THE COLOR RUN IS KNOWN AS "THE HAPPIEST 5KM RUN ON EARTH". Regardless of age or boundary, participants were tossed from head to toe with a coloured powder made from natural corn flour through different coloured stations during the run. Because of its healthy and happy running form, the Rainbow Run has been loved by sports enthusiasts all over the world since its inception.
On April 20th, Midea Washing Machine joined hands with Rainbow Run China to start an unforgettable Rainbow Run fun journey with the majority of runners in Beijing Garden Expo Park.
At the event site, the runners not only felt the unique charm of the rainbow run on the 5-kilometer track, but also experienced the powerful functions of the Midea Genki series pure flat fully embedded washing and drying set (hereinafter referred to as Midea Yuanqi washing and drying set) and Midea Qingfeng Mingyue PRO washing and drying all-in-one machine at close range in the Midea Genki Rolling Washing and Drying Experience Station.
The dopamine secretion brought about by exercise is certainly exciting, but after exercise, clothing is stained with a lot of sweat, dust and germs, and needs to be cleaned promptly and thoroughly. Sports clothing is mostly worn close-fitting, the fabric is soft and light, the color is beautiful, and it also has a certain functionality, if the washing and care method is improper, it is easy to accumulate health hazards, and even cause fabric damage, and the classification of hand washing is time-consuming and laborious, these are the laundry problems that plague runners.
Midea washing machine brings a new upgrade to the way of washing and caring for sports clothes, efficient sterilization and odor removal, and you can also be full of vitality after exercise, so you don't have to worry about washing and caring for clothes.
Cross-border cooperation opens up a new situation in marketing, and the function orientation locks the target circle
The cooperation between Midea Washing Machine and Rainbow Run China aims to encourage "crispy young people" to exercise, get rid of the crispy state and enjoy the fun of life. In addition to running on the track, Midea Washing Machine has also prepared a variety of interactive games and peripheral gifts around the theme of #Crispy Skin, Unbreakable Defense, Vitality Fun Run#, from body to soul, all-round intimate care for "Crispy Young Man [MIDEA2]".
Last year, Midea actively practiced corporate responsibility, adopted Chongqing Zoo's giant pandas Yu Ke and Yu Ai for life, and launched a national treasure beautiful life plan to protect the healthy life of giant pandas.
On the same day, the energetic cute bear brothers and sisters also came to the scene to spend a good time with the runners. Yu Keyu loves to be cute and cute, and the "whole work" is continuous, attracting runners to take a group photo. Their hot dance also attracted everyone to follow, and the joyful atmosphere continued to spread on the scene. In the bubble ocean bathing area, no matter how old or young, everyone can unleash their nature and follow Yu Keyu love to roll in the ocean of vitality.
Another crowded check-in point is the Midea washing machine Vitality Rolling Washing and Drying Station. Here, the display of Midea's Yuanqi washing and drying set and Midea's Qingfeng Mingyue PRO washing and drying all-in-one machine can be used by runners to experience their washing and drying functions. Runners who receive a random hand card from Yu Ke Yu Ai can also participate in the Colorful Vitality Roller Run Challenge to win fun vitality gifts.
Through product display and interaction, the young and healthy image of Midea washing machine brand is deeply rooted in the hearts of the people, full of science and technology, and the more humanized product characteristics have been recognized by the participants.
Medical-grade cleaning and care, a new benchmark for sportswear washing and care
In the exclusive area for color powder cleaning set up at the site, runners can enjoy the "refreshing attack" of the vitality shockwave, and after quick cleaning and hot drying, even if they are full of color after running, they can also go home clean and dry.
Such a refreshing feeling can also become a daily experience at home. Midea's Genki Washing and Drying Set is upgraded to non-porous sterilization washing 2.0 to eliminate the flow of water from the inner and outer cylinders, so as to achieve mixed washing of clothes without pollution. Problems such as sweat, germs and stains are solved. COCO Vitality Stick 2.0 Cleaning and Caring Vitality Stick dechlorinates and softens the water, which prevents the color of the clothes from being colored at the source, and the fabric of the clothes will not harden due to frequent washing, so that the sports equipment is comfortable and the exercise state is full. COCO Vitality Stick 2.0 bakes the Vitality Stick to release phytoncide, effectively removes the odor of clothes, avoids social embarrassment, freshens clothes, and makes exercise more comfortable.
Midea's Yuanqi washing and drying set has reached the special washing and sterilization rate of ≥99.99% for medical grade, and the special washing and sterilization rate for medical grade of dryer is >99.9%, reaching the Zhongwei Security standard (also known as the "medical grade special washing standard"), and has obtained the fungal removal, bacteria and virus removal certificates certified by Zhongwei Security medical grade. Midea's Vitality Washing and Drying Set and Qingfeng Mingyue PRO All-in-One Machine are also professionally recommended by Dr. Chunyu, and multiple technical guarantees to achieve "intimate clothing, vitality protection".
It solves the problem of laundry care, and makes it easier for "crispy young people" to pursue the happiness brought by sports. The Yuanqi live broadcast room opened an outdoor special session to discuss the coolness of sports and the unhappiness caused by unwashed clothes with online and offline "crispy young people". In the quick Q&A session of random interviews on the spot, everyone blew up the crispy moment of their usual exercise, and also said that after the experience of Midea's Vitality Rolling Washing and Drying Station, they found that a more efficient and healthy way of washing and caring for clothes can further improve the quality of life.
Guarding the "crispy young man" Midea uses the power of science and technology to create a colorful future
The cooperation between Midea Washing Machine and Rainbow Run China accurately locates the pain points of people in the sports circle in washing and caring for clothes, highlighting the sterilization and deodorization functions of Midea's Yuanqi Washing and Drying Set and Midea's Qingfeng Mingyue PRO Washing and Drying All-in-One Machine, as well as the characteristics of ultra-large capacity, intelligent control and appearance design that are more in line with the needs of young people's lives. The brand image of Midea washing machine with leading technology, fashion and quality of life is implanted into the minds of sports enthusiasts.
Midea broke the idea of washing machine marketing focusing on indoor scenes such as families, and took product functions to cut into the needs of sports clothing washing and care as a breakthrough, combining offline sports experience with online multi-channel communication. The cross-border cooperation between Midea washing machine and IP in the sports field enriches the form and interest of the activity, and also expands the brand application scenarios and target groups, so as to achieve the "1+1>2" effect of Midea washing machine + rainbow run.
In the future, Midea washing machines will continue to gain insight into user needs, and continue to innovate from technology iteration to marketing methods, so as to bring users a more comfortable and beautiful life experience.