The top labels in the drama market at the beginning of 2024

Rhino Entertainment Original

Text: Shen Wanting Editor: Pu Fang

This year, the market battle for the top drama labels came earlier than last year.

The "Flowers" effect is still continuing, but the drama market at the beginning of 2024 is not only "Flowers". When looking at the popular dramas on major platforms, you will find that the three veteran drama companies of Noon Sunshine, Huace Film and Television, and Ningmeng Film and Television have taken the lead in "debuting", and "preemptively" with three works with different themes.

The "starter" of the "Big Three" drama labels

The first to appear is the urban romantic light comedy "You Have Today" produced by Ning Meng, which was broadcast on Youku on January 4.

Urban romance is one of the tracks that Ningmeng has focused on in the past two years, and its relevant person in charge has said in a public interview that he will look at "the ultimate unique CP character design, the most provocative emotional value, and the emotional ecology and values of the young generation" in the selection of the project. For example, last year's word-of-mouth "Love Only" is regarded as a "clear stream" paradigm on multiple creative cuts such as youth, emotion, and small character narratives, and its daily soothing and down-to-earth life is especially praised by young audiences.

"You Have Today" focuses on light comedy romance dramas, trying to explore the ideal love concept of Generation Z youth through the romantic love and collision of views between the male and female protagonists, and organically integrates comedy, CP sense and reality, while grasping the relaxed and cheerful tone of the sweet drama, it explores more diverse genre elements and content value. After more than a week of hits, the popularity of the show has steadily increased, and the popularity value of Youku has exceeded 8500, and the popularity ranking of TV dramas on Maoyan is also in the forefront.

Noon Sunshine's "The Years of the Great River" (hereinafter referred to as "The Great River 3") and Great Aim "Our Translator" both chose to be launched on January 8.

The noon sun, which has not had a strong sense of presence throughout 2023, has come up with sincerity at the beginning of 2024. As one of the most successful drama IPs created by Noon, the "Big River" series has accumulated a wide range of audience bases, and this final chapter carries the high expectations of the audience and the market. The return of the original cast, the blessing of the "golden" production team, and the continuity between the trilogy all put on an "insurance" for the quality of the show in advance.

Judging from the current word-of-mouth, the premiere of "Dajiang Dahe 3" withstood the audience's "trial". "The ceiling of realistic themes", "People will fall in love with Song Yunhui repeatedly at different ages", "After waiting for three years, it still tastes"...... In Douban's drama reviews and short reviews, most netizens gave a rating of 4 stars and above. The ratings performance of the TV side and the popularity of the whole network are also on the rise.

Last year, Great Aim detonated the New Year with "To a Windy Place", which provided another solution to the urban theme with the style of "pastoral healing", and later launched dramas such as "Three Points", "All the Way to the Sun" and "Spring Warm Sun" to open up more subdivisions of the urban genre. This year, the first work that Great Aim came up with was also from the urban track - "Our Translator", and the broadcast platforms still chose Hunan Satellite TV and Mango TV.

The story background of "Our Translator" focuses on the translation industry from the perspective of the "new era", focusing on "double A" love relationships, both romantic and sweet love, and professional ideals that struggle side by side, Song Qian and Chen Xingxu's sense of CP has become the focus of heated discussions among netizens. Since its broadcast, the show's popularity on the whole network has been remarkable, and it once ranked among the TOP3 on the lists of Maoyan and Guduo.

In 2024, who else are they seeded?

There are "starters", so the follow-up reserves of the three drama companies are not in place? What other "seed players" do they hold?

As early as more than a month ago, Ningmeng officially released the 2024 drama list containing 16 works, covering five major tracks: reality, suspense, romance, costumes, and innovation.

First of all, it has always been regarded as the core advantage of Ningmeng's realistic track, including the sequel to the popular topic "Thirty Only 2" that accompanies the growth of new urban women with female group portraits; There are also medical themes such as "Asking Heart 2" and "Flying Knife" that take care of all aspects of social life with medical stories, among which "Asking Heart 2" can continue the word-of-mouth popularity of the previous work is worth paying attention to;

In terms of suspense and romance tracks, Ningmeng has launched 3 key dramas each, among which the suspense drama "Crime Hunting Guide 2" should be the project that attracts the most attention from users, and the success of the first part has raised the expectations of the sequel, and it is reported that the depth of the topics in the unit case in the second part will be upgraded. The 4 works in the costume track are both female and male, and the original and IP adaptations go hand in hand, which can be seen Ningmeng's determination to vigorously reshape ancient costumes, among which "Yi Nian" of the "Yi Nian" series "Yi Nian Jiangnan" in cooperation with screenwriter Zhang Wei is also in the film list. In addition, the fantasy adventure drama "Ten Days End" in the innovation track is the TOP1 of the total reading list of tomato novels, and the film and television adaptation has attracted much attention.

Noon Sunshine, with the halo of "boutique", may regain its head influence in the national drama industry in 2024. If nothing else, in addition to "Dajiang Dahe 3", Noon Sunshine will launch dramas such as "Difficult Manufacturing", "Alley People", "Mortal Song", "In the Name of the Son" this year, and the broadcast platform is all over the four long video platforms of Aiyou Tengmang.

It is not difficult to see that Noon Sunshine will continue to delve into the field of realism and the adaptation of serious literature. Specifically, the era business war drama "Difficult Manufacturing", which will be broadcast on iQiyi and Tencent Video, is adapted from Anai's novel of the same name, with a background spanning 1998 to 2008, telling the story of the manufacturing industry surviving in the cracks between policies and markets. The starring roles of the play include Zhang Xincheng, Song Zuer, Wang Yanlin, Ren Chengwei, etc., and is directed by Li Xue, who has collaborated with Noon Sunshine in dramas such as "The Pretender" and "Surgery".

Another period drama "Alley People" is to witness the development and progress of the times from the perspective of three families in an alley in Suzhou at the end of the 70s of the 20th century. The play is adapted from the novel of the same name by Fantasy Works, the author of Rice, and is written by him, gathering Yan Ni, Li Guangjie, Guo Xiaodong, Jiang Xin, Fan Chengcheng, Guan Xiaotong, Wang Anyu and other new old popular actors, which will be broadcast on Hunan Satellite TV and Mango TV. In addition, "Mortal Song" and "In the Name of the Son", which are both urban themes, will land on iQiyi and Youku respectively, and will discuss realistic topics such as North Drift, second child, and family education.

Great Aim has always won by quantity, and occupies a place in the 2024 drama series list of CCTV, David TV and several major long video platforms, covering themes such as ancient costumes, reality, urban, suspense and other fields.

The head project in the costume drama is "National Colors", which has in-depth cooperation with Mango, and is full of expectations from the IP volume, starring lineup to the behind-the-scenes team. The play is adapted from the novel of the same name by Yi Qianzhong, a starting point reading writer under China Literature Group, and has been featured on the homepage of the starting point girls' website, and has received tens of thousands of collections, clicks and recommendations. And one of the biggest highlights is the cooperation between Yang Zi and Li Xian after "Dear, Loved", and the director of this play, Ding Ziguang, has also directed many works such as "In the Name of Family" and "Going to a Windy Place" produced by Huace.

In addition to "The Glory of the Country", Great Aim will also cooperate with Yang Zi in the urban emotional topic drama "Chenghuan Ji", which will appear in the 2024 CCTV drama list and Tencent Video list at the same time. Adapted from the novel of the same name by Yi Shu, the "Three Wonders of Hong Kong Literary World", the combination of Yang Zi and Xu Kai, and the much-watched female topic, all kinds of elements seem to indicate that this is another "hot search physique" drama. In addition, "You Are More Beautiful Than Starlight" and "Please Fall in Love with Me Like This" in the urban track were broadcast on Tencent Video, Mango TV and iQiyi respectively.

The suspense track of "Imperative" is worth paying attention to, the drama is the first domestic prison investigation-themed anti-crime TV series, adapted from the famous realist writer Zhang Ping's "Golden Shield Literature Award First Prize" award-winning novel "Ambush on All Sides", which is called "the ceiling of domestic anti-crime and anti-corruption novels" and "the most shocking realistic novel" by readers. The show also appears in Youku's 2024 drama list.

From the content reserves of these three drama companies, it can be felt that the market competition in 2024 will only become more intense. Whether it is a leading label with rich production resources and experience, a rising star that has emerged in recent years, or a novice "player" who is gearing up, there is an opportunity to leave a "name" in this year's drama series with high-quality content.

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