Only 1.89 million in 7 hours of release, Bao Bell's new film suffered a setback at the box office, with a cost of more than 100 million, and there was no hope of recovering the cost

On Friday, January 12, the mainland market ushered in 10 new films.

In previous years, January was an unpopular period, after all, at this time, the Spring Festival blockbusters began to be promoted, and the popularity of the market was basically snatched away by those Spring Festival blockbusters, for example, Jia Ling officially announced that she had lost 100 pounds, and the news that the new film "Hot and Hot" was set for the Spring Festival completely stole the limelight of this week's new films.

Only 1.89 million in 7 hours of release, Bao Bell's new film suffered a setback at the box office, with a cost of more than 100 million, and there is no hope of recovering the cost!

Although 10 new films premiered, only "What's in the Zoo?" starring Bao Bell and the Hollywood blockbuster "The Beekeeper" made it to the top three at the Japanese box office.

As of 7 o'clock on January 12th, Dapeng's "Annual Meeting Can't Stop" broke 3.45 million at the single-day box office, defeating the siege of new films with an absolute advantage and maintaining the position of the single-day box office champion, the cumulative box office of the movie has exceeded 637 million in 15 days of release, and it is predicted that it will be able to surpass the 670 million box office of "Twinkle Twinkle Twinkle Star" this weekend, and finally win the box office championship of new films on New Year's Day.

Judging from the current box office situation, this weekend's new films may not be able to pose a threat to "The Annual Meeting Can't Stop".

Then the daily crown of "The Annual Meeting Can't Stop" should be able to continue to be released on January 19 Aaron Kwok's "Temporary Robbery", and even with the current pre-sale popularity of "Temporary Robbery" is not high, the two movies can still be evenly divided, and Dapeng will most likely rush to the box office of 1.2 billion this time, breaking the box office record of the movie starring him, and making "Pancake Man" truly a thing of the past.

"What's in the Zoo?" was released 7 hours and had a box office of only 1.89 million.

Bao Bell's "What's in the Zoo?" is undoubtedly the strongest lineup in this week's new film, in addition to Bao Bell, there are also Song Xiaofeng, Pan Binlong, Jia Bing, Wei Xiang, Chang Yuan, Wang Qianyuan, Xu Zhisheng and other comedy stars, as well as tens of millions of fans, Internet celebrity Tang Ren Little Brother cameo.

Unexpectedly, the movie was cold and the box office was frustrated.

The proportion of films scheduled on the first day of the film's release is only 12.3%, which shows that the theater chain is not optimistic about the box office prospects of this film, according to the current trend and the media's prediction, the probability of "What's in the Zoo?" breaking 100 million at the final box office is extremely low, and it is very likely to stop at the box office of about 50 million.

According to online reports, the cost of "What's in the Zoo?" exceeds 100 million.

With the salary of so many stars plus the purchase of Korean copyrights, the cost should not be large, so I am afraid there is no hope for the return of the movie.

Why?

This may be the bitter fruit of Bao Bell's continuous bad movies in recent years.

"What's in the Zoo?" is a remake of the Korean comedy "Secret Zoo", not that the remake is a bad movie, but Bao Bell has remade too many classic works over the years, and was even jokingly called a professional in the sinicization of Korean films by netizens.

As of 7 o'clock on January 12, the single-day box office of "The Beekeeper" was 1.7 million.

Hollywood's first blockbuster at the beginning of the year, this gimmick may be worth 100 million box office in the previous mainland market, but unfortunately after the loss of armor in 2023, Hollywood has completely lost its appeal in the mainland market, even if there is a golden sign of Jason Statham's action movie, this "Beekeeper" accounted for only 8.3% of the first-day film schedule, which is not as good as "What's in the Zoo?".

It is predicted that the final box office in the mainland will be around 50 or 60 million.

The minimum box office is zero, and most of the new films this week have become cannon fodder.

In addition to "What's in the Zoo?" and "The Beekeeper", there are also 8 new films premiered this Friday, including "Heavy Rain", "Extreme Wonder" and "Night Falls".

It's a pity that most of the new films are extremely dismal at the box office.

In 2017, Bu Sifan's self-written and directed "The Great Protector" was released, and the movie's reputation was polarized, with 367,000 people on Douban scoring a high score of 7.8, but ordinary audiences had a bad review, the reason is very simple, "The Great Protector" is a real adult-oriented animation, and at that time, "Nezha's Demon Boy Descends" has not yet been released, and the audience generally believes that the cartoon is for children.

can imagine how embarrassing it was when the audience walked into the cinema with their children to watch "The Great Protector".

However, the movie still received strong support from many fans in the later stage of its release, and the final box office approached 90 million, a proper little dark horse of the cartoon that year, the new animated film "Heavy Rain" premiered on January 12 after 6 years, and the box office of the first day of the movie was only 790,000 as of 7 o'clock, accounting for only 5.8% of the film schedule, I don't know if I can replicate the counterattack miracle of "The Great Protector" this time.

There is nothing to say about the remaining new films on January 12th, the attention is extremely low, and the box office is worse than the other.

The box office of "Extreme Strange Aid" directed and acted by Snow Village was 7,400 on the first day, 16,000 on the first day of "Under the Tree in the Deep City", 330,000 on the first day of the romance film "Your Promise", and the box office of "The Overlap of Love" was only 127 yuan on the first day, etc., and there is even a new film "Xingyi Hero", which is not scheduled in the cinema, and the box office on the first day is zero!

Although there are many new films in January this year, the popularity of the schedule has not risen, which can't help but worry about the box office prospects of blockbusters such as "Temporary Robbery" and "Flower Thousand Bone" next week.