You've heard of Douyin's funny and popular Internet celebrity Brother Xiao Yang, and you've heard of the popular star Qi Wei, but have you heard of Meng Yuezhen, the yeast of the real estate industry? She is the CEO of Beijing Anju Good House, the chairman of Hong Kong Shiju Information Consulting Co., Ltd., the chairman of Beijing Fangzhixing Internet Technology Co., Ltd., and the head IP real estate yeast of the real estate track with 5 million fans.
Have a wish, take the dream as the horse, and create a new era of self-media real estate marketing. Under the development trend of today's times, the Internet celebrity industry has risen rapidly, and many people have stood on the cusp of the times and changed their fate. However, in reality, not all Internet celebrities can be satisfied, the quality is uneven, and undesirable phenomena emerge in endlessly. In the surging sea of the Internet, a young woman named Meng Yuezhen has become a popular Internet celebrity with her keen eyes, sincere smile and professional knowledge of home purchase. And her popularity is not accidental. In the face of the epidemic and the property market depression, there are few home buyers, and sales performance has fallen off a cliff, and no one can predict when this wave of cold winter will pass. After blindly waiting for everything to be abandoned, Meng Yue tried his best to overcome public opinion and decided to switch to new media platforms and start a new business with real estate self-media live broadcast. After step by step, constantly adjusting and mining online customer demand points, and gradually interacting better with the audience, with her solid skills and advanced vision, Meng Yuezhen soon became the IP with the fastest and most real estate realization on the whole network. After "real estate yeast" Meng Yuezhen became famous, as soon as she started the live broadcast, at least 1 000 groups of inquiries popped up on Douyin's "Little Windmill", which is a traffic entrance worth 3 million yuan according to the calculation of the customer acquisition cost of 3,000 yuan per traditional real estate agent. Meng Yuezhen also lived up to expectations, selling 400 million yuan in 1 month and 1 billion yuan in 3 months. Now, Meng Yuezhen has opened a special sales course for real estate bosses, and almost everyone in the real estate industry knows about it.
There are ideals and responsibilities, from traffic breakthroughs to industry brand building. It can be said that now the "real estate yeast" Meng Yuezhen is not a pure successful person, but a brand shaping and benchmarking. Before the explosion, she has been engaged in real estate sales, providing high-quality services for thousands of households, standing in the perspective of the public, from the perspective and situation of each household, tailor-made sales of houses, and not blindly pursuing sales, truly serving the people and thinking about the people. She has become friends with many old customers, and everyone is very satisfied with the listings she has recommended, which solves the different needs of different people. She took the lead in adopting the self-media marketing model, and before she developed the real estate market online, no one could have imagined that real estate, a "down-to-earth" real estate industry, could also make an astonishing sales of 1.2 billion yuan in four months through online platforms such as Douyin. The high-quality content has successfully gone out of the circle, and up to now, the live broadcast e-commerce business has become the company's core business and has entered a stage of stable growth. On March 15, 2022, at the "New Opportunities for Traffic, New Ecology of Value - China Real Estate Research Institute ICR 100 Cities and 100V Plan Kick-off Meeting", Meng Yuezhen said that the most difficult thing in sales is to make customers trust, and traditional house sales, traditional marketing, and traditional intermediaries cannot easily open trust. But this can be achieved on Douyin, because we are experts ourselves, and we can go from passive to active. Platform traffic competition has become the focus, user value operation has become the successor driving force of real estate growth, and the future network growth space depends on the expansion of user value.
The original intention remains the same, giving back to the public, and serving tens of millions of families with professional knowledge. Meng Yuezhen is not only beautiful, but also loves her career, in an industry field from a novice to an industry benchmark, she has experienced learning, challenges, restructuring and pressure that ordinary people can't insist on, and has failed and been frustrated many times, but she has always maintained her original intention. Her popularity has become a high-profile figure in the real estate industry. Her fame has not changed her original intention, she still insists on public welfare to help people buy houses, and recommends suitable housing for many people in need for free. Real estate yeast with high-quality "knowledge to buy a house", appeared all over the country to analyze the population, GDP, housing prices, core business districts, etc., recommend high-quality value-added housing, the content out of the circle to buy a house just need knowledge content has been more and more widely recognized, and has been widely responded to among Douyin users. She also began to use her influence to make more contributions to society, and in her short videos, she used her actions to promote positive energy and convey true feelings.
Focus on the future, continue to move forward, and help the development of the industry with a circle-breaking attitude. Meng Yuezhen has been deeply involved in the real estate industry for many years, but she is not limited to the real estate industry, she is actively looking for a breakthrough in line with social development and the industry trend. She integrates and adjusts years of work and entrepreneurial experience, combined with the current development trend, to create an IAMG asset strategy, which will deeply analyze the issues of asset protection, asset selection, asset optimization, and asset layout, and is committed to empowering more Chinese families, reshaping the perception of asset management, providing them with professional and comprehensive asset appreciation advisory services, helping family wealth growth, and striving to become a lifelong asset advisor for every Chinese family. At the 2024 Dream Building Journey Appreciation Banquet, Meng Yuezhen said: It is necessary to let every entrepreneur learn to use trends, help them innovate bravely, let ordinary families learn to "choose" houses, let elite families understand asset allocation, let high-net-worth families look at global resources, let more laid-off professional real estate people successfully transform and find the motivation for lifelong practice, and let the concept and method of IAMG's asset strategy go to various cities across the country.
The success of people like Meng Yuezhen is not accidental, but they continue to work hard and constantly change tracks to challenge themselves. Behind every successful person, there is a real life story, and they all have different persistence and efforts. Through the Internet, they transmit positive energy and influence people's thoughts and behaviors. Their fame has not changed their original intention, they use their influence to promote public welfare, convey true feelings, and use their own way to create beauty in the online world. No one's luck comes out of nowhere. Only if you work hard enough, you will be lucky enough that the world will not fail every effort and perseverance, and can lead more people to look up to the stars.