On January 24, Suning Tesco Anhui and Panasonic Cleaning and Care held the 2024 annual strategic promotion meeting to clarify the strategic goals for the whole year of 2024. The two parties will release a variety of new products, deepen joint customization, upgrade scene experience, accelerate channel expansion, and create a new experience of integrated home aesthetics.
Focusing on the new consumption trends of ice washing products such as large-capacity, luxury washing and care, and zero embedding, the two parties will release dozens of new products such as ALPHA P5 and Zhenquan embedded refrigerators, and jointly customize trending products that meet user needs through iterative upgrades of appearance design and functions. In terms of scene experience, the two parties will provide users with "washing and drying solutions" by building a smart laundry room to meet the needs of users for packaged consumption.
The two sides said that they will seize consumption opportunities such as the New Year's Festival, the National Rejuvenation Festival, the Panasonic Brand Festival, 818, and Double 11, and launch localized activities and services such as trade-in, free trial, clothing care, new product tasting, and joint live broadcast.
In the face of the sinking market, the two sides strengthened their store network and retail capacity building. Relying on Suning Yijia flagship stores, supermarket stores, strong franchises, retail clouds and other store formats, the two parties will accelerate the entry of Panasonic, increase the main promotion of packaged and customized products, and meet the differentiated needs of users.
Anhui Suning Tesco and Panasonic have always been close strategic partners, providing strong support for Panasonic to develop the high-end home appliance market in Anhui region. Focusing on users, the two parties will increase investment in product innovation, user experience and channel operation to help users upgrade their quality of life.
In 2024, the two parties will focus on their respective resource advantages and insights into user needs, work together to build a value chain linked by jointly customized products, create a high-quality consumer experience position with good products, good services and good prices, and provide users with high-quality family scene solutions.