On January 10, 2024, Lotus MSG announced its 2023 annual performance forecast
The company is expected to achieve a net profit of 120 million yuan - 150 million yuan attributable to the parent company, from a bankrupt enterprise to today's profit of more than 100 million, Lotus MSG has achieved a gorgeous turn, let's take a look at the story behind this process.
Lotus monosodium glutamate is the most familiar is this 100g old packaging, 20 years ago, at that time, the lotus monosodium glutamate in China can basically be said to be a household name, is an indispensable seasoning for daily cooking, and later due to the emergence of foreign chicken essence, many businesses invited a group of pseudo-experts on the one hand to promote "monosodium glutamate is harmful and carcinogenic", on the other hand, to advocate the "natural" of chicken essence The final result is that compound seasonings such as chicken essence quickly replaced the position of monosodium glutamate in the Chinese kitchen, and the major restaurants once played the slogan of no monosodium glutamate as a selling point, and monosodium glutamate was basically silenced on the people's table, as a major production of monosodium glutamate, natural lotus monosodium glutamate is not spared.
It was not until 1999 that the mainland completed the long-term toxicological test of MSG and came to a safety conclusion consistent with the international community, that is, MSG is not carcinogenic. Compared with chicken essence, monosodium glutamate is cleaner, and chicken essence is actually monosodium glutamate, but it is monosodium glutamate with small ingredients, but it is not as pure as monosodium glutamate.
Later, with the continuous change of people's cognition, the situation of Lotus MSG has also been partially improved, especially in 2023, the unprecedented attention of Chinese domestic brands has made many domestic brands popular. Not only in the short term, it attracted a large number of users to place orders in the live broadcast room, but more importantly, the company eliminated the public's misunderstanding of MSG and achieved "rehabilitation" for the brand. On the 100g Lotus MSG combination alone, the sales volume has exceeded 1.6 million orders, especially after the Huaxizi 79 yuan eyebrow pencil incident, Lotus MSG launched a package of 79 yuan to buy 5 and a half catties of MSG overnight, which directly sent the brand to the hot search again.
There are many factors in the reversal of Lotus MSG, both accidental factors and inevitable factors, in the new situation, whether it is Lotus MSG and other domestic brands, there is still a long way to go!