In addition to the boring, dull performance parameters and the conventional square and round design, the Huawei Pura 70 series gives us another possibility of beauty.
On April 15, the 12-year-old Huawei P series ushered in a comprehensive refresh and was upgraded to HUAWEI Pura. In Huawei's words, HUAWEI Pura will start again with a new attitude, explore the unseen beauty with bold imagination, and lead the fashion trend with original style.
Although many consumers have made psychological expectations in advance, they are still shocked by the "splashing heat" of the Huawei Pura 70 series. Offline and online, countless users are ready to use the Huawei Pura 70 series in the first wave. Inside and outside the circle, there is a discussion about the new triangular weather vane design and super-focused telescopic camera of the Huawei Pura 70 series. On major platforms, the headline topic of Huawei's Pura 70 series has reached hemp.
"It's beautiful in your hands, and it's beautiful to shoot the world. Some media commented on the Huawei Pura 70 series.
For the past 12 years, the P-Series has been saying no to "a thousand machines". Each generation of the P series has the most fashionable appearance and color scheme of the year, and it can lead the industry trend as soon as it is released. P10 for Grass Green, P20 for Aurora, P30 for Sky Realm, P40 for Frost Silver, P50 for Ripple Clouds and Cocoa Tea Gold. Last year's P60's Rococo White gave each phone a unique texture, truly making your phone your own. The P60 Art artist custom model reconstructs the concept of the rear module of the mobile phone, reshaping the lens module of the mobile phone with irregular curves, and refreshing the height of the design aesthetics of the mobile phone.
What is the innovative beauty of the Pura 70 series?
At the first glance of the Huawei Pura 70 series, almost everyone will have this feeling: it is different from other mobile phones.
Because most of the ID designs of flagship machines in the past came from the designer's perceptual perception of the beauty of nature. However, the Huawei Pura 70 series pursues the beauty of modernist rational order.
An obvious change, the Huawei Pura 70 series does not follow the constraints of traditional geometric shapes such as squares and circles, but combines three-dimensional geometric lines with image modules to outline a unique "triangle" weather vane design, thus building a new set of family design language, and forming a kind of "super symbol" with great memory points.
In the case of the Huawei P70 Pro+, which has just been put on sale, we can see a unique "light weave check" design. This design inspiration comes from the interweaving of light and shadow in modern urban architecture, and the light interweaves through the light and shadow of urban buildings, forming a unique rhythm and rhythm, interpreting an urban movement.
On the fuselage of HuaweiP70 Pro+,Nano weaving process etchs a very orderly texture on the glass on the back of the fuselage,With the frosted highlight effect on the back of the fuselage,Visually form lines intertwined with light and shadow,Present a bright and high-end texture。 It's the kind of texture I've never seen on any phone before.
HUAWEI P70 Pro+ also adopts a rounded and slightly curved design, while the four sides are slightly curved, the four corners of the screen remain rounded, so that the field of view is boundless, and a more immersive display effect is achieved. The delicate screen corresponds symmetrically with the curvature of the back of the fuselage, so that the whole machine not only has a more comfortable grip, but also has the same precise control experience as the straight screen.
In the domestic high-end mobile phone track, HuaweiP series of beauty has always been the most unique existence, its emergence allows users to have a very deep understanding of technology and beauty, and is willing to pay for it, greatly expanding Huawei's user base, through the continuous pursuit of image technology and fashionable appearance, again and again out of the circle, again and again with great success.
From the beginning of its birth, the Huawei P series has taken a far-sighted view of the overall situation, and when the domestic mobile phone is still pursuing "no design is the best design", it has led the aesthetic trend of domestic mobile phones with its own efforts.
This time, the HUAWEI Pura 70 series not only inherits the strong product genes of HUAWEI P series image and aesthetics, but also perfectly integrates peak image, aesthetic design and original style with a new attitude. Visually, the new ID design builds a new family design language through three-dimensional geometric lines and image modules with a sense of order, and leads a new aesthetic trend in the increasingly "one-size-fits-all" mobile phone circle.
In addition to the beauty of the design, the beauty of the image of the Huawei Pura 70 series has also reached a new level.
The HUAWEI Pura 70 series is equipped with a next-generation super-focused imaging system, with a high-precision slide guide motor, and a telephoto lens equipped with the industry's largest periscope telephoto aperture of F2.1, which can achieve clear image quality when shooting in the telephoto wind. HUAWEI Pura 70 Ultra is equipped with the industry's first swivel telescopic lens structure design, equipped with a 1-inch outsole sensor, and the largest F1.6 physical aperture among 1-inch sensors, bringing the industry's largest amount of light into the main camera. Combined with the XD Motion sports engine, it achieves the industry's fastest capture speed, becoming a new generation of "king of capture speed", which can freeze the speed of 300km/h, whether it is a speeding car or a high-speed maglev train, it can be easily captured.
In addition, thanks to the addition of the super-concentrating macro telephoto, it supports long-stroke sliding axis focusing and the industry's largest periscope telephoto F2.1 aperture, achieving super concentrating ability and better telephoto image quality, and achieving ultra-clear images in all focal lengths.
In terms of functional experience, the Huawei Pura 70 series is equipped with the new HarmonyOS 4.2, bringing a more fun, smarter, and smoother flagship experience. Beidou satellite messages are upgraded again, supporting sending picture messages, a picture is worth a thousand words. The whole system supports AI air control, intelligent payment, and access to the Pangu model, bringing more smart applications such as Al elimination. There is no doubt that the Huawei Pura 70 series, which combines Huawei's latest aesthetic design, imaging technology breakthroughs, and functional experience innovation, will be the most anticipated flagship in 2024.
The Huawei Pura 70 Ultra and Huawei Pura 70 Pro went on sale on April 18. Huawei Pura 70 and Pura 70 Pro+ models have also been officially launched. If you plan to start, you may wish to pay attention to Huawei's official online and offline channels.