On April 23, in Chengkan, Huangshan Mountain, "Ink Jiangnan Millennium Huizhou", a new product launch conference with the theme of "Only Mother is Good in the World" Blue Oxygen Ru Hand Washing Machine deduced the answer. The "blue oxygen such as hand washing" washing machine has come to the fore, and the home appliance brand Meiling has launched an impact in the direction of washing and care, once again filling the technical gap in the industry, injecting strong momentum into the development of the white appliance industry with its innovative strength, and at the same time opening the public welfare donation guardian program to actively practice corporate social responsibility.
The industry's first "blue oxygen residue removal technology" "washing, protecting" mentality breaks out of the shackles of the industry
When the market enters the stage of stock competition from increment, the washing machine industry has been struggling with how to break through the homogenization of products and seek the originality of products. On the basis of the "such as hand washing" washing machine released in 2023, Meiling has insight into the needs of users and innovatively launched the "blue oxygen such as hand washing" drum washing machine, breaking the shackles of the industry in one fell swoop and realizing more "protective clothing" on the basis of "clean clothes", which is undoubtedly another milestone product in the functional upgrade of washing machines.
White yellowing, dark color aging, fiber hardening, close stimulation, these clothing damage phenomena are caused by the problem of detergent residue in the laundry rinsing stage, and in view of these four major pain points, Meiling industry pioneered the "blue oxygen residue removal technology", through "one dissolution, two dissolution and three reduction", completely remove the residual detergent, so that the clothes are washed cleaner and bleached more thoroughly. "When the laundry enters the rinsing process, ozone is generated through a special device, which dissolves in water and generates a large amount of blue oxygen, which reacts quickly with the detergent and other organic matter left in the laundry, completely disintegrating the residue and restoring the clean nature of the laundry. As the new product launch officer, Kou Huameng, vice president of Changhong Meiling, introduced.
In addition, the blue oxygen washing machine continues the triple force washing technology, through the "kneading force, breaking force, penetrating power" triple the net force, to restore the natural washing process to the greatest extent, so that the clothes are as clean as hand washing. In terms of structure, the ultra-thin fully embedded washing machine is innovatively created, and the Tianchi rock gray, cloud white, and macaron colors meet the furniture styles of different users.
After the on-site demonstration of the blue oxygen washing machine to remove the residual challenge, under the witness of the world record adjudicator and the audience, Zhong Ming, president of Changhong Meiling, received the certificate of "the world's least residual drum washing machine after rinsing". Through the "blue oxygen residue removal technology", the "blue oxygen such as hand washing" series of "clean and protective" products have been established in one fell swoop, and the research and development of washing machines has been upgraded to the level of "care" and "clean", bringing users a healthier and more scientific life and promoting the high-quality development of the washing machine industry.
Caring for the "great man of the country", public welfare donations, and actively practice social responsibility
At the press conference, a recitation program of "Only Mother is Good in the World" aroused deep thought among the audience. In the vast rural areas of China, there is also a special group of children living - left-behind children, which are a special group that needs to be focused on in the process of rural revitalization, and are an important force in the construction of rural revitalization. For them, there is not only a lack of emotional companions, but also a lack of life caregivers.
Based on the needs of users, bringing beauty to more families is the origin and driving force of Meiling's continuous scientific and technological innovation and the launch of good products. At the press conference, Meiling announced the implementation of the "Guardian Plan", donating "blue oxygen such as hand washing" washing machines to the primary school with the largest number of left-behind children in the local area, and taking care of the children left at home for the parents who are struggling in other places. Wu Dinggang, deputy general manager of Sichuan Changhong and chairman of Changhong Meiling, and the principal of Chengkan Town Central Primary School held a washing machine donation ceremony on the spot, and since then, the children's clothes are as clean as their mother's hand washing.
Behind technological innovation, it reflects the temperature of the enterprise. From the refrigerator product M fresh, large and narrow door, all inseparable, to the washing machine is very thin, such as hand-washed products, Meiling has always adhered to people-oriented product innovation, from helping rural revitalization to carry out agricultural assistance actions, to responding to the country's call for trade-in, and vigorously promoting green consumption, all of which are constantly enhancing the comprehensive value creation ability of economy, society and environment, enhancing social recognition and reputation, and better playing an exemplary role.
Performance is the best proof of action. Recently, Changhong Meiling's report for the first quarter of 2024 was released, ushering in a good start. According to the data, Changhong Meiling's revenue in the first quarter of 2024 was 5.94 billion yuan, a year-on-year increase of 18.2%, and the net profit attributable to shareholders of listed companies was 156 million yuan, a year-on-year increase of 26.93%. Behind the continuous growth of data is the greatest affirmation that Meiling has always kept in mind its original intention.
In the heart of the "great man of the country", Meiling unswervingly fulfills its social responsibility, corporate responsibility, and practical responsibility actions, while actively promoting digital industrialization and technological innovation to drive the development of enterprises, it also shoulders the responsibility of domestic brands and continues to strive to protect the better life of every user.
In the future, Meiling said that it will accelerate the construction of a development pattern, increase investment in innovation, and strengthen the main position of scientific and technological innovation. In the new era and new journey, we will fulfill our social responsibilities with high standards, bring a fresher and better life to hundreds of millions of consumers around the world, and contribute wisdom and strength to promote Chinese-style modernization.