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If you can take pictures, you can take pictures, because ten years later, no matter how good the camera is, it will not be able to shoot what it looks like today, boldly record life, because every day now is a day worthy of being recorded and collected.
Recently, Wang Di, a well-known historian and representative of China's micro-historiography, was invited to talk about micro-historiography, and he pointed out that China's past historical writing focused on emperors, political figures, and even less than 1% of people, and 99% of ordinary people disappeared in history, which is a very unbalanced history. However, now that short videos have appeared, a large number of ordinary people have taken the initiative to leave their traces, which may become a source of precious historical materials in the future. He pointed out that short videos can now tell us more than a book can tell us in the past, and has become the largest information platform. Everyone is a historian, and he encouraged more people to pick up their mobile phones to record their lives, "100 years from now, historians will have richer research materials."
Wang Di said: "In the past, we all relied on text, and now this kind of video, even if it is only one minute, can tell us more than a book can tell us in the past, for example, the current short video, is the largest information platform, Li Ziqi shows her personal life, and there are also some records of cats and dogs, including this kind of book like "I send express delivery in Beijing", which is also a collection of poems written by express delivery. The stories of our ordinary people are sought after by everyone, and this is the key change, which can provide a basis for our future researchers in a few decades. Everyone is a historian, so I would like to suggest that each of us ordinary people record the experiences of the people around us, and consciously save these short videos through the platform of short videos, in fact, we will build an archive, and accumulate more and more in the future, so that we researchers will be provided with very precious records. ”
According to the "Research Report on China's Online Audiovisual Development (2023)", the market size of the pan-network audiovisual industry will reach 727.44 billion yuan in 2022. Short videos and webcasts have become an important force driving the market scale of the online audiovisual industry. At present, the number of short video users in mainland China has reached 1.012 billion, and the average daily usage time per capita exceeds 2.5 hours, which has become the primary application for people to access the Internet.
Looking back at the short video industry in mainland China:
——More than half of the users posted short videos to record their lives
From the perspective of the reasons for users to post short videos, according to the data of 2021, 57.5% of users post short videos to record life and express emotions, 54.9% of users do it out of personal hobbies, and another 46.6% of users do it for leisure and entertainment. In addition, the proportion of users over 50 years old is higher than the average of users of all age groups. It is worth noting that the proportion of "filling free time" and "wanting to interact with others" is much higher.
——The short video platform factions are blooming
At present, the competing factions in the mainland short video industry mainly include Toutiao, Tencent, Kuaishou, Baidu, Sina, Alibaba, Meitu, Bilibili, 360 and NetEase. These short video platform factions present a diverse competitive situation. Among them, Douyin, one of the most popular video platforms at present, belongs to the Toutiao series, while Kuaishou short video belongs to the Kuaishou series.
-- The development trend of the short video industry
As an Internet lifestyle, short video can link multiple scenarios, undertake more resources, and the ecological environment has become clearer, which can be cross-penetrated with multiple fields, and gradually evolve into an Internet lifestyle. In 2021, the short video industry began to get involved in local life, paid short dramas, graphics and texts and other fields. In the future, short videos, social networking, and life will be further integrated. At the same time, all short video platforms are actively exploring commercialization and monetization, and combining with the development of e-commerce is the most important direction. With the rise of live broadcast e-commerce, short video platforms combined with live broadcast e-commerce have become hot spots in the market. The development prospects of the short video industry are promising, and it has become an important product that occupies the user's time under the video carrier. Pinduoduo, Tencent and others continue to increase the short video track, and the short video market may still be reshuffled in the future.
After years of sustained rapid growth and continuous improvement, short video has entered a new stage of mature development. As an emerging audio-visual format, the cultural, political, and economic attributes of short video have been further strengthened and highlighted, and have become a new medium for economic and social publicity, public opinion publicity, information dissemination, cultural construction, and wide popularity among the people.
Zhou Jie, deputy secretary-general of the China Network Audiovisual Program Service Association, pointed out that the "new recruitment" ability of short video far exceeds that of instant messaging, and 24.3% of new netizens have achieved the first time to go online through short video applications. The use rate of online audio-visual is higher among young and middle-aged people in first-tier and new first-tier cities, especially watching news and learning knowledge, which has become an important demand of short video users.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect Forecast and Investment Strategic Planning of China's Short Video Industry" by Qianzhan Industry Research Institute
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