In recent years, the public's awareness of health has been stimulated, young people's health blood has awakened, and the circle of health audiences has expanded. The concept of wellness is being integrated into most people's daily lives. As early as 10 years ago, Hefu Lao Mian creatively launched the "Health Noodles in the Study", and the market became popular in one fell swoop; recently, a press conference with the theme of "Evolution" made the "Four Treasures of Health" of Hefu Lao Mian break into the public eye. This time, Hefu Lao Mian gave a new interpretation of "health preservation" and responded to the trend of the times with strength.
From 2012 to 2023, after more than ten years of precipitation and upgrading, Hefu Lao Mian officially released its brand strategic deployment, focusing on the three key words of "health, green, and inclusive", opening 2.0 upgrading and evolution, comprehensively improving the quality-price ratio of products and services, and creating a high-quality new experience of inclusive health care for hundreds of millions of consumers. It is worth mentioning that at this press conference, Frost & Sullivan, an international authoritative consulting organization, officially awarded Hefu Lao Mian the title of "No. 1 Brand of Chinese Noodle Restaurant" and "Pioneer of Chinese Health Noodles".
The four treasures of "hardcore" health
As the pioneer of Chinese-style health noodles, the "hardcore" focus of this press conference is the new health series of Hefu Lao noodles. At the press conference, Li Xuelin, the founder of Hefu Lao Mein, launched a new "Four Treasures of Health" - herbal soup, coarse grain noodles, longevity vegetables, and health tea, providing consumers with high-quality and diversified choices.
Herbal health soup has been the signature product of Hefu for many years, and each one is simmered slowly according to an exclusive recipe, and only the first soup is taken. For example, the Angelica Pork Bone Soup released this time selects 18 herbs, and pairs it with traceable pork barrel bones, and extracts the first soup by simmering slowly. This bowl of soup has a mellow taste, with both the herbaceous fragrance and the fresh aroma of meat. Drink a bowl in winter, especially suitable for warming up the body.
In terms of the "evolution" of noodles, Hefu Lao noodles also took a lot of thought. In addition to the classic Australian wheat core noodles, this time we also launched soba noodles and chlamydomonas low-fat noodles. Buckwheat is rich in dietary fiber, which can "strengthen the stomach, improve strength, and renew the spirit", while Chlamydomonas reinhardtii is a treasure creature of nature, which has the effect of helping to lower blood sugar. As soon as these two noodles were launched, they became the preferred choice of many people who pay attention to body management and balanced nutrition.
Black tatami is a specialty of Rugao, the "hometown of longevity", and it is also an agricultural product with geographical indications in China, and it is an indispensable delicacy on the winter table of Rugao people. The unique natural environmental conditions and cultivation methods of Rugao have formed the unique quality of Rugao black tatami vegetables, which are sweet and delicious, soft in texture, fragrant and refreshing, and low in crude fiber content, which is regarded as a treasure among green vegetables. At this press conference, Hefu Lao Mian reached a strategic cooperation with Rugao Agricultural Bureau to realize the direct procurement of 4,000 tons of black tatami vegetables.
The health tea made by combining herbs and tea has been popular among young people recently, and it is also one of the four treasures of health care launched by Hefu Lao Noodles. The new health teas include five-finger peach coconut milk, coconut milk Guanyin tea, cold warming tea, fat sea oolong tea, etc., which are delicious and delicious while taking into account different health attributes. Taking the five-finger peach coconut milk as an example, this tea has a sweet and rich taste, and the five-finger peach added to it also has the effect of strengthening the spleen and lungs. In addition, there are a variety of tea drinks such as red dates, wolfberries, and fat seas to meet the differentiated needs of consumers.
Let health benefit to the end
At this press conference, Hefu Lao Mian innovatively put forward the concept of "health and inclusiveness", and made the ultimate price stratification. It is reported that Hefu not only covers the price band to the range of 25-108 yuan, but also enlarges the product matrix of 20-30 yuan to create "quality and cost performance" for consumers. This price stratification means that Hefu Lao Mian has rewritten the label of "noble" to "high-end and inexpensive", so that everyone can let go of their concerns about the high cost of "tonic" and make health care a part of daily life.
"Hefu doesn't do cheap and low-quality things. Let everyone spend less money and enjoy higher quality, the essence has not changed. Li Xuelin said, "I hope that no matter how the environment changes, everyone can enjoy a quality of life." No matter how tired life is, consumers can maintain their health, heart and mind in Hefu. Full of energy, set off again. ”
In order to bring consumers a more professional health plan, Hefu Lao Mian also joined hands with Nanjing Tongrentang Health and signed a brand strategic cooperation agreement. "Although the production is complicated, we will not dare to save labor, and although the taste is expensive, we will not dare to reduce material resources." Nanjing Tong Ren Tang Health, with a century-old style, ingenuity and craftsmanship innovation to create a broader new world of health culture, which coincides with the high-quality pursuit of "one bowl of noodles in ten years" of Hefu. In the future, the two parties are expected to give full play to their respective technical experience in the related fields of "medicine and food", and give surprises in product research and development, innovation and upgrading.
"In terms of the integration of health care and catering, Hefu has formed a mature standardized system, providing a new path of safety, quality and deliciousness for national health preservation. In the future, we look forward to the two of us joining forces to gather strength and pass on the new experience of health and wellness culture to more people. Ding Shu, executive deputy general manager of Nanjing Tongrentang Health, said.
The trend of health and wellness has seized the main force of current consumption, and the pursuit of healthy diet has also become the mainstream concept of catering consumption. Through a bowl of Chinese-style health noodles, Hefu Lao Mian has occupied a place in the minds of consumers. It is reported that over the years, Hefu Lao Mian has focused on the field of health care, and has iterated at least 217 versions of the menu, which shows its ingenuity in product research and development.
It is this insistence on health preservation that allows Hefu Lao Mian to grasp the definite trend of the catering industry, and also makes "health preservation" a memory point of the brand's characteristic positioning. In the future, it is worth looking forward to how Hefu Lao Mian will continue to enhance the sense of product value and cultural belonging through this bowl of noodles, so that hundreds of millions of consumers can feel the health charm of Chinese food culture.