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Hot Plating丨Lei Jun: Xiaomi cars are in the γ stage of trial production ramp-up, and the pricing is "expensive for a reason"

On the eve of Xiaomi's automotive technology conference, Lei Jun, the founder of Xiaomi, publicly responded to netizens.

Lei Jun said that Xiaomi's first car was named SU7 because SU is the abbreviation of Speed Ultra. As for how to pronounce it, Xiaomi has also seriously discussed it internally, and in the end, everyone thinks that it is still called "Su Qi", which is as kind as calling a friend's name.

Hot Plating丨Lei Jun: Xiaomi cars are in the γ stage of trial production ramp-up, and the pricing is "expensive for a reason"

In addition, Lei Jun also mentioned that Xiaomi SU7 is in the trial production ramp-up stage, and it will take a few months for it to be officially launched, and there is no final decision on pricing, but it is indeed a bit expensive, but it is "expensive for a reason", and it will exceed everyone's expectations in terms of experience.

You tell me what to develop? Trams still need to be developed? Tesla has made its technology public, and everyone can copy it! The technology of the three machines is also open and transparent! What is the research and development? In the end, isn't it assembly? What he can develop is just the internal intelligent system... That's it! In terms of technological updating, Xiaomi can't do anything! It doesn't have this ability! Give it another ten years!

Does the tram still need to be studied? Tesla's technology is fully disclosed, and there are no patent restrictions on tramsAt present, what is Xiaomi researching? Is it more cost-effective to study how to assemble it? Can anyone tell me what Xiaomi is researching on trams. The technology of the three machines is fully public, and it is plagiarized in the end. Laughing to death When the Chinese people are pure leeks.

It's a must. The concept of Xiaomi mobile phone is not equal to Xiaomi car.

Xiaomi's ultimate high-end destination can only be electric vehicles, that is, new energy vehicles.

Lei Jun is the chosen son of new energy.

After all. The thunder word is electrified, and it has to be DC, and the military word with the car is still covered.

Isn't this the chosen son of new energy?

Hot Plating丨Lei Jun: Xiaomi cars are in the γ stage of trial production ramp-up, and the pricing is "expensive for a reason"

I don't know if it's because the car is expensive or cheaper, but I'd better reflect on whether my salary has increased over the years.

In the past, I thought that the car of more than 100,000 yuan was very good, more than 200,000 yuan can go to the second-line luxury, and 300,000 yuan can go to B BA; now I buy a car directly skipping the price of more than 100,000 yuan, more than 200,000 yuan is very cheap, more than 300,000 cost-effective and affordable bowls, more than 400,000 yuan have reached the middle and high configuration range, and then there is Weilai Great Wall BYD waiting.

The so-called "expensive for a reason",It's actually relatively familiar to users in the machine circle,The common expression of Xiaomi is to "rush to the high-end"。

"Cost-effective" is definitely not a casual talk, but the cost-effective ≠ cheap.

In terms of mobile phones, the Xiaomi 14 series and MixFold3 are cost-effective, but they are also flagship products and flagship prices.

For Xiaomi, who has suffered enough of low prices, building a car from scratch must avoid the previous behavior of throwing itself into the pit first. This is also in line with Mr. Lei's statement that "the mechanical benchmark Taycan Turbo, the intelligent benchmark Model S", obviously went to the high-end as soon as he made a move. In particular, such a product power may make competing products quite uncomfortable.

Hot Plating丨Lei Jun: Xiaomi cars are in the γ stage of trial production ramp-up, and the pricing is "expensive for a reason"

Look, the price of the M9 starts at 500,000, and the reservation has already exceeded 10,000, and other domestic new energy vehicles, ideal, and Weilai, are about 450,000, and they are also selling very well.

So you say that Xiaomi SU7 and other people's Porsche Taycan Turbo are really very similar Young people can't afford Porsche Taycan Turbo Grit their teeth Xiaomi SU7 is also reasonable It can't be priced at 19.9w, right?

How to say that the price starts at 349,000, which is also reasonable, after all, new energy vehicles are also cheaper than other new energy vehicles, right?

If you don't work hard, you may only be able to afford a BMW 3 Series, an Audi A4L, and a Mercedes-Benz C in the future, because these B BAs are much cheaper than new energy vehicles.

As long as the product power can really reach the corresponding level, then interested consumers will naturally be able to accept a higher price.

Of course, from the perspective of consumers, I still hope that Mr. Lei can persuade executives to let more people enjoy the better life brought by technology~

Hot Plating丨Lei Jun: Xiaomi cars are in the γ stage of trial production ramp-up, and the pricing is "expensive for a reason"

I have to convince the executives overnight, but it hasn't been released, there is a hot list, and this wave of marketing is indeed the first in Xiaomi.

In terms of size, Xiaomi SU7 is positioned as a medium and large sedan, with a length, width and height of 4997/1963/1455mm and a wheelbase of 3000mm, which is comparable to models such as AVATR 12, Zhijie S7, and Zeekrypton 001.

  In terms of power, Xiaomi SU7 provides single-motor rear-wheel drive and dual-motor four-wheel drive options, of which the maximum power of a single motor is 220 kilowatts, and the maximum power of the front motor is 220 kilowatts and the maximum power of the rear motor is 275 kilowatts, and the system comprehensive power is 495 kilowatts.

  In terms of battery life, according to different configurations, it is equipped with lithium iron phosphate battery pack (BYD) from Xiangyang Fodi and ternary lithium battery pack from CATL, with battery capacities of 73.6 kWh and 101 kWh respectively, of which 73.6 kWh corresponds to a pure electric range of 628km and 668km respectively, and 101 kWh corresponds to a pure electric range of 800km and 750km respectively (both under CLTC working conditions)

The public's general expectations for Xiaomi as a price killer are too high, hoping that Xiaomi will copy the mobile phone to eliminate the glory of copycats. But the current automotive industry is completely different from the circle back then, copycat cars have been eliminated, and now it is a group of red-eyed hungry wolves, and negative gross profit selling cars abounds. The profit of the car is determined by the scale, and if the scale does not go up, Xiaomi will forcibly sell the car at a low price, and it may not have killed others, and it will be done first.

Hot Plating丨Lei Jun: Xiaomi cars are in the γ stage of trial production ramp-up, and the pricing is "expensive for a reason"

Now I can't estimate how much Xiaomi su7 is worth, just look at this shell, you say 150,000 or 60,000 is normal, 780,000 is normal, I don't know what is in the stomach.

As a general rule, I personally estimate a minimum of 20 and a maximum of 30.

I am a new heart core master, I wish you can achieve your original intention and visit the beautiful mountains and rivers of the motherland.

Feel free to pay attention to it, and I wish you a monthly income of 100,000. If there is any infringement, notify and delete immediately.

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