The Golden Age of TV People: Change and Choice
In the first decade of the 21st century, television was undoubtedly at the heart of home entertainment. When night falls, the family sits around the TV, which is a true portrayal of countless Chinese families. However, over time, this scene was gradually replaced by "swiping the phone". Television, once the media hegemon, is facing unprecedented challenges.
When the news of less than 30% of TV start-up rates rushes to the hot search, we can't help but ask: Is the golden age of TV really over, and what caused this change?
The advancement of technology is undoubtedly the biggest driver. The popularity of smartphones and tablets allows people to watch their favorite content anytime, anywhere, without being limited by fixed broadcast times and channels. In addition, the rise of Internet platforms has provided unlimited space for content creators, and various online variety shows, short videos and other content forms have emerged in an endless stream, attracting the attention of a large number of young audiences.
But the impact of technology is only an external factor, and the deeper reason lies in the rigidity and closure within the TV industry. For a long time, the operation model of TV stations was relatively closed, and they had the absolute right to speak in the production and broadcast of content. However, this model largely limits innovation and diversity, making viewers gradually lose interest in traditional TV.
At the same time, the profit-seeking nature of capital has led to a large number of advertisements being invested in Internet platforms. The decline in traditional TV advertising revenue has made it more difficult for TV stations to operate, which in turn has affected the salary and career development of employees. Against this backdrop, many TV people are starting to think about their future, choosing to leave the industry or look for a new direction of development.
Among them, the stories of Yu Meng and He Zhen are the most representative. As TV people with rich experience, they have all paid sweat and hard work for this industry. However, in the face of changes in the industry and their own career difficulties, they chose different paths. Yu Meng chose to quit naked and devoted himself to the field of live broadcast e-commerce, while He Zhen became a freelance filmmaker and bravely met the challenges of society.
Their stories teach us that in this era of change, TV people need to be perceptive and adaptable. Only by constantly learning, innovating and trying can we be invincible in the fierce competition.
Of course, we can't ignore those who stick to the traditional TV industry. They may face greater pressure and challenges, but it is their hard work and dedication that keeps the industry alive. Their stories also deserve our respect and attention.
However, the reality is harsh. As TV start-up rates continue to decline and advertising revenue declines, many TV stations have had to face the fate of shutting down or restructuring. This has undoubtedly brought a huge impact and change to the entire industry. Many practitioners have been forced to change careers or lose their jobs, while those who stick with the industry are facing unprecedented stress and uncertainty.
In the face of such a predicament, we can't help but ask: Does the television industry still have a future? Can it find its own position and development space in this era of change? This is not only an issue of the industry, but also an issue related to the cultural life of each and every one of us. Because no matter how the times change, we can't lose the memories of those TV shows and images that accompanied us growing up. #See each other in the headlines##I want to be in the headlines##Local Got Talent Program##历史#