Light food salad shops are also a more popular category in the catering industry, with healthy attributes of green ingredients covering a wide range of people, although so, there is also a lack of market education, some consumers still know little about this category, and businesses want to further expand their business, they need to continue to brand promotion, food sales and expansion.
Physical stores and online stores are equally important, so in the catering scene in the same city, what effects can merchants achieve by building a light food salad shop distribution applet mall through the Yuke online mall platform?
1. Meal promotion and online purchase
In addition to offline organic traffic into the store, there is also competition in online reservation ordering, take-out and other channels, through the mini program can display store information, food (including introduction, price, specifications, promotion, etc.), merchants can use sharing search, embedding, advertising and other forms to promote stores and meals.
Customers can search or click into the store to select meals, consult online, select a delivery method (in-store, merchant delivery or third-party delivery) to place an order for consumption, and can view the order and delivery process in the personal center;
Merchants receive order notifications, small receipts, order delivery or meal preparation, and there are more systems such as invoice assistant, merchant assistant, and valet ordering, with clear business data and easy online food sales.
In terms of customer management, merchants can use the membership system of the group meal applet mall to promote customers to fill in information and register for members, merchants can manage and view details in the background, and can be grouped and hierarchical refined management, so that users can consume more smoothly, and at the same time, the membership stored value, points, and membership card system help merchants return funds and promote customer retention and repurchase.
For example, stored value and points, customers directly deduct or redeem points when buying meals, merchants can carry out recharge N yuan to get M yuan activities to promote user recharge, both parties can get benefits, and membership cards and membership levels are to promote customer consumption, and high-level rights and benefits are greater and more.
2. Catering distribution and marketing
Due to the particularity of light food salad, you can flexibly set distribution rules and group leader rules, and use the private domain channels of promoters to bring more business and new members, and also make the brand spread faster.
In terms of restaurant marketing, there are more functions, such as coupons, newcomer gifts, points malls, short video shopping guides, group bargaining spikes, interactive games, deposit pre-sales, combination packages and other systems, on the one hand, to promote external publicity and customer acquisition, on the other hand, to promote internal conversion, repurchase fission.
Flexible setting of rules and product settings, a small marketing function can bring more orders to sales, and at the same time meet the needs of multi-scene interaction in the actual operation of merchants.
3. Multi-merchant chain and stationing
If it is a multi-store chain brand, all branches can be displayed in the mall, and customers can enter the mini program to buy food directly or choose the nearest branch to place an order for delivery or arrive at the store, and the branch will receive orders for meal preparation, invoice printing, etc., the headquarters is conducive to management, and the branch has also obtained online traffic.
At the same time, there are also multiple merchants stationed in the system, so that more catering businesses or businesses from other industries can enter the mall to sell goods together, create a perfect shopping business district, consumers have strong choice, and the demand for other goods can also be completed in the mall, so as to enhance brand influence and commodity sales.
Background sub-merchant management, store presentation, cash withdrawal application, star evaluation, product review, etc., sub-merchants independent background loading, delivery and stocking operations, etc., make the online catering platform more competitive.
Light food salad shops can use the mini program mall to create a private domain store belonging to the brand, which is very convenient for external publicity and customer reach, bringing online business.
The platform has a ready-made functional system and template, which can directly modify the design and use, food shelves, functional settings, etc. Now register an account, enter the background of the mall, and build a WeChat store for light food and beverage takeaway delivery. "Links"
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