On January 4, OnePlus officially released the opening game of 2024 - OnePlus Ace 3. The phone is equipped with the flagship performance combination of Snapdragon 8 Gen2 + LPDDR5X + UFS 4.0, debuting a 1.5K oriental screen, while being equipped with a flagship-level metal middle frame and a new glass process design. According to the official introduction, the OnePlus Ace 3 has a full performance, an unprecedented flagship experience, and a textured design that exceeds expectations.
The product power is close, OnePlus's pricing is more extreme, the pricing is close, and OnePlus's product power is more advanced
After the release, Li Jie, President of OnePlus China, was interviewed by IT Home and other media, sharing in-depth topics about the new OnePlus Ace 3 and future strategic goals.
Li Jie said that OnePlus adheres to the strategy of "product power first", under this strategy, OnePlus has made a lot of investment in products and technology, and now OnePlus's products are getting better and better, and the performance of the entire product force, including the technical investment behind it, has been on the right track as a whole.
Regarding the competition with friends, Li Jie believes that OnePlus hopes to make friends with more users. At present, OnePlus's mission is to attract more new users. For users, it is only necessary to remember that if the product power is close, OnePlus's pricing must be more extreme, and if the pricing is close, OnePlus's product power must be more advanced.
"Product priority is our current strategy, and we will continue to do so. ”
"Advocate the use of product power to compete, we are not afraid of comparison, welcome everyone to roll up the product, the level of the entire industry, not only performance, battery life, image, appearance of the texture. "OnePlus's best response to competition is to insist on making good products and fighting this battle with a strategy of prioritizing product strength," Li Jie said.
In terms of product strength, OnePlus Ace 3 has achieved unprecedented popularity of flagship experience and met the needs of users who "want, want, and want".
Specifically, OnePlus Ace 3 debuted a 1.5K oriental screen for the first time in the world, perfectly inheriting the OnePlus 12 flagship screen experience. This screen is ahead of its competitors in terms of display, eye protection, and smoothness. It is equipped with a self-developed image quality engine, combined with OPPO's first-generation display chip Display P1 and exclusive algorithm optimization, to achieve the industry's highest peak brightness of 4500nit screen. In addition, its screen life is twice the industry average, and it also surpasses its peers in terms of clarity, color accuracy, color shift, brightness uniformity and other dimensions. OnePlus Ace 3's Touhou screen also received DisplayMate A+ certification, breaking 18 records.
At the level of eye protection, OnePlus Ace 3's oriental screen is also equipped with "Bright Eyes and Eye Protection" technology. Through customized eye protection hardware and exclusive self-developed eye protection technologies such as "Bright Eyes Low Flicker", it effectively reduces the damage to the eyes caused by high-frequency flash, harmful blue light and mismatch between the screen and ambient light, and has obtained the highest level of intelligent eye care 3.0 certification from Rheinland and the authoritative certification of the National Engineering Technology Research Center for Ophthalmic Diagnosis and Treatment.
Regarding OnePlus Ace 3's Oriental screen, Li Jie emphasized that the screen is the focus of OnePlus's future efforts. The "Bright Eyes Protection" technology is led by engineers from OPPO and OnePlus. Li Jie revealed that this technology was proposed and led by OnePlus, so OnePlus enjoys an exclusive period in this technology field and has no rivals in the short term. In the key technology track, in addition to independent research and development, OnePlus will also carry out many innovations with suppliers. These innovations will allow OnePlus's products to be significantly differentiated and differentiated from those of other brands.
In terms of core configuration, the OnePlus Ace 3 is equipped with the flagship hardware combination of the second-generation Snapdragon 8 mobile platform + LPDDR5X + UFS 4.0. The measured running score is more than 1.74 million. As a leader in large memory configurations, OnePlus Ace 3 starts with 12GB of RAM, provides up to 16GB of RAM + 1TB storage specifications, ensures 72 hours of survival for 34 commonly used applications, and has obtained the SÜD 48-month A-level fluency certification, completely revolutionizing the smooth experience. In terms of battery life, the OnePlus Ace 3 is equipped with a large 5500mAh battery and a new generation of long-life version of 100W fast charging, which can be fully charged in 27 minutes, and is equipped with a SUPERVOOC S power management chip, which has the industry's highest discharge efficiency of 99.5%.
The OnePlus Ace 3 will be more popular than the OnePlus Ace 2
Li Jie is full of confidence in the market performance of the OnePlus Ace 3: "This time, the product has been comprehensively upgraded, and the price is more affordable. Therefore, I firmly believe that the OnePlus Ace 3 will be more popular than the OnePlus Ace 2. He also said: "Last year, OnePlus Ace 2 was very popular, and there were basically no rivals during the period of time it was listed, including volume, sales, and word of mouth. The OnePlus Ace 3 is sure to be better than the OnePlus Ace 2 in terms of sales and word-of-mouth. ”
OnePlus attaches great importance to the real reputation of users: "We hope that through real word-of-mouth, more users will understand and like OnePlus's products, and choose OnePlus products in the future." We see that the Ace 2 has a very good reputation, and I am also very confident in the OnePlus Ace 3. When users really buy and experience it, they will be very satisfied with the smooth performance of OnePlus Ace 3, the battery life, the texture brought by the appearance of the metal middle frame and the sinking of the flagship image algorithm, as well as the actual display and eye protection effect of the Oriental screen. ”
"When we were at Ace2 last year, we drove a lot of progress in the industry. You will find that the current price segment is more rational in terms of product configuration, functions, and pricing. I think the OnePlus Ace3 will definitely further raise the competition standards of this market and the overall industry of this segment, especially the standard of product power. Li Jie said.
According to Li Jie, in 2023, OnePlus's smartphone market share in China will be 2%, and Xiaomi's (excluding Redmi) will be 3%, and OnePlus's goal in 2024 will be to surpass Xiaomi's (excluding Redmi) domestic market share.
In the next competition in the mobile phone market, Li Jie believes that the brand in the mobile phone industry in the future should basically be an all-rounder, which means not only to have a strong product force, but also to be competitive in price. In addition, comprehensive capabilities such as service, supply chain, quality, and channels must also go hand in hand. Because the requirements of users are very high, only a comprehensive brand can win the favor of users.
It is reported that OnePlus Ace 3 will be officially on sale at 10:00 on January 8, of which the 12GB + 256GB version is priced at 2599 yuan, the 16GB + 512GB version is priced at 2999 yuan, and the 16GB + 1TB version is priced at 3499 yuan. OnePlus Ace 3 will also launch the Genshin Impact Custom Edition, which will be released on February 28 with the industry's first projection process, a new limited color scheme, a comprehensive upgrade of the packaging, and multiple customized peripherals.
Source: IT House