Once upon a time, the camel was a mysterious legend that belonged only to middle-aged people, and the impulse to buy it could only be unlocked at a certain age. It's either the overalls of a Tibetan trekking tour guide, or it's a downgrade option for middle-aged men who see through consumerism and no longer pursue brands.
Who would have thought that this jacket brand, with an average price of 200 yuan, would be bought by young people this winter. Gone are the days of "the streets are full of false norths", and now the roads are full of real camels – "on any morning rush hour subway, there are more camels in it than in the desert." ”
It has even become a school uniform for college students/Source: @凌元
The camel you think is a camel that you can drown in the commuter army and play "black entertainment" when you put it on. In fact, its dopamine-colored jackets such as moonlight blue and desert pink have been out of stock across the network. There are too many people who want to buy camels, and even a large number of camel purchasing agents have been born.
The popular color number is out of stock / Source: @亦有烟
If the military coat is an improvisation option when you can't afford a down jacket, the camel jacket has become a replacement for the military coat. "I thought that two or three hundred military coats were already a winter subsistence, but who knew that the military coats could even be replaced, and they were also a brand with a head and a face. ”
In the eyes of young people, buying a camel is a guarantee of quality, "When you don't have too much budget and want to buy a camel with a slightly acceptable quality, you can meet 80% of your needs for 200 yuan to buy a camel." ”
Some people ridiculed that camels should only be suitable for outdoor scenes on buses, and even on motorcycles. But this kind of sincerity, which does not focus on any performance, has become a reason why young people must buy it-
"Most people buy outdoor brands with an illusory imagination, wishing they were going to ride a motorcycle on the Beijing-Tibet Expressway in the next second, or they were going to reload and hike to climb the snowy mountains. Instead of paying for a use that you can't reach, it's better to buy one that doesn't have any features in one step. ”
Camel was originally an outdoor brand from the United States, and most of the jackets in the store cost only a few hundred yuan. I thought that no brand of jacket I bought could escape the chain of contempt for outdoor brands, until you met a camel.
The internal purchase of camels will be capped at 200 / Source: @困困
I don't know if it's because the simple price of camels has become a protective color, and people can't bear to put it in the chain of contempt, or when they line the chain of contempt, they simply forgot about this brand. Camel consumers have never entered the whirlpool of contempt and contempt.
"The moment you put on the camel, that pragmatic and reliable temperament is automatically grasped. If you don't hold a document bag in your hand, you can't match the taste of state-owned enterprises brought to you by camels. ”
Source: @困困
While other outdoor brands are still playing the trick of hiding their logos in the corners to try to create a sense of mystery, only the camel's logo is getting bigger and bigger, and it almost fills the entire chest. "The temperament of camels is the same as that of people who buy camels, one has lost the brand baggage, the other has let go of fashion shame, and there is a faint relaxation that only cares about practicality. ”
It has been screened by middle-aged men's consumption concept and has been recognized, and it has become the biggest endorsement of camels "not fooling people". "Camels are a brand that my dad would only buy, and they can still be worn after more than ten years of making. Because it has been consumed by middle-aged men, you can't go wrong with how you buy it. ”
In addition, the price of camels is too low, which becomes proof that young people "do not wear fakes". "Its price is proof that it is not fake, and if you wear a certain bird and a certain side, you will be questioned as fake. But when you put on a camel, others will at most suspect that your purchase price is lower than his. ”
I can guarantee that the camel is real, but others can't guarantee that the bird is real
"Camels are like the most heartless honest people, and there are always some unexpected considerations. When a netizen was incense, he burned a hole in the camel's jacket, and was just about to go to the brand theory aggressively, but was extinguished by someone's sentence "Are you okay".
Source: @粘人小猫
Not only cheap, sometimes, the camel is also the most accessible star of the same style for young people. Zhao Zhaoyi, the "female college student who bravely entered the entertainment industry" in the flower youth group, wore a camel jacket to integrate into the star group, "both decent and not outstanding, in the case of not knowing what to wear, the camel is like a fashion airbag that can never go wrong." ”
On social platforms, many people are searching for the item number of this jacket
How earthy the camel jacket used to be, and how much it can handle young people now. "Mu Daise's main theme is a sense of first love in winter, and ice mist powder can handle the ballet style. As for the moonlight blue, it is exclusive to the pure female high school. ”
Source: @小羊别忘噜
The promotional pictures of other outdoor brands are all five big and three thick muscular men wearing jackets and hiking in the wild, "There is a kind of hardcore roughness, and I feel that I am a tough guy who is about to cross the snowy mountains." ”
The promotional picture of Camel's official website is a few young people with immature faces, "At first glance, there is no product performance, and the less performance, the more reassuring the price." ”
Source: Camel official website
Xiao Tian, a post-90s Beijing boy, is a loyal fan of outdoor brands. In the past few years of crazy pits, Xiao Tian threw tens of thousands of dollars into a bird, only to suddenly find that "the jacket that claims to be able to climb volcanoes and get drenched in torrential rain has never had a chance to practice it once when I buy it home." ”
The fashion trend is changing rapidly, and camels have once again entered the sight of young people, and Xiao Tian has also followed the trend into a few camel classics, "Don't look at the price marked on the official website as more than 500, you can easily get it as long as you need 199 to buy it." ”
Today, Tim regards camels as a "classic shell" for his daily commute, and it is indispensable to collide with people on the road. "If it's a bird, you're going to have to compare who is more expensive. But if you hit a camel, you will only have the calmness of encountering the same kind. ”
Some people even say that the camel "Black Samurai" color is the best medical beauty for men / Source: @ww
"Although the camel is very low in terms of price, it was also a brand of goods back then, no worse than anyone else. People think that the camel is dirty, but in fact, it is not it that has changed, but the mentality of their own consumption. ”
Not everyone in a jacket has to climb volcanoes and go through snowstorms, "I used to pursue the identity that the brand brings, and I felt that the camels my dad wore were more or less outdated. But now I understand that for an outdoor scene where only people go to work, there is no difference in the physical feeling of any brand. Sometimes when it rains, I put the camel directly on my head, and even the umbrella is saved. ”
Pomegranate, a post-95 girl from Beipiao, regards buying outdoor brands as a kind of "clothing stock speculation". "Once you buy thousands of brands, you can't help but treat it as a financial product and be ruthlessly manipulated by consumerism. Of course, I am happy when the price rises, but once it falls, it hurts more than stocks. ”
And because camels are so cheap, they have lost room to depreciate on second-hand platforms. Pomegranate once bought a camel down jacket last year, and the price at that time was only 200, and after wearing it for a year and then selling it, it could still be sold for 200.
Camels are cheap, but they retain their value
"If other outdoor brands want to buy cheap ones, they can only go to foreign friends to buy them on their behalf, and when you buy camels, you are buying channel goods. ”
A few months ago, Pomegranate took advantage of his annual vacation to go to Indonesia to climb a volcano, and before leaving, his friends were all familiar with the equipment and brand, only Pomegranate wore a camel jacket. "You wear one of those professional jackets that cost thousands of dollars, and after you climb up, you have to think about sending it back to the store for dry cleaning, or spending a lot of money on care. But you don't have to think about this problem when you wear a camel, you throw it away directly after climbing, and you don't feel distressed about two hundred pieces. ”
Like pomegranates, he wears a camel jacket as an "outdoor labor insurance", and there is also a post-00s guy who is studying in Beijing. Omori is majoring in agronomy, and he usually has to work in the fields, and for him, the camel jacket is his "work uniform".
No matter how dirty it is, it won't feel distressed/Source: Fang Shu'an's small piece of knife
"The reason is that it's cheap and durable. Not only is it warm, but I can go out to work without thinking about it, and this kind of sense of security that only a camel can give me. ”
When the migrant workers were still thinking about going to the university to buy college down jackets for students, college students wore middle-aged men's camels into school uniforms. Once, on the way to the eighth day of the morning, Omori saw that the black pressure around him was full of students wearing camels, "Eight of the ten men wore camels, and I thought I had arrived at Mount Tai at a glance." ”
For college students, camels are a decent choice that can be reached without having to spend all their living expenses, "The velvet liner can keep me warm for the winter." When others ask what brand this is, I can say that it is a brand without twisting, and that is enough. ”
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Omori also participated in a camel in-app purchase meeting, compared to other outdoor brands that have to be placed in the window to admire, but the camel jacket is directly placed in a cardboard box and piled on the ground to pick up at will.
"A jacket is two hundred, and the down jacket that is thick enough to spend the winter in the north will not exceed three hundred, and the kind of grand occasion that everyone is competing for even makes people think that they have arrived at the vegetable market. ”
Omori said that in the early years of camping, he went to the camel store and found a sign inside: "Camping in China has camels." Omori had a little more confidence out of thin air, "If all the equipment can be bought in camels, then camping is not a thing that cannot be climbed." ”
"No matter how fast-changing fashion trends are, the camel is like a standing still, honest mount that can carry you to any destination. ”