actors in the entertainment industry, and on the day of their wedding, their wedding photos were published in the headlines of major entertainment pages.
In fact, as early as a few years ago, Yang Zi and Huang Shengyi had cooperated in many plays. At that time, Huang Shengyi was still a little flower, and Yang Zi was only a supporting actor in several youth dramas. But the two cooperate tacitly, and there are often laughter and laughter on the set.
Yang Zi has a cheerful personality and often takes the lead in making Huang Shengyi, a little stuffy gourd, laugh out loud. Although Huang Shengyi doesn't talk much, he has a faint affection for Yang Zi.
The two began to meet frequently outside the play, and finally a year ago, Yang Zi mustered up the courage to express his love to Huang Shengyi, Huang Shengyi gladly accepted, and the two officially stepped into love. After getting married, the two often posted loving photos on their respective social media.
Fans say that they are a model couple in the circle. This year, Yang Zi and Huang Shengyi also had good roles in their respective film and television works, and gradually emerged in the entertainment industry and became famous. In fact, the relationship between Yang Zi and Huang Shengyi was not all smooth sailing.
Before marriage, the two had several separations and reunions. Yang Zi's outgoing personality makes him make a wide range of friends, and Huang Shengyi is occasionally jealous. And Huang Shengyi is too introverted, which often makes Yang Zi feel lonely.
Fortunately, after trying to be on the verge of divorce, they finally realized that being separated would be more painful than being together. So, the two began to communicate sincerely and listen to each other's ideas. In the end, we finally ran into a mode of getting along that was acceptable to both parties.
Life after marriage proved that they made the right choice, and the relationship became stronger and stronger, which was the envy of many fans. In fact, in this era of star-chasing frenzy, it is not easy to become popular in the entertainment industry.
It is not easy for Yang Zi and Huang Shengyi to stand out in such a fierce competition. You must know that there are countless newcomers who enter the showbiz every year, but there are only a handful of new stars who can really become popular.
If you want to stand out from the crowd, you need not only potential, but also luck. How to attract attention and obtain resources is something that newcomers are concerned about day and night.
Yang Zi and Huang Shengyi were both reborn in the entertainment industry, and were named "Internet celebrity couple" by fans, and they were naturally overjoyed.
Tens of millions of goods turmoil
On this day, the husband and wife were invited by the Internet celebrity "cousin" to participate in a live broadcast with high remuneration. It is reported that they received a reward of up to 30 million yuan this time. For this well-known husband and wife actor, this is a rare opportunity.
In fact, Yang Zi and Huang Shengyi were not very reluctant when they received this order. First, I am worried about whether my fans will be able to afford such a "hard sell" live broadcast. They have always paid attention to word of mouth, and they don't want to hurt their image because of their greed for profit.
The second is that I don't know enough about this new face agency, and I feel faintly uneasy. But the company's remuneration of up to 30 million is too much to refuse.
In addition, Huang Shengyi recently wants to buy a bigger house, and Yang Zi also wants to buy a new house for his parents in his hometown...... Under all kinds of pressure, the young couple still accepted the list.
In fact, not only Yang Zi and Huang Shengyi were worried, but even those merchants also had complaints. Judging from the conditions given by the "cousin" alone, this deal seems to be a good deal for them.
As long as you pay a certain live broadcast service fee, you can get a certain amount of sales, and you can get a refund for the part that is not reached. But in practice, many merchants are still up and down and refuse to pay.
After all, they've also heard too much about the notoriety of agencies that defraud merchants. Fortunately, the effect of the "cousin" in bringing the goods before was really good, and the Internet celebrity couple was invited to help in this live broadcast, which made the merchants feel a lot more at ease.
As a result, more than 60 merchants finally signed and paid a service fee of up to 30 million. However, the good times didn't last long, and the premiere of the live broadcast changed its taste. Before the live broadcast began, Yang Zi and Huang Shengyi were elated.
They received a notice that they only needed to show up in the live broadcast, and they didn't have to worry about sales. The two thought to themselves, 30 million just to show their faces, this deal is too wonderful.
What reassures them even more is that the partner's "cousin" is also a well-known Internet celebrity in the industry, how could something go wrong? This live broadcast was chaotic as soon as it opened. Yang Zi and Huang Shengyi only showed their faces for two minutes.
It was rushed offline. The products they promote are not linked, and the audience can only look at each other. At this time, the merchants in the audience have already been gearing up, looking forward to the audience who are tight on hand to consume, and their goods can skyrocket due to the star effect.
But to the surprise of the merchants, only one order was sold in the end of this live broadcast, and the only one was later refunded.
More than 60 merchants collectively sat on the ground and cried, and the live broadcast service fee they paid to their "cousin" was as high as more than 30 million yuan, but only one order was sold, and it was refunded.
Deception or misunderstanding
It turned out that the merchants had previously signed a VAM agreement with the "cousin's" agency. The agency promises to meet the merchant's guaranteed sales, otherwise it will be refunded proportionately. This reassures merchants that they have invested in high live broadcast service fees.
They all came with the hope that Yang Zi and Huang Shengyi, an Internet celebrity couple, could help bring the goods. Yang Zi and Huang Shengyi's studio later said that they did not know that there was a guarantee clause in the live broadcast with goods.
As artists, they only participated in the live broadcast as assistants. From this point of view, whether the agency deceived the artists and merchants, or whether Yang Zi and Huang Shengyi's studio is pretending to be stupid, the truth will be left to the police to investigate.
After learning of this, Yang Zi and Huang Shengyi did not mention a word. They only care about posting their daily photos on social media, showing their babies and showing their affection, as if this turmoil has nothing to do with them. This undoubtedly made many businesses look very angry.
They asked, you have taken so much money, but the effect of bringing goods is extremely poor, how can this be explained? Yang Zi and Huang Shengyi, a young couple, could only pretend to be deaf and dumb, and let the merchants ask loudly, but they did not reply a word.
And the "cousin" did not know where to go at this time, and his agency only responded perfunctorily, saying that other live broadcasts would be arranged in the future and live broadcast clips would be provided as compensation.
But this is of no use to the merchants who are losing their money, they need direct financial compensation, not empty promises!
Recriminations and reflections
Many netizens expressed their indignation at the incident. They accused Yang Zi and Huang Shengyi of being too shameless, obviously taking the sky-high platform fee, but they didn't care about the life or death of the merchants. In their eyes, this is simply a blatant cutting of leeks.
Indeed, in this case, the actions of Yang Zi and Huang Shengyi caused public outrage. As public figures, they deserve to lead by example and assume greater social responsibility to their fans and society.
A live broadcast is just a trivial matter, but it can seriously damage their image in the eyes of the public. In fact, if we stand in the perspective of Yang Zi and Huang Shengyi, we may be able to understand their difficulties.
After all, they're just young actors invited to help podcasters, and they don't know much about the specifics of live streaming. And a small mistake can attract such a wide range of condemnation, which is understandably stressful for them.
Let's put ourselves in their shoes: If you are also facing great financial pressure, and others have offered you an opportunity to make easy money, what reason do you have to shirk it?
epilogue
This incident is also a wake-up call for people - don't believe in the so-called "star effect". In this materialistic era, the game of fame and fortune will inevitably involve more hidden feelings.
As ordinary viewers, we should remain rational and not make uncontrollable consumption for the sake of momentary enthusiasm. In life, the most precious thing is probably not money, but word of mouth.
Perhaps Yang Zi and Huang Shengyi suffered financial losses due to this turmoil, but what is more uncomfortable than money is the damage to their reputation. We also need to reflect on how we should not just criticize influencers and celebrities who monetize their live streams.
After all, they need to fill their mouths too. Among them, what needs to be reviewed more is this era of excessive consumption and hype. This is an era of lack of morality and vulgar worship, an era of credulity and comparison.
Everyone is more or less responsible for the chaos of this era. Nowadays, the temptation of the Internet is everywhere, and we must remain rational in order not to lose ourselves.