Selling vegetables to send recipes, but also managing to choose vegetables to clean, recently the "mother-in-law service" in the market is on fire. Northern netizens who are accustomed to extensiveness also began to ask: "Is there such a service in our northern vegetable market?" ”
A reporter from Beijing Daily (ID: Beijing_Daily) came up with the answer through a visit to a number of vegetable markets in Beijing last week: "Yes." "This kind of mother-in-law service, although it is not yet popular in Beijing, is gradually becoming a trend.
serve
Sliced fish fillets pick shrimp lines into a specialty
Outside the East Fourth Ring Road, there is a Dongpeng Agricultural and Sideline Products Wholesale Market (hereinafter referred to as "Dongpeng Market"). Here, you can really find "mother".
The Outer Fatou of the East Fourth Ring Road was once famous for the "ghost market" of large willow trees that sold old goods at night. Nowadays, the "ghost city" is still there, and the players in Beijing City still like to go here to hunt for goods. The renovated Dongpeng Market has become the first choice for nearby residents to buy fresh food every day.
Dongpeng Market is not small in scale and has a complete range of operations, among which the most popular among residents is fresh. There are more than a dozen stalls selling aquatic products in the market. Zhang Xueli runs an aquatic stall, specializing in seafood, and fresh sea white shrimp are alive and jumping. "Come on, 32 (yuan) a pound." Next to the live shrimp pond, there are also chilled shrimp and even peeled shrimp. A frequent uncle, without asking the price, wrapped half a plate of shrimp in a circle: "All are chilled shrimp, just peeled out, go home and fry, convenient." ”
If you want white-seared live shrimp, Zhang Xueli's booth also provides shrimp picking services. His wife took a bamboo skewer in her hand and sharply picked it from the gap between the shrimp head and tail, and the shrimp line was smoothly withdrawn. A pound of shrimp, after picking the shrimp line, less than a minute. "Let's be honest, there are many people, it's busy, you ask to pick a shrimp line, you have to wait a while." Zhang Xueli said that now facing e-commerce competition, the vegetable market is a repeat customer, so they are happy to provide this fine work of picking shrimp lines.
Almost all the people who sell aquatic products in Dongpeng Market are people from Baiyangdian, Hebei. Zhang Xueli is, and so is Lao Liu, who sells freshwater fish next door. Zhang Xueli's "mother-in-law service" is to pick shrimp lines, and the old Liu family is a piece of fish fillet. Northern families generally buy whole fish, and carp, grass carp, and crucian carp are mainly braised or stewed. Southerners, who like to eat sauerkraut fish and boiled fish, need slices of fish. Lao Liu said that buying grass carp and blackfish at his home, if necessary, you can make a slice on the spot, about two minutes to finish one. It's just that when there are many people, you also need to wait.
The vendors in Dongpeng Market have formed a tacit understanding with customers, and this kind of refined service has become a common practice. In the pasta area of the market, there is a handmade dumpling shop that is always lined up. A warm reminder was posted outside the window: "Dumplings are slower because they are made by hand, so if you need to order in large quantities, please call." ”
Inside the window, several staff, a pinch of stuffing, a pinch of the skin, dumplings, wontons, now packed and sold. The reporter counted, there are 15 kinds of fillings for the dumplings provided here, 5 kinds of fillings for wontons, and there are meat and vegetarian dishes. A young man who often buys dumplings said: "Anyway, it is much better than the frozen dumplings in the supermarket." ”
The staff of the dumpling shop said that the pace of life is fast now, especially the young people who are alone, it is not easy to eat a bite of hot dumplings at home, so they think of the business of selling fresh bags. Flour is made from top-of-the-line Loop snowflake flour and pork is front leg meat. The dumplings are wrapped and embedded in the small boxes one by one to prevent stickiness during the process of taking them home. Customers can also take away balsamic vinegar, chili oil and garlic puree for free. This service can be said to be quite "spoiled".
characteristic
Bring the southern style to the Beijing market
About 15 kilometers southwest of Dongpeng Market, there is a pork shop in The Hongde Liyuan Market in Yizhuang Development Zone, and the service is also very detailed.
The reporter saw that the female clerk here cut a rectangular piece of pork belly thinly into slices. An old couple stood in front of the butcher's shop and waited, one piece, two pieces... Until about 30 slices were cut, the old man stopped: "Girl, almost, enough." "The female clerk bagged the sliced meat separately, and the remaining uncut pork belly was peeled, and the meat and skin were separately bagged. Regular customers who frequent the shop are full of praise for the service of the butcher's shop. Some customers also recommended: "In winter, you can try the sausages and incense they pour from home." ”
The male clerk told reporters that in about 10 days, you can process the sausage, buy meat for free processing, only charge the seasoning fee, in previous years it was 3 yuan a pound, this year to see if the price of the seasoning has risen, then it will be determined.
From Yizhuang to the north, to the vicinity of Dahongmen, there is a Dan Majesty Hua small commodity market, which has now been transformed into the Dan Majesty Hua Life Exhibition Center. Three years ago, a XinjiangNan convenience service center was opened, which is known as the "southernmost" vegetable market in Beijing.
South means south, and the merchants in the south of the Xinjiang River are all Wenzhou people. Their initial service targets were mainly Wenzhou compatriots who were engaged in clothing business near Dahongmen. However, with the transformation of the clothing wholesale market and the relocation of clothing merchants, Wenzhou vegetable vendors in the south of the Xinjiang River gradually began to turn to serve local residents. The southern characteristics of the market are still maintained, and therefore attract a lot of punching cards to the south and north.
Sister Lin was peeling edamame while talking to familiar customers, and many dishes in her vegetable stall had been carefully processed. Edamame, broad beans, chestnuts, all dehulled. The most rare are small potatoes and taro, which are also peeled and soaked in water to prevent oxidation and keep them fresh and smooth. This kind of treatment, which is very rare in Beijing, has highly restored the "mother-in-law service" in the south. "This is more common in our southern market. Because, in the past, it was sold to fellow villagers, and it was the same. Now it is preserved, and the customer buys it home for convenience under the pot. Lin Jie said that many details of the market have retained the characteristics of Wenzhou.
Xu Ge, who sells dried goods, has a freezer of Wenzhou specialty seafood, cuttlefish, eel, dried shrimp of various sizes. The yellow mud snails that are difficult to find in the Beijing market are also sold here. "There are some old Zhejiang people who have lived in Beijing for many years, and they specifically came to me here to buy. Of course, now more and more locals also like to come and taste it. ”
feel
The wet market has a neighborhood-like cordiality
In the morning, the Jinlongtan Garden Vegetable Market is very lively. Grandpa and Aunt pulled the car to buy a car, shuttling between fresh fruits and vegetables, meat, poultry, eggs and milk. They prefer to call it the "Longtan Morning Market", as it has been called for decades.
The Longtan Morning Market on the north side of Longtan Park has a new look after renovation, and the reporter rushed to visit here on the saturday morning when the most people were the most crowded, and as soon as he entered the door, he was greeted with enthusiastic shouting and greeting. "Yanqing's local tomatoes, the taste of childhood." "Local six-leaf eggplant, old varieties, delicious." "Xinjiang beauty refers to, gaga sweet."
These precise descriptions of the goods are not only "voice broadcasts", but also written by the vendors on the small cardboard in front of the vegetable stalls. "Sometimes there are too many people and the voices are too noisy to hear. Look at the words on the cardboard, clear. Uncle Zhao, who often comes to visit, said that with the cardboard prompts, it is clear at a glance.
Decades of morning markets, decades of grocery shopping habits, decades of old friendships. Buy oranges here, you can try them first, buy less, it's okay to pick cooked ones. "Buy less, eat better and buy more." "Okay, let's go first." Buy abalone here, needless to say, the vendors personally deal with them one by one, rinse them with shells and meat, and bag them to the old patrons. "You take it home and steam it." "Hey, thanks." Here, I didn't find the "mother-in-law" service that was hotly discussed on the Internet, but there was a kind of neighborhood-style cordiality.
point of view
Refined services are becoming a trend
Sheng Qiang, associate professor at the School of Architecture and Art of Beijing Jiaotong University, has been researching Beijing's vegetable markets for many years. In his view, in Beijing's vegetable market, providing refined services is currently an informal service behavior, "many vegetable markets are doing repeat business, regular customers do not have to ask, vendors will also deal with you." If you are a raw customer, ask and the vendor will also help. In addition, he feels that the difference between the vegetable market and the supermarket is that it can communicate, "the supermarket intelligent service, people communicate less." Wet markets, customers and vendors, can get to know each other through communication. Service is also more refined through the exchange between buyers and sellers. ”
Lai Yang, executive vice president of the Beijing Business Economics Association, does not believe that the difference between the north and the south will cause a difference in service quality. He analyzed that in the past, the northern fresh food was limited, the climate was cold, which was conducive to food preservation, so the habit of buying more and saving more was formed; while the southern fresh was rich and the climate was warm, which was not conducive to food preservation, so the habit of buying less and saving less was formed. Now the planting technology and logistics capabilities have been greatly improved, a large number of people in the north and south have flowed, and the northern vegetable market has also developed to refinement. "We in Beijing, young people are small family, the pace of life is fast, and they need more refined services. In the face of fierce competition, the vegetable market has gradually realized that refined services are an effective way to enhance competitiveness, and it will also be a trend. ”
Source Beijing Daily client reporter Sun Yi
Producer: Tong Shuquan
Intern Editor: Qian Xuanpan
Process Editor Wu Yue