On April 23rd, at the launch of Huawei's new M5, Xiangjie S9 made its debut, attracting countless attention from inside and outside the industry. The Xiangjie brand is jointly built by Huawei and BAIC New Energy, and the Xiangjie S9 is positioned as the first executive-level luxury flagship sedan of Hongmeng Zhixing.
At the scene, Huawei's Yu Chengdong said that the new car will make its offline debut at the 18th Beijing International Auto Show on April 25.
Who is Xiangjie and what is the positioning of S9?
As the first model of Hongmeng's "third world", the Xiangjie S9 jointly created by Huawei and BAIC has attracted much attention. The earliest information exposure of this model came from the Ministry of Industry and Information Technology's declaration information last month,At the same time,Hongmengzhi industry released a series of official pictures of Xiangjie S9,Among them, there is no lack of comparison with Wenjie M9。
Judging from the official information, Xiangjie S9 is undoubtedly a high-end luxury flagship product. Its appearance not only demonstrates the in-depth cooperation between Huawei and BAIC in the field of intelligent mobility, but also demonstrates the determination and strength of both parties in creating high-quality and high-end models.
Judging from the information given at the press conference, Xiangjie S9 will be the first executive-level luxury flagship sedan of Hongmeng Zhixing. The new car reshapes luxury with intelligent technology and redefines the "new luxury car" with intelligent technology, which is expected to change the new pattern of the luxury car market. To put it simply, the role that Xiangjie S9 currently plays in the Hongmeng Zhixing system is the sedan version of the Wenjie M9. At this point, Huawei has officially played the card of "9 series double flagship".
Specifically, the length, width and height of the Xiangjie S9 are 5160mm× 1987mm× 1486mm (1498mm), and the wheelbase has reached 3050mm. In terms of design, it also follows the aesthetic principle of "extreme, pure and simple" of Hongmeng Zhixing, and adopts a new family design language. The new car also brings a new cosmopolitan colour palette, a new interpretation of luxury and aesthetics.
In addition, it can also be seen in the official picture of the new car that Xiangjie S9 adopts a series of Huawei black technologies such as electronic exterior mirrors, which are supported by Huawei's full-stack intelligent technology.
Will the S9 be a dark horse in the luxury car market?
At present, there are not many 500,000-level new energy cars in China, and the launch of Xiangjie S9 is expected to fill this market gap. After the success of the M9, many high-end users are looking forward to such a "sedan version of the M9", this market segment not only objectively exists, but also has a strong demand.
For new energy vehicles, going to high-end with technology is a feasible road that has been proven successful. Judging from the current information, Xiangjie S9 may be equipped with the most advanced core technology and equipment from Huawei, which is enough to support its luxury flagship positioning.
In terms of the market, Xiangjie S9, as a model of Hongmeng Zhixing, can directly share Huawei's store resources all over the country and sell it together with Wenjie M9. From this dimension, the mutual linkage effect of "Huawei9 series dual flagships" may be able to drive the enjoyment of the worldS9 to open up the concept of consumer cognition for the first time, and Huawei's accumulation in the marketing field in the past will also help "9 series dual flagships" to form a dimensionality reduction strike.
Prior to this, Huawei Hongmeng Zhixing has run a successful model. When Chery or Cialis cooperated with Huawei, Huawei led almost everything from product definition, technology research and development, to production process. This cooperation model can give full play to Huawei's capabilities to the greatest extent, and also allow its models to have very hard-core strength from the beginning of their birth.
In this context, the launch of Xiangjie S9 can be said to be more opportune, and the sales in the future market can be expected.
Write at the end:
There is no doubt that the main theme of China's development is to realize the upward movement of China's automobile industry with new energy. Among a large number of new EV manufacturers, Huawei Hongmeng Zhixing has essentially explored a successful development path. The arrival of the Xiangjie S9 may help Chinese brands complete an unprecedented subversion in the 500,000-level luxury car market, and also add new momentum to the upward trend of Chinese automobiles.